{"id":3780,"date":"2025-04-16T11:37:02","date_gmt":"2025-04-16T09:37:02","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=3780"},"modified":"2025-04-19T11:36:26","modified_gmt":"2025-04-19T09:36:26","slug":"ochranna-znamka","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/ochranna-znamka\/","title":{"rendered":"Ochrann\u00e1 zn\u00e1mka: Ne\u010dekejte, a\u017e v\u00e1m n\u011bkdo ukradne n\u00e1pad"},"content":{"rendered":"<p><b>Ochrann\u00e1 zn\u00e1mka je pr\u00e1vn\u00ed prost\u0159edek k ochran\u011b zna\u010dky, kter\u00fd firm\u00e1m umo\u017e\u0148uje identifikovat sebe, sv\u00e9 produkty a slu\u017eby, a t\u00edm se odli\u0161it od ostatn\u00edch spole\u010dnost\u00ed nab\u00edzej\u00edc\u00edch podobn\u00e9 nebo stejn\u00e9 produkty a slu\u017eby.<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a409d7bac703\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a409d7bac703\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/ochranna-znamka\/#Co_vse_je_ochranna_znamka\" >Co v\u0161e je ochrann\u00e1 zn\u00e1mka?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/ochranna-znamka\/#Jak_probiha_registrace_ochranne_znamky_a_kolik_to_stoji\" >Jak prob\u00edh\u00e1 registrace ochrann\u00e9 zn\u00e1mky a kolik to stoj\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/ochranna-znamka\/#Grant_na_ochrannou_znamku\" >Grant na ochrannou zn\u00e1mku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/ochranna-znamka\/#Typy_ochrannych_znamek\" >Typy ochrann\u00fdch zn\u00e1mek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/ochranna-znamka\/#Obnova_ochranne_znamky\" >Obnova ochrann\u00e9 zn\u00e1mky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/ochranna-znamka\/#Co_delat_kdyz_nekdo_zneuziva_vasi_ochrannou_znamku\" >Co d\u011blat, kdy\u017e n\u011bkdo zneu\u017e\u00edv\u00e1 va\u0161i ochrannou zn\u00e1mku?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_vse_je_ochranna_znamka\"><\/span><span style=\"font-weight: 400;\">Co v\u0161e je ochrann\u00e1 zn\u00e1mka?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ochrannou zn\u00e1mkou m\u016f\u017ee b\u00fdt <strong>jak\u00e9koli ozna\u010den\u00ed, kter\u00e9 spl\u0148uje podm\u00ednky stanoven\u00e9 p\u0159\u00edslu\u0161n\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy a je schopn\u00e9 grafick\u00e9ho zn\u00e1zorn\u011bn\u00ed.<\/strong> M\u016f\u017ee se jednat nap\u0159\u00edklad o slovo, fr\u00e1zi, logo, barvy, tvar v\u00fdrobku nebo obalu, nebo jejich kombinaci. C\u00edlem ochrann\u00e9 zn\u00e1mky je poskytnout explicitn\u00ed ochranu obchodn\u00edm zna\u010dk\u00e1m nad r\u00e1mec obecn\u00fdch z\u00e1kon\u016f. Obchodn\u00ed n\u00e1zev, zna\u010dka nebo brand se nest\u00e1vaj\u00ed ochrannou zn\u00e1mkou automaticky, ale a\u017e po z\u00e1pisu do p\u0159\u00edslu\u0161n\u00e9ho rejst\u0159\u00edku ochrann\u00fdch zn\u00e1mek. Na druhou stranu, jako ochrann\u00e9 zn\u00e1mky jsou \u010dasto zaps\u00e1ny i n\u00e1zvy, kter\u00e9 nelze pova\u017eovat za <a href=\"https:\/\/orangeacademy.cz\/clanky\/uspesne-podnikani-logo-slogan-a-brand\/\" target=\"_blank\" rel=\"noopener\">obchodn\u00ed zna\u010dku nebo brand.