{"id":3870,"date":"2021-04-21T08:56:40","date_gmt":"2021-04-21T06:56:40","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=3870"},"modified":"2021-04-19T14:58:42","modified_gmt":"2021-04-19T12:58:42","slug":"affiliate-marketing-co-to-je","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/affiliate-marketing-co-to-je\/","title":{"rendered":"Affiliate marketing: Co to je a jak za\u010d\u00edt?"},"content":{"rendered":"<p><strong>Chcete podpo\u0159it prodeje sv\u00fdch produkt\u016f nebo slu\u017eeb? P\u0159e\u010dt\u011bte si, jak v\u00e1m v tom affiliate marketing m\u016f\u017ee pomoci a jak s n\u00edm za\u010d\u00edt.<\/strong><\/p>\n<h2>Affiliate marketing: Co to je a jak funguje? <\/h2>\n<p>Affiliate marketing je v\u00fdkonnostn\u00ed forma marketingu (tzn. m\u011b\u0159\u00ed se p\u0159i n\u011bm ur\u010dit\u00e1 akce &#8211; vypln\u011bn\u00ed objedn\u00e1vky, registrace, p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru apod.), p\u0159i n\u00ed\u017e se <strong>plat\u00ed pouze za tuto akci.<\/strong> <\/p>\n<p>Cel\u00fd proces za\u010d\u00edn\u00e1 nab\u00eddkou inzerenta (nap\u0159. e-shop), jeho\u017e c\u00edlem je pomoc\u00ed t\u00e9to formy marketingu propagace produkt\u016f \u010di slu\u017eeb. Na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch umo\u017en\u00ed pomoc\u00ed registra\u010dn\u00edho formul\u00e1\u0159e mo\u017enost p\u0159ihl\u00e1sit se do affiliate programu. Obchodn\u00ed partne\u0159i, kter\u00fdmi b\u00fdvaj\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/kdo-je-influencer\/\" rel=\"noopener\" target=\"_blank\">influence\u0159i<\/a>, magaz\u00edny nebo produktov\u00e9 katalogy n\u00e1sledn\u011b mohou produkty (p\u0159\u00edp. slu\u017eby) za\u010d\u00edt propagovat. D\u011blaj\u00ed tak nej\u010dast\u011bji pomoc\u00ed:<\/p>\n<ul>\n<li>sv\u00fdch webov\u00fdch str\u00e1nek (\u010dl\u00e1nky, recenze, videa),<\/li>\n<li>p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch (Facebooku, Instagramu, Twitteru,&#8230;),<\/li>\n<li>newsletteru,<\/li>\n<li>vyhled\u00e1va\u010de.<\/li>\n<\/ul>\n<p>Prokliknou-li se n\u00e1v\u0161t\u011bvn\u00edci nap\u0159\u00edklad z banneru \u010di odkazu webu partnera na str\u00e1nky inzerenta a koup\u00ed-li si jeho produkt (mohou tak u\u010dinit i n\u011bkolik dn\u00ed po prvn\u00ed n\u00e1v\u0161t\u011bv\u011b webu), partner z\u00edsk\u00e1 p\u0159edem <strong>domluvenou provizi<\/strong> (podle doby platnosti cookies*, kterou si inzerent stanov\u00ed &#8211; m\u016f\u017ee se jednat a\u017e o dobu 30 dn\u00ed), kterou b\u00fdv\u00e1:<\/p>\n<ul>\n<li><strong>procento z ceny produktu<\/strong> (v jednotk\u00e1ch a\u017e des\u00edtk\u00e1ch procent &#8211; v \u010cR se pohybuje kolem 7 % a\u017e 30 %),<\/li>\n<li><strong>fixn\u00ed odm\u011bna za provedenou akci<\/strong> (nap\u0159. za proklik na odkaz, zanech\u00e1n\u00ed kontaktu, vypln\u011bn\u00ed dotazn\u00edku, registrace).