{"id":3975,"date":"2021-05-23T09:07:05","date_gmt":"2021-05-23T07:07:05","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=3975"},"modified":"2021-05-20T19:07:27","modified_gmt":"2021-05-20T17:07:27","slug":"4-obory-ve-kterych-lze-podnikat-i-pri-zamestnani","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/4-obory-ve-kterych-lze-podnikat-i-pri-zamestnani\/","title":{"rendered":"4 obory, ve kter\u00fdch lze podnikat i p\u0159i zam\u011bstn\u00e1n\u00ed"},"content":{"rendered":"<p><strong>Po\u010det \u017eivnostn\u00edk\u016f v \u010cesk\u00e9 republice ka\u017edoro\u010dn\u011b roste. Pokud si i vy chcete zalo\u017eit \u017eivnostensk\u00e9 opr\u00e1vn\u011bn\u00ed a za\u010d\u00edt po ve\u010derech podnikat, p\u0159in\u00e1\u0161\u00edme v\u00e1m tipy na 4 obory, ve kter\u00fdch lze podnikat i p\u0159i zam\u011bstn\u00e1n\u00ed.\u00a0<\/strong><\/p>\n<h2>Z\u00e1jem o podnikatelskou \u010dinnost roste<\/h2>\n<p>Navzdory covidu-19, opat\u0159en\u00ed vl\u00e1dy i o\u010dek\u00e1v\u00e1n\u00ed odborn\u00edk\u016f z\u00e1jem o podnikatelskou \u010dinnost v \u010cesku roste. Dle \u00fadaj\u016f \u010cSSZ se po\u010det \u017eivnostn\u00edk\u016f oproti lo\u0148sku <strong>zvedl o 19 000<\/strong>. M\u011bs\u00edce b\u0159ezen a duben leto\u0161n\u00edho roku nav\u00edc p\u0159inesly <strong>rekordn\u00ed n\u00e1r\u016fsty po\u010dt\u016f zapsan\u00fdch firem<\/strong> v \u010cesku za posledn\u00ed t\u0159i roky.<\/p>\n<p>Z t\u011bchto \u00fadaj\u016f tedy m\u016f\u017eeme usuzovat, \u017ee se z\u00e1jem o podnik\u00e1n\u00ed zvy\u0161uje, i kdy\u017e zat\u00edm nen\u00ed jasn\u00e9, zda tento trend p\u0159etrv\u00e1 i v dal\u0161\u00edch m\u011bs\u00edc\u00edch nebo se jednalo pouze o neobvykl\u00fd v\u00fdkyv. To uk\u00e1\u017eou a\u017e dal\u0161\u00ed m\u011bs\u00edce.<\/p>\n<p>Pokud v\u0161ak rostouc\u00ed tendence p\u0159etrv\u00e1, mohlo by to znamenat, \u017ee pomalu, ale jist\u011b <strong>doch\u00e1z\u00ed k restartu ekonomiky<\/strong>. D\u00e1le je mo\u017en\u00e9, \u017ee se lid\u00e9 ji\u017e probudili po prvotn\u00edm \u0161oku ze zmrazen\u00e9 ekonomiky a v krizi zahl\u00eddli p\u0159\u00edle\u017eitost, jak prorazit.<\/p>\n<p><strong>Tip:<\/strong> <em>Jestli\u017ee si tak\u00e9 chcete <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zalozit-zivnostensky-list\/\">zalo\u017eit \u017eivnostensk\u00fd list<\/a>, p\u0159e\u010dt\u011bte si n\u00e1\u0161 \u010dl\u00e1nek, kde podrobn\u011b popisujeme, jak na to.