<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jak_probiha_registrace_ochranne_znamky_a_kolik_to_stoji\"><\/span><span style=\"font-weight: 400;\">Jak prob\u00edh\u00e1 registrace ochrann\u00e9 zn\u00e1mky a kolik to stoj\u00ed?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Jak z\u00edskat ochrannou zn\u00e1mku? <\/span><span style=\"font-weight: 400;\">Registrace ochrann\u00e9 zn\u00e1mky zahrnuje n\u011bkolik krok\u016f:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>P\u0159\u00edprava p\u0159ihl\u00e1\u0161ky<\/b><span style=\"font-weight: 400;\">: P\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky m\u016f\u017eete podat u \u00da\u0159adu pr\u016fmyslov\u00e9ho vlastnictv\u00ed (\u00daPV). P\u0159ihl\u00e1\u0161ka mus\u00ed obsahovat zn\u011bn\u00ed, plo\u0161n\u00e9 vyobrazen\u00ed nebo jin\u00e9 vyj\u00e1d\u0159en\u00ed p\u0159ihla\u0161ovan\u00e9ho ozna\u010den\u00ed, \u00fadaje o toto\u017enosti p\u0159ihla\u0161ovatele a seznam konkr\u00e9tn\u00edch v\u00fdrobk\u016f a slu\u017eeb, kter\u00e9 maj\u00ed b\u00fdt chr\u00e1n\u011bny.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky<\/b><span style=\"font-weight: 400;\">: P\u0159ihl\u00e1\u0161ku lze podat osobn\u011b, po\u0161tou nebo elektronicky. Spr\u00e1vn\u00ed poplatek za pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky je splatn\u00fd do jednoho m\u011bs\u00edce od pod\u00e1n\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Form\u00e1ln\u00ed pr\u016fzkum<\/b><span style=\"font-weight: 400;\">: \u00daPV provede form\u00e1ln\u00ed pr\u016fzkum, aby ov\u011b\u0159il, zda p\u0159ihl\u00e1\u0161ka spl\u0148uje v\u0161echny z\u00e1konem p\u0159edepsan\u00e9 n\u00e1le\u017eitosti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u011bcn\u00fd pr\u016fzkum<\/b><span style=\"font-weight: 400;\">: N\u00e1sleduje v\u011bcn\u00fd pr\u016fzkum, p\u0159i kter\u00e9m se zji\u0161\u0165uje, zda p\u0159ihla\u0161ovan\u00e9 ozna\u010den\u00ed nen\u00ed nezp\u016fsobil\u00e9 k z\u00e1pisu (nap\u0159. zda nen\u00ed klamav\u00e9 nebo popisn\u00e9).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Z\u00e1pis do rejst\u0159\u00edku<\/b><span style=\"font-weight: 400;\">: Pokud p\u0159ihl\u00e1\u0161ka projde ob\u011bma pr\u016fzkumy, ochrann\u00e1 zn\u00e1mka je zaps\u00e1na do rejst\u0159\u00edku ochrann\u00fdch zn\u00e1mek. Platnost ochrann\u00e9 zn\u00e1mky je 10 let od data pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky a lze ji prodlu\u017eovat v\u017edy o dal\u0161\u00edch 10 let.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Kolik to stoj\u00ed:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Z\u00e1kladn\u00ed poplatek: <\/strong>Poplatek za pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky v \u010cR <strong>za\u010d\u00edn\u00e1 na 5.000 K\u010d<\/strong> pro individu\u00e1ln\u00ed ochrannou zn\u00e1mku do 3 t\u0159\u00edd v\u00fdrobk\u016f nebo slu\u017eeb. Za ka\u017edou dal\u0161\u00ed t\u0159\u00eddu se plat\u00ed 500 K\u010d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Dotace:<\/strong> V roce 2025 m\u016f\u017eete z\u00edskat dotaci a\u017e 75 % z \u00fa\u0159edn\u00edch poplatk\u016f d\u00edky grantu \u00da\u0159adu Evropsk\u00e9 unie pro du\u0161evn\u00ed vlastnictv\u00ed (EUIPO), co\u017e m\u016f\u017ee sn\u00ed\u017eit n\u00e1klady na 1.250 K\u010d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Dal\u0161\u00ed n\u00e1klady:<\/strong> Pokud vyu\u017eijete slu\u017eeb patentov\u00e9ho z\u00e1stupce, po\u010d\u00edtejte s dal\u0161\u00edmi n\u00e1klady, kter\u00e9 se mohou pohybovat kolem 7.500 K\u010d bez DPH.