<\/li>\n<\/ul>\n<blockquote><p>*V p\u0159\u00edpad\u011b, \u017ee z\u00e1kazn\u00edci neprovedou n\u00e1kup okam\u017eit\u011b, ale a\u017e po n\u011bkolika dnech, cookies zajist\u00ed vypl\u00e1cen\u00ed proviz\u00ed partner\u016fm. Probl\u00e9m m\u016f\u017ee nastat, pokud se prokliknou na str\u00e1nky poprv\u00e9 p\u0159es mobiln\u00ed za\u0159\u00edzen\u00ed, ale n\u00e1kup provedou na po\u010d\u00edta\u010di. Provizi nen\u00ed mo\u017en\u00e9 vyhodnotit ani v situaci, kdy cookies z prohl\u00ed\u017ee\u010de vyma\u017eou. <\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/04\/affiliate_marketing_2.jpg\" alt=\"affiliate marketing\" width=\"1920\" height=\"1280\" class=\"alignnone size-full wp-image-3872\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/04\/affiliate_marketing_2.jpg 1920w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/04\/affiliate_marketing_2-1280x853.jpg 1280w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/04\/affiliate_marketing_2-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/04\/affiliate_marketing_2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h2>Jak s affiliate marketingem za\u010d\u00edt? <\/h2>\n<p>Prod\u00e1v\u00e1te-li zaj\u00edmav\u00e9 produkty \u010di slu\u017eby, kter\u00e9 byste r\u00e1di v\u00edce zviditelnili, affiliate marketing pro v\u00e1s m\u016f\u017ee b\u00fdt dobr\u00fdm \u0159e\u0161en\u00edm. M\u016f\u017eete s n\u00edm za\u010d\u00edt t\u0159emi r\u016fzn\u00fdmi zp\u016fsoby:<\/p>\n<ul>\n<li>pomoc\u00ed affiliate s\u00edt\u011b,<\/li>\n<li>reklamn\u00ed agentury,<\/li>\n<li>provizn\u00edho softwaru.<\/li>\n<\/ul>\n<h3>Affiliate s\u00ed\u0165 <\/h3>\n<p>Affiliate s\u00ed\u0165 je slu\u017eba, d\u00edky n\u00ed\u017e m\u016f\u017eete vyhledat partnery, kte\u0159\u00ed budou propagovat va\u0161e produkty \u010di slu\u017eby. Prod\u00e1te-li je s jejich pomoc\u00ed, za ka\u017ed\u00fd n\u00e1kup jim vyplat\u00edte p\u0159edem dohodnutou provizi (resp. \u010d\u00e1st jim a \u010d\u00e1st si nech\u00e1 s\u00ed\u0165 na \u00fahradu n\u00e1klad\u016f na sv\u016fj provoz &#8211; \u010dasto se jedn\u00e1 <strong>o 10 a\u017e 20 %<\/strong> z celkov\u00e9 hodnoty objedn\u00e1vky).<\/p>\n<p>Hlavn\u00ed v\u00fdhoda t\u00e9to mo\u017enosti spo\u010d\u00edv\u00e1 v tom, \u017ee slu\u017eba <strong>bude v\u0161e \u0159e\u0161it za v\u00e1s.<\/strong> Nev\u00fdhodou je vypl\u00e1cen\u00ed provize jak partner\u016fm, tak i affiliate s\u00edti (max. 25 % z vypl\u00e1cen\u00e9 \u010d\u00e1stky partner\u016fm). <\/p>\n<p>Na \u010desk\u00e9m trhu existuj\u00ed nap\u0159\u00edklad tyto s\u00edt\u011b:<\/p>\n<ul>\n<li>eHUB,<\/li>\n<li>Dognet.cz,<\/li>\n<li>eSpolupr\u00e1ce,<\/li>\n<li>Clickbooth,<\/li>\n<li>Affiliate by Convesant.<\/li>\n<\/ul>\n<h3>Reklamn\u00ed agentura <\/h3>\n<p>Sv\u011b\u0159it se m\u016f\u017eete i do rukou reklamn\u00ed agentury, kter\u00e1 se affilate marketingem zab\u00fdv\u00e1. Kvalitn\u00ed agentura by v\u00e1m m\u011bla zajistit nejlep\u0161\u00ed mo\u017enou propagaci. Krom\u011b toho by v\u00e1m m\u011bla poskytnout pravideln\u00e9 reporty a vyhodnocen\u00ed. Nev\u00fdhodou je <strong>n\u00e1kladnost <\/strong> tohoto \u0159e\u0161en\u00ed. Krom\u011b proviz\u00ed zaplat\u00edte za tuto slu\u017ebu tak\u00e9 agentu\u0159e.<\/p>\n<h3>Provizn\u00ed software <\/h3>\n<p>Pokud si chcete affiliate \u0159e\u0161it sami, m\u016f\u017eete si koupit speci\u00e1ln\u00ed program (nap\u0159.: Affilbox, Post Affiliate Pro nebo iDevAffiliate), v n\u011bm\u017e vy i partne\u0159i uvid\u00edte statistiky a p\u0159ehledy uskute\u010dn\u011bn\u00fdch konverz\u00ed (proveden\u00fdch akc\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webu). Software umo\u017e\u0148uje tak\u00e9 sta\u017een\u00ed reklamn\u00edch materi\u00e1l\u016f (banner\u016f, text\u016f, vide\u00ed apod.) a zobrazen\u00ed platebn\u00ed a v\u00fdkonnostn\u00ed historie.