\u00a0<\/em><\/p>\n<h2>4 obory, kter\u00e9 jsou vhodn\u00e9 pro podnik\u00e1n\u00ed po ve\u010derech<\/h2>\n<p>Velmi obl\u00edben\u00fdm se stal pracovn\u00ed model, kdy si lid\u00e9 podnik\u00e1n\u00edm pouze p\u0159ivyd\u011bl\u00e1vaj\u00ed ke st\u00e1l\u00e9mu zam\u011bstn\u00e1n\u00ed. V takov\u00e9m p\u0159\u00edpad\u011b jim v\u011bt\u0161inou na podnik\u00e1n\u00ed nezb\u00fdv\u00e1 p\u0159\u00edli\u0161 \u010dasu a tak se mu mohou v\u011bnovat pouze n\u011bkolik hodin denn\u011b nap\u0159\u00edklad po ve\u010derech. Mus\u00ed se tedy jednat o<strong> flexibiln\u00ed obory<\/strong>, kde si objem pr\u00e1ce \u0159\u00edd\u00edte sami a t\u00edm i ur\u010dujete, kolik \u010dasu si pro podnikatelskou \u010dinnost vyhrad\u00edte.<\/p>\n<p>D\u00e1le je v\u011bt\u0161inou nutn\u00e9, aby dan\u00e1 pr\u00e1ce \u0161la vykon\u00e1vat z domova. P\u0159in\u00e1\u0161\u00edme v\u00e1m 4 tipy na obory, ve kter\u00fdch lze podnikat p\u0159esn\u011b za takov\u00fdch podm\u00ednek.<\/p>\n<h3>1. V\u00fdkonnostn\u00ed marketing a reklama<\/h3>\n<p>Bav\u00ed v\u00e1s reklamn\u00ed kampan\u011b a vym\u00fd\u0161len\u00ed prodejn\u00edch strategi\u00ed? Pak by oblast v\u00fdkonnostn\u00edho marketingu mohla b\u00fdt to prav\u00e9 pro v\u00e1s. P\u0159esun komunikace firem do online prost\u0159ed\u00ed znamenal <strong>velk\u00e9 mno\u017estv\u00ed popt\u00e1vek po specialistech na online marketing<\/strong>, kter\u00fd st\u00e1le trv\u00e1. Ka\u017ed\u00e1 druh\u00e1 firma nyn\u00ed pot\u0159ebuje pomoci s propagac\u00ed a placenou reklamou, aby prodala sv\u00e9 produkty.<\/p>\n<p>Specializovat se m\u016f\u017eete nap\u0159\u00edklad na reklamn\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/\">kampan\u011b na Facebooku<\/a>, spr\u00e1vu PPC kampan\u00ed (Sklik, AdWords atd.), e-mailing a podobn\u011b. Jestli\u017ee si nenasmlouv\u00e1te p\u0159\u00edli\u0161 mnoho klient\u016f a budete se dr\u017eet zkr\u00e1tka, sta\u010d\u00ed v\u00e1m pro pr\u00e1ci p\u00e1r hodin denn\u011b a p\u011bkn\u00fd p\u0159iv\u00fdd\u011blek k zam\u011bstn\u00e1n\u00ed u\u017e je na cest\u011b.<\/p>\n<p>Postupem \u010dasu m\u016f\u017eete nasb\u00edrat dostatek zku\u0161enost\u00ed a pustit se do kari\u00e9ry online market\u00e9ra <a href=\"https:\/\/orangeacademy.cz\/clanky\/freelancer\/\">na voln\u00e9 noze<\/a>.<\/p>\n<h3>2. Obsahov\u00fd marketing: copywriting a spr\u00e1va soci\u00e1ln\u00edch s\u00edt\u00ed<\/h3>\n<p>L\u00e1k\u00e1 v\u00e1s sp\u00ed\u0161e psan\u00e9 slovo, kreativn\u00ed n\u00e1pl\u0148 pr\u00e1ce a vym\u00fd\u0161len\u00ed nov\u00fdch \u0159e\u0161en\u00ed? Pak se m\u016f\u017eete vrhnout do dal\u0161\u00ed velk\u00e9 oblasti online marketingu, a to toho obsahov\u00e9ho. Jestli\u017ee je komunikace va\u0161\u00edm kon\u00ed\u010dkem a k tomu ovl\u00e1d\u00e1te \u010de\u0161tinu na skv\u011bl\u00e9 \u00farovni, vrhn\u011bte se do <strong>tvorby a korektury text\u016f jako copywriter<\/strong>. Jedn\u00e1 se o tvorbu PR \u010dl\u00e1nk\u016f, textov\u00e9ho obsahu webu, slogan\u016f a podobn\u011b a rozhodn\u011b se v t\u00e9to oblasti nebudete nudit.