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Grant_na_ochrannou_znamku\"><\/span><span style=\"font-weight: 400;\">Grant na ochrannou zn\u00e1mku<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V roce 2025 m\u00e1te mo\u017enost z\u00edskat grant na ochrannou zn\u00e1mku prost\u0159ednictv\u00edm programu <a href=\"https:\/\/www.euipo.europa.eu\/en\/sme-corner\/sme-fund\/2025?mtm_campaign=euipo-paid-ads-2025-sme-fund&amp;mtm_kwd=AdWords-CZ-EN&amp;pk_campaign=Paid-AdWordsSearch&amp;pk_kwd=sme%20fund&amp;gad_source=1&amp;gbraid=0AAAAACeklDedoNxq0zSNEEYywYonTg_z8&amp;gclid=CjwKCAjwk43ABhBIEiwAvvMEB-49P8UVAFw5PXyAHnDTsc3suTx4WNtIsba5Hrt_V8KYoakrgIT6QRoC1McQAvD_BwE\">SME Fund<\/a>, kter\u00fd spravuje \u00da\u0159ad Evropsk\u00e9 unie pro du\u0161evn\u00ed vlastnictv\u00ed (EUIPO). Tento grant je ur\u010den p\u0159edev\u0161\u00edm pro mal\u00e9 a st\u0159edn\u00ed podniky (MSP) a nab\u00edz\u00ed finan\u010dn\u00ed podporu na pokryt\u00ed n\u00e1klad\u016f spojen\u00fdch <strong>s registrac\u00ed ochrann\u00e9 zn\u00e1mky nebo pr\u016fmyslov\u00e9ho vzoru.<\/strong><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Co grant nab\u00edz\u00ed:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Finan\u010dn\u00ed \u00faspora:<\/strong> M\u016f\u017eete z\u00edskat a\u017e 700 EUR na \u00fahradu spr\u00e1vn\u00edch poplatk\u016f za pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky nebo pr\u016fmyslov\u00e9ho vzoru.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pr\u00e1vn\u00ed ochrana:<\/strong> Registrovan\u00e1 ochrann\u00e1 zn\u00e1mka poskytuje exkluzivn\u00ed pr\u00e1vo na pou\u017e\u00edv\u00e1n\u00ed va\u0161\u00ed zna\u010dky v cel\u00e9 Evropsk\u00e9 unii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Podpora inovac\u00ed<\/strong>: Grant pom\u00e1h\u00e1 sn\u00ed\u017eit n\u00e1klady na ochranu du\u0161evn\u00edho vlastnictv\u00ed, co\u017e podporuje inovace a rozvoj podnik\u00e1n\u00ed.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Jak \u017e\u00e1dat o grant:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>P\u0159\u00edprava \u017e\u00e1dosti:<\/strong> P\u0159ipravte si v\u0161echny pot\u0159ebn\u00e9 dokumenty a informace o va\u0161\u00ed ochrann\u00e9 zn\u00e1mce nebo pr\u016fmyslov\u00e9m vzoru.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pod\u00e1n\u00ed \u017e\u00e1dosti:<\/strong> \u017d\u00e1dost o grant m\u016f\u017eete podat od \u00fanora 2025. Doporu\u010duje se podat \u017e\u00e1dost co nejd\u0159\u00edve, proto\u017ee finan\u010dn\u00ed prost\u0159edky jsou omezen\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Vy\u0159\u00edzen\u00ed \u017e\u00e1dosti:<\/strong> Po pod\u00e1n\u00ed \u017e\u00e1dosti bude va\u0161e \u017e\u00e1dost posouzena a v p\u0159\u00edpad\u011b schv\u00e1len\u00ed obdr\u017e\u00edte <a href=\"https:\/\/orangeacademy.cz\/clanky\/financni-plan\/\" target=\"_blank\" rel=\"noopener\">finan\u010dn\u00ed podporu.