<\/p>\n<p>V\u00fdhodou je \u00faspora financ\u00ed na vypl\u00e1cen\u00ed provize affiliate s\u00edti a p\u0159ehled o komunikaci s partnery a domlouvan\u00fdch proviz\u00edch. Nev\u00fdhodn\u00e1 m\u016f\u017ee b\u00fdt \u010dasov\u00e1 n\u00e1ro\u010dnost &#8211; o v\u0161e se star\u00e1te sami (vyhled\u00e1v\u00e1n\u00ed partner\u016f, <a href=\"https:\/\/orangeacademy.cz\/clanky\/faktura-vite-co-musi-obsahovat\/\" rel=\"noopener\" target=\"_blank\">fakturace<\/a> atd.).<\/p>\n<h2>Komu se affiliate marketing vyplat\u00ed? <\/h2>\n<p>Abyste zjistili, zda se v\u00e1m affiliate marketing vyplat\u00ed, ode\u010dt\u011bte od mar\u017ee,vypl\u00e1cenou provizi a p\u0159\u00edpadn\u00e9 v\u00fddaje spojen\u00e9 s provozem (n\u00e1kupem softwaru, platbou reklamn\u00ed agentu\u0159e \u010di marketingov\u00e9mu odborn\u00edkovi nebo affiliate s\u00edti). Budete-li st\u00e1le v zisku, pot\u00e9 do n\u011bj investujte. <\/p>\n<p><strong>Pozn.:<\/strong> Nezapom\u00ednejte tak\u00e9 na to, \u017ee obor va\u0161eho podnik\u00e1n\u00ed by m\u011bl b\u00fdt pro partnery i potenci\u00e1ln\u00ed z\u00e1kazn\u00edky <strong>dostate\u010dn\u011b atraktivn\u00ed. <\/strong><\/p>\n<p>Chcete se dozv\u011bd\u011bt o form\u00e1ch marketingu v\u00edce? P\u0159ihlaste se na <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" rel=\"noopener\" target=\"_blank\">rekvalifika\u010dn\u00ed kurz Orange Academy<\/a> zam\u011b\u0159en\u00fd na praktick\u00e9 p\u0159\u00edklady.<\/p>\n<p><em>Zdroj: blog.eshop-rychle.cz, ehub.cz, nextvision.cz, mladypodnikatel.cz<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chcete podpo\u0159it prodeje sv\u00fdch produkt\u016f nebo slu\u017eeb? P\u0159e\u010dt\u011bte si, jak v\u00e1m v tom affiliate marketing m\u016f\u017ee pomoci a jak s n\u00edm za\u010d\u00edt. Affiliate marketing: Co to je a jak funguje? Affiliate marketing je v\u00fdkonnostn\u00ed forma marketingu (tzn. m\u011b\u0159\u00ed se p\u0159i n\u011bm ur\u010dit\u00e1 akce &#8211; vypln\u011bn\u00ed objedn\u00e1vky, registrace, p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru apod.), p\u0159i n\u00ed\u017e se [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,9],"tags":[30,66,54,8],"class_list":["post-3870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vzdelavani","tag-jak-si-usnadnit-praci","tag-online-marketing","tag-podnikani","tag-vzdelavani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Affiliate marketing: Co to je a jak za\u010d\u00edt?<\/title>\n<meta name=\"description\" content=\"Chcete podpo\u0159it prodeje sv\u00fdch produkt\u016f nebo slu\u017eeb? P\u0159e\u010dt\u011bte si, jak v\u00e1m v tom affiliate marketing m\u016f\u017ee pomoci a jak s n\u00edm za\u010d\u00edt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/affiliate-marketing-co-to-je\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate marketing: Co to je a jak za\u010d\u00edt?\" \/>\n<meta property=\"og:description\" content=\"Chcete podpo\u0159it prodeje sv\u00fdch produkt\u016f nebo slu\u017eeb? 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