<\/p>\n<p>Tak\u00e9 m\u016f\u017eete za\u010d\u00edt se <strong>spr\u00e1vou soci\u00e1ln\u00edch s\u00edt\u00ed men\u0161\u00edch a st\u0159edn\u00edch firem<\/strong> a plnit tak jejich Facebook, Instagram nebo Youtube kvalitn\u00edm obsahem, kter\u00fd zaujme potencion\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/p>\n<p>V obsahov\u00e9m marketingu se jednodu\u0161e plat\u00ed<strong> za kreativitu a n\u00e1pady<\/strong>. M\u00e1te jich plnou hlavu? Tak si za n\u011b nechte zaplatit.<\/p>\n<p><strong>Tip:<\/strong><em> A\u0165 u\u017e se chcete v\u011bnovat obsahov\u00e9mu nebo v\u00fdkonnostn\u00edmu marketingu, za\u010dn\u011bte nejprve s na\u0161\u00edm <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\">rekvalifika\u010dn\u00edm kurzem digit\u00e1ln\u00edho marketingu<\/a>. Z\u00edsk\u00e1te v\u0161eobecn\u00fd p\u0159ehled z cel\u00e9ho oboru, nau\u010d\u00edte se z\u00e1klady a snadno se rozhodnete, jak\u00fdm sm\u011brem se vyd\u00e1te.<\/em><\/p>\n<div id=\"attachment_3976\" style=\"width: 470px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3976\" class=\"size-medium wp-image-3976\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/05\/podnikani-460x301.jpg\" alt=\"podnik\u00e1n\u00ed p\u0159i zam\u011bstn\u00e1n\u00ed\" width=\"460\" height=\"301\" \/><p id=\"caption-attachment-3976\" class=\"wp-caption-text\">Jak na podnik\u00e1n\u00ed p\u0159i zam\u011bstn\u00e1n\u00ed?<\/p><\/div>\n<h3>3. Administrativa a \u00fa\u010detnictv\u00ed<\/h3>\n<p>P\u0159edev\u0161\u00edm v prvn\u00ed polovin\u011b roku mnoho firem a \u017eivnostn\u00edk\u016f pot\u0159ebuje pomoci s da\u0148ov\u00fdm p\u0159izn\u00e1n\u00edm a dal\u0161\u00edmi n\u00e1le\u017eitostmi. Vyzn\u00e1te-li se <a href=\"https:\/\/orangeacademy.cz\/kurzy-ucetnictvi\/rekvalifikacni-kurzy-ucetnictvi\">v \u00fa\u010detnictv\u00ed<\/a>, m\u016f\u017eete si po ve\u010derech p\u0159ivyd\u011blat pomoc\u00ed n\u011bkolika zak\u00e1zek pr\u00e1v\u011b od t\u011bchto podnikatel\u016f. A kdo v\u00ed? T\u0159eba d\u00edky tomu z\u00edsk\u00e1te n\u011bkolik st\u00e1l\u00fdch klient\u016f, kter\u00fdm \u010das od \u010dasu pom\u016f\u017eete s veden\u00edm \u00fa\u010detnictv\u00ed a mzdami.<\/p>\n<p>V oblasti administrativy hled\u00e1 mnoho firem v\u00fdpomoc. Sta\u0148te se jejich<strong> virtu\u00e1ln\u00ed asistentkou<\/strong> a n\u011bkolik hodin t\u00fddn\u011b v\u011bnujte evidenci dokument\u016f, domlouv\u00e1n\u00ed sch\u016fzek a dal\u0161\u00edch administrativn\u00edm \u00fakon\u016fm. V\u0161e dnes lze bez probl\u00e9m\u016f vykon\u00e1vat z domu pomoc\u00ed po\u010d\u00edta\u010de.