<\/a><\/span><\/li>\n<\/ol>\n<div id=\"attachment_10312\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10312\" class=\"wp-image-10312 size-full\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/03\/ochranna_znamka-1-scaled.jpeg\" alt=\"ochrann\u00e1 zn\u00e1mka\" width=\"2560\" height=\"1478\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/03\/ochranna_znamka-1-scaled.jpeg 2560w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/03\/ochranna_znamka-1-1280x739.jpeg 1280w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/03\/ochranna_znamka-1-980x566.jpeg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/03\/ochranna_znamka-1-480x277.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><p id=\"caption-attachment-10312\" class=\"wp-caption-text\">ochrann\u00e1 zn\u00e1mka<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Typy_ochrannych_znamek\"><\/span><span style=\"font-weight: 400;\">Typy ochrann\u00fdch zn\u00e1mek<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Existuje n\u011bkolik typ\u016f ochrann\u00fdch zn\u00e1mek, kter\u00e9 m\u016f\u017eete registrovat:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Slovn\u00ed ochrann\u00e1 zn\u00e1mka:<\/strong> slova nebo p\u00edsmena v latince, arabsk\u00e9 \u010di \u0159\u00edmsk\u00e9 \u010d\u00edslice a dal\u0161\u00ed typografick\u00e9 znaky nebo jejich kombinace.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Obrazov\u00e1 ochrann\u00e1 zn\u00e1mka:<\/strong> neobvykl\u00e9 znaky, styly nebo rozvr\u017een\u00ed, grafick\u00e9 prvky nebo barvy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Prostorov\u00e1 ochrann\u00e1 zn\u00e1mka:<\/strong> dopln\u011bna trojrozm\u011brn\u00fdm tvarem, zn\u00e1zor\u0148uj\u00edc\u00edm n\u00e1doby, obal, samotn\u00fd v\u00fdrobek nebo jeho ztv\u00e1rn\u011bn\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pozi\u010dn\u00ed ochrann\u00e1 zn\u00e1mka:<\/strong> specifick\u00e9 um\u00edst\u011bn\u00ed ochrann\u00e9 zn\u00e1mky na v\u00fdrobku nebo jej\u00edm p\u0159ipevn\u011bn\u00edm k v\u00fdrobku,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ochrann\u00e1 zn\u00e1mka se vzorem:<\/strong> sada prvk\u016f, kter\u00e9 se pravideln\u011b opakuj\u00ed, se vyjad\u0159uje p\u0159edlo\u017een\u00edm reprodukce zn\u00e1zor\u0148uj\u00edc\u00ed opakuj\u00edc\u00ed se vzor.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Barevn\u00e1 ochrann\u00e1 zn\u00e1mka<\/strong>: barva bez obrys\u016f nebo pouze barevn\u00e1 kombinace bez obrys\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Zvukov\u00e1 ochrann\u00e1 zn\u00e1mka:<\/strong> zvuk nebo kombinace zvuk\u016f, audionahr\u00e1vky reprodukuj\u00edc\u00ed zvuk nebo p\u0159esn\u00fdm zachycen\u00edm zvuku v notov\u00e9m z\u00e1pisu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pohybov\u00e1 ochrann\u00e1 zn\u00e1mka:<\/strong> pohyb nebo zm\u011bna pozice prvk\u016f na ochrann\u00e9 zn\u00e1mce.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Multimedi\u00e1ln\u00ed ochrann\u00e1 zn\u00e1mka:<\/strong> kombinace obrazu a zvuku.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Holografick\u00e1 ochrann\u00e1 zn\u00e1mka:<\/strong> prvky s holografick\u00fdmi znaky.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Jin\u00fd druh ochrann\u00e9 zn\u00e1mky:<\/strong> neodpov\u00edd\u00e1 \u017e\u00e1dn\u00e9mu z uveden\u00fdch druh\u016f ochrann\u00fdch zn\u00e1mek.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">V\u00fdhody ochrann\u00e9 zn\u00e1mky: Co z\u00edsk\u00e1te a pro\u010d se vyplat\u00ed?<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pr\u00e1vn\u00ed ochrana<\/b><span style=\"font-weight: 400;\">: Registrovan\u00e1 ochrann\u00e1 zn\u00e1mka poskytuje silnou pr\u00e1vn\u00ed ochranu proti neopr\u00e1vn\u011bn\u00e9mu u\u017e\u00edv\u00e1n\u00ed va\u0161\u00ed zna\u010dky.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exkluzivita<\/b><span style=\"font-weight: 400;\">: Z\u00edsk\u00e1te v\u00fdhradn\u00ed pr\u00e1vo pou\u017e\u00edvat dan\u00e9 prvky va\u0161\u00ed zna\u010dky, co\u017e v\u00e1m pom\u00e1h\u00e1 udr\u017eet jedine\u010dnost na trhu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pos\u00edlen\u00ed zna\u010dky<\/b><span style=\"font-weight: 400;\">: Registrovan\u00e1 zn\u00e1mka p\u0159isp\u00edv\u00e1 k budov\u00e1n\u00ed d\u016fv\u011bryhodnosti a hodnoty va\u0161\u00ed zna\u010dky.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prevence z\u00e1m\u011bny<\/b><span style=\"font-weight: 400;\">: Pom\u00e1h\u00e1 p\u0159edch\u00e1zet z\u00e1m\u011bn\u011b s jin\u00fdmi produkty nebo slu\u017ebami na trhu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zvy\u0161ov\u00e1n\u00ed hodnoty<\/b><span style=\"font-weight: 400;\">: Ochrann\u00e1 zn\u00e1mka m\u016f\u017ee zv\u00fd\u0161it hodnotu va\u0161eho podniku, co\u017e je d\u016fle\u017eit\u00e9 p\u0159i prodeji nebo p\u0159il\u00e1k\u00e1n\u00ed investor\u016f.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Dr\u017eitel ochrann\u00e9 zn\u00e1mky m\u00e1 v\u00fdhradn\u00ed pr\u00e1vo pou\u017e\u00edvat tuto zn\u00e1mku ve spojen\u00ed s v\u00fdrobky nebo slu\u017ebami, pro kter\u00e9 je registrov\u00e1na. M\u00e1 mo\u017enost pou\u017e\u00edvat spolu s n\u00ed i symbol (R) nebo R v krou\u017eku. <\/span><span style=\"font-weight: 400;\">Bez svolen\u00ed dr\u017eitele ochrann\u00e9 zn\u00e1mky nikdo nesm\u00ed v obchodn\u00edm styku:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">um\u00eds\u0165ovat ozna\u010den\u00ed na v\u00fdrobky nebo jejich obaly,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nab\u00edzet v\u00fdrobky pod t\u00edmto ozna\u010den\u00edm, uv\u00e1d\u011bt je na trh nebo je za t\u00edm \u00fa\u010delem skladovat, nebo nab\u00edzet \u010di poskytovat slu\u017eby pod t\u00edmto ozna\u010den\u00edm,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dov\u00e1\u017eet nebo vyv\u00e1\u017eet v\u00fdrobky pod t\u00edmto ozna\u010den\u00edm,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pou\u017e\u00edvat ozna\u010den\u00ed v obchodn\u00edch dokumentech a reklam\u011b.