<\/p>\n<h3>4. Grafika a video<\/h3>\n<p>Bav\u00ed v\u00e1s st\u0159ih a nat\u00e1\u010den\u00ed videa? Nebo m\u00e1te vyt\u0159\u00edben\u00e9 oko a s photoshopem um\u00edte z\u00e1zraky? Jestli\u017ee souhlasn\u011b p\u0159ikyvujete hlavou, zkuste si po ve\u010derech sednout k po\u010d\u00edta\u010di a nab\u00eddnout <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-grafikem\/\">sv\u00e9 grafick\u00e9 slu\u017eby<\/a> za\u010d\u00ednaj\u00edc\u00edm firm\u00e1m a \u017eivnostn\u00edk\u016fm.<\/p>\n<p>Jist\u011b brzy se\u017eenete n\u011bkolik jednor\u00e1zov\u00fdch zak\u00e1zek, d\u00edky kter\u00fdm si vytvo\u0159\u00edte <strong>rozmanit\u00e9 portfolio<\/strong>, jeliko\u017e v internetov\u00fdch diskuz\u00edch ka\u017edou chv\u00edli n\u011bkdo hled\u00e1 \u0161ikovn\u00e9ho \u010dlov\u011bka na tvorbu loga \u010di \u00fapravu fotek.<\/p>\n<p>Chytit se jako za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 m\u016f\u017eete i men\u0161\u00edch zak\u00e1zek a zat\u00edm si nechat st\u00e1l\u00e9 m\u00edsto v zam\u011bstn\u00e1n\u00ed. Teprve \u010dasem se z toho m\u016f\u017ee st\u00e1t v\u00e1\u0161 <strong>hlavn\u00ed p\u0159\u00edjem<\/strong> nebo v\u00e1m tento model a r\u016fznorodost bude vyhovovat natolik, \u017ee u\u017e u n\u00ed z\u016fstanete.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Po\u010det \u017eivnostn\u00edk\u016f v \u010cesk\u00e9 republice ka\u017edoro\u010dn\u011b roste. Pokud si i vy chcete zalo\u017eit \u017eivnostensk\u00e9 opr\u00e1vn\u011bn\u00ed a za\u010d\u00edt po ve\u010derech podnikat, p\u0159in\u00e1\u0161\u00edme v\u00e1m tipy na 4 obory, ve kter\u00fdch lze podnikat i p\u0159i zam\u011bstn\u00e1n\u00ed.\u00a0 Z\u00e1jem o podnikatelskou \u010dinnost roste Navzdory covidu-19, opat\u0159en\u00ed vl\u00e1dy i o\u010dek\u00e1v\u00e1n\u00ed odborn\u00edk\u016f z\u00e1jem o podnikatelskou \u010dinnost v \u010cesku roste. Dle \u00fadaj\u016f \u010cSSZ [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,20],"tags":[24,54,46,273],"class_list":["post-3975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-prace-a-kariera","tag-nova-prace","tag-podnikani","tag-prace","tag-prace-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 obory, ve kter\u00fdch lze podnikat i p\u0159i zam\u011bstn\u00e1n\u00ed<\/title>\n<meta name=\"description\" content=\"Hled\u00e1te vhodn\u00e9 podnik\u00e1n\u00ed p\u0159i zam\u011bstn\u00e1n\u00ed jako p\u0159iv\u00fdd\u011blek? Pak zkuste n\u011bkter\u00fd z na\u0161ich tip\u016f na obory, ve kter\u00fdch lze podnikat po ve\u010derech.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/4-obory-ve-kterych-lze-podnikat-i-pri-zamestnani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 obory, ve kter\u00fdch lze podnikat i p\u0159i zam\u011bstn\u00e1n\u00ed\" \/>\n<meta property=\"og:description\" content=\"Hled\u00e1te vhodn\u00e9 podnik\u00e1n\u00ed p\u0159i zam\u011bstn\u00e1n\u00ed jako p\u0159iv\u00fdd\u011blek? 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