<\/span><\/li>\n<\/ul>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Obnova_ochranne_znamky\"><\/span><span style=\"font-weight: 400;\">Obnova ochrann\u00e9 zn\u00e1mky<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ochrann\u00e1 zn\u00e1mka je platn\u00e1 po dobu 10 let, proto\u00a0 je nutn\u00e9 jej\u00ed platnost v\u017edy\u00a0 prodlou\u017eit. \u017d\u00e1dost o obnovu lze podat pouze v posledn\u00edm roce platnosti ochrann\u00e9 zn\u00e1mky. Za obnovu je t\u0159eba zaplatit spr\u00e1vn\u00ed poplatek ve v\u00fd\u0161i 2.500 K\u010d. Pokud vlastn\u00edk ochrann\u00e9 zn\u00e1mky zapomene <strong>podat \u017e\u00e1dost o obnovu ve stanoven\u00e9 lh\u016ft\u011b,<\/strong> m\u00e1 je\u0161t\u011b mo\u017enost po\u017e\u00e1dat o obnovu do 6 m\u011bs\u00edc\u016f po vypr\u0161en\u00ed platnosti ochrann\u00e9 zn\u00e1mky, av\u0161ak za vy\u0161\u0161\u00ed poplatek 5.000 K\u010d. Pokud majitel ochrann\u00e9 zn\u00e1mky nepo\u017e\u00e1d\u00e1 o prodlou\u017een\u00ed, <strong>z\u00e1pis zn\u00e1mky se zru\u0161\u00ed a pr\u00e1vo na ochrannou zn\u00e1mku zanikne.<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>P\u0159\u00edprava \u017e\u00e1dosti:<\/strong> Majitel ochrann\u00e9 zn\u00e1mky mus\u00ed podat \u017e\u00e1dost o obnovu. Tuto \u017e\u00e1dost lze podat nejd\u0159\u00edve 12 m\u011bs\u00edc\u016f p\u0159ed skon\u010den\u00edm platnosti ochrann\u00e9 zn\u00e1mky a nejpozd\u011bji v dodate\u010dn\u00e9 lh\u016ft\u011b 6 m\u011bs\u00edc\u016f po uplynut\u00ed platnosti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pod\u00e1n\u00ed \u017e\u00e1dosti:<\/strong> \u017d\u00e1dost o obnovu se pod\u00e1v\u00e1 na formul\u00e1\u0159i vydan\u00e9m \u00da\u0159adem pr\u016fmyslov\u00e9ho vlastnictv\u00ed (\u00daPV) nebo v jin\u00e9 p\u00edsemn\u00e9 form\u011b, kter\u00e1 obsahuje v\u0161echny po\u017eadovan\u00e9 \u00fadaje.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Spr\u00e1vn\u00ed poplatek:<\/strong> poplatek se mus\u00ed uhradit do 15 dn\u016f od doru\u010den\u00ed v\u00fdzvy k platb\u011b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Vy\u0159\u00edzen\u00ed \u017e\u00e1dosti:<\/strong> Po pod\u00e1n\u00ed \u017e\u00e1dosti a zaplacen\u00ed poplatku \u00daPV obnov\u00ed platnost ochrann\u00e9 zn\u00e1mky na dal\u0161\u00edch 10 let.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Co_delat_kdyz_nekdo_zneuziva_vasi_ochrannou_znamku\"><\/span><span style=\"font-weight: 400;\">Co d\u011blat, kdy\u017e n\u011bkdo zneu\u017e\u00edv\u00e1 va\u0161i ochrannou zn\u00e1mku?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pokud zjist\u00edte, \u017ee n\u011bkdo zneu\u017e\u00edv\u00e1 va\u0161i ochrannou zn\u00e1mku, mus\u00edte podniknout n\u00e1sleduj\u00edc\u00ed kroky:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kontaktujte pr\u00e1vn\u00edka:<\/b><span style=\"font-weight: 400;\"> Nejprve se <a href=\"https:\/\/orangeacademy.cz\/clanky\/hudba-do-videa-zdarma\/\" target=\"_blank\" rel=\"noopener\">pora\u010fte s pr\u00e1vn\u00edkem<\/a> specializuj\u00edc\u00edm se na du\u0161evn\u00ed vlastnictv\u00ed, kter\u00fd v\u00e1m pom\u016f\u017ee posoudit situaci a navrhnout nejlep\u0161\u00ed postup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shrom\u00e1\u017ed\u011bte d\u016fkazy: <\/b><span style=\"font-weight: 400;\">Zajist\u011bte d\u016fkazy o zneu\u017e\u00edv\u00e1n\u00ed va\u0161\u00ed ochrann\u00e9 zn\u00e1mky, jako jsou fotografie, dokumenty, sv\u011bdectv\u00ed nebo jin\u00e9 materi\u00e1ly, kter\u00e9 mohou prok\u00e1zat poru\u0161en\u00ed va\u0161ich pr\u00e1v.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00fdzva k ukon\u010den\u00ed poru\u0161ov\u00e1n\u00ed: <\/b><span style=\"font-weight: 400;\">Pr\u00e1vn\u00edk m\u016f\u017ee zaslat v\u00fdzvu k ukon\u010den\u00ed poru\u0161ov\u00e1n\u00ed osob\u011b nebo firm\u011b, kter\u00e1 va\u0161i ochrannou zn\u00e1mku zneu\u017e\u00edv\u00e1. Tato v\u00fdzva obvykle po\u017eaduje okam\u017eit\u00e9 zastaven\u00ed neopr\u00e1vn\u011bn\u00e9ho u\u017e\u00edv\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pod\u00e1n\u00ed \u017ealoby: <\/b><span style=\"font-weight: 400;\">Pokud v\u00fdzva k ukon\u010den\u00ed poru\u0161ov\u00e1n\u00ed nen\u00ed \u00fasp\u011b\u0161n\u00e1, m\u016f\u017eete podat \u017ealobu k soudu. Soud m\u016f\u017ee na\u0159\u00eddit zastaven\u00ed neopr\u00e1vn\u011bn\u00e9ho u\u017e\u00edv\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky a p\u0159iznat v\u00e1m n\u00e1hradu \u0161kody.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u00e1mitkov\u00e9 \u0159\u00edzen\u00ed: <\/b><span style=\"font-weight: 400;\">Pokud zjist\u00edte, \u017ee n\u011bkdo podal p\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky, kter\u00e1 je podobn\u00e1 va\u0161\u00ed, m\u016f\u017eete podat n\u00e1mitku proti z\u00e1pisu t\u00e9to ochrann\u00e9 zn\u00e1mky u \u00da\u0159adu pr\u016fmyslov\u00e9ho vlastnictv\u00ed (\u00daPV) nebo u EUIPO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Koexisten\u010dn\u00ed dohoda: <\/b>V n\u011bkter\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt vhodn\u00e9 <strong>uzav\u0159\u00edt koexisten\u010dn\u00ed dohodu<\/strong>, kter\u00e1 stanov\u00ed podm\u00ednky, za kter\u00fdch mohou ob\u011b strany pou\u017e\u00edvat sv\u00e9 ochrann\u00e9 zn\u00e1mky.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Ochrann\u00e1 zn\u00e1mka je pr\u00e1vn\u00ed prost\u0159edek k ochran\u011b zna\u010dky, kter\u00fd firm\u00e1m umo\u017e\u0148uje identifikovat sebe, sv\u00e9 produkty a slu\u017eby, a t\u00edm se odli\u0161it od ostatn\u00edch spole\u010dnost\u00ed nab\u00edzej\u00edc\u00edch podobn\u00e9 nebo stejn\u00e9 produkty a slu\u017eby. Co v\u0161e je ochrann\u00e1 zn\u00e1mka? Ochrannou zn\u00e1mkou m\u016f\u017ee b\u00fdt jak\u00e9koli ozna\u010den\u00ed, kter\u00e9 spl\u0148uje podm\u00ednky stanoven\u00e9 p\u0159\u00edslu\u0161n\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy a je schopn\u00e9 grafick\u00e9ho zn\u00e1zorn\u011bn\u00ed. M\u016f\u017ee [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":10311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,9],"tags":[30,54,26,25],"class_list":["post-3780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazeno","category-vzdelavani","tag-jak-si-usnadnit-praci","tag-podnikani","tag-vysvetleni-zakonu","tag-zakony"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ochrann\u00e1 zn\u00e1mka: Ne\u010dekejte, a\u017e v\u00e1m n\u011bkdo ukradne n\u00e1pad<\/title>\n<meta name=\"description\" content=\"V tomto \u010dl\u00e1nku v\u00e1m porad\u00edme, v jak\u00fdch situac\u00edch byste m\u011bli ochrannou zn\u00e1mku zaregistrovat, jak se d\u011bl\u00ed i jak 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