{"id":3670,"date":"2021-02-10T14:57:23","date_gmt":"2021-02-10T13:57:23","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=3670"},"modified":"2021-02-06T06:57:51","modified_gmt":"2021-02-06T05:57:51","slug":"e-shop-otazky-odpovedi","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/e-shop-otazky-odpovedi\/","title":{"rendered":"E-shop: Jak s n\u00edm za\u010d\u00edt aneb ot\u00e1zky a odpov\u011bdi"},"content":{"rendered":"<p><strong>S celosv\u011btovou pandemi\u00ed se \u0159ada firem p\u0159esunula do online prost\u0159ed\u00ed. Nejen ti, ale i lid\u00e9, kte\u0159\u00ed o zalo\u017een\u00ed e-shopu uva\u017euj\u00ed, by m\u011bli m\u00edt v za\u010d\u00e1tc\u00edch jasno v n\u00e1sleduj\u00edc\u00edch ot\u00e1zk\u00e1ch.<\/strong><\/p>\n<h3>Kde vytvo\u0159it e-shop? <\/h3>\n<p>Za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 \u010dasto nev\u011bd\u00ed, jak\u00e9 \u0159e\u0161en\u00ed e-shopu vybrat. Odborn\u00edci doporu\u010duj\u00ed investovat v za\u010d\u00e1tku do pron\u00e1jmu tzv. <em>krabicov\u00e9ho \u0159e\u0161en\u00ed,<\/em> kter\u00e9 nab\u00edz\u00ed p\u0159eddefinovan\u00e9 \u0161ablony, z\u00e1kaznickou podporu, ale i analytiku, PPC reklamy nebo marketingovou strategii. Nejzn\u00e1m\u011bj\u0161\u00edmi jsou:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.shoptet.cz\/\" rel=\"noopener\" target=\"_blank\">Shoptet<\/a>,<\/li>\n<li>Shopify,<\/li>\n<li>UpGates,<\/li>\n<li>Eshop-rychle,<\/li>\n<li>oXyShop.<\/li>\n<\/ul>\n<p>Cenov\u011b se tato \u0159e\u0161en\u00ed p\u0159\u00edli\u0161 neli\u0161\u00ed. Zaplat\u00edte za n\u011b v z\u00e1vislosti na vybran\u00fdch funkc\u00edch a po\u010dtu produkt\u016f kolem <strong>300 K\u010d a\u017e 3 000 K\u010d za m\u011bs\u00edc.<\/strong> \u0158e\u0161en\u00ed na m\u00edru je mnohem dra\u017e\u0161\u00ed (pohybuje se v \u0159\u00e1dech desetitis\u00edc\u016f a\u017e milion\u016f korun) a hod\u00ed se sp\u00ed\u0161e pro dlouhodob\u011b funguj\u00edc\u00ed e-shopy.<\/p>\n<h3>Jak z\u00edskat n\u00e1v\u0161t\u011bvn\u00edky z vyhled\u00e1va\u010d\u016f? <\/h3>\n<p>Po zalo\u017een\u00ed e-shopu na n\u011bj budete pot\u0159ebovat p\u0159iv\u00e9st n\u00e1v\u0161t\u011bvn\u00edky z vyhled\u00e1va\u010d\u016f. <a href=\"https:\/\/orangeacademy.cz\/clanky\/co-je-seo\/\" rel=\"noopener\" target=\"_blank\">SEO<\/a> neboli optimalizace pro vyhled\u00e1va\u010de neznamen\u00e1 pouze nastaven\u00ed e-shopu. Abyste z\u00edskali relevantn\u00ed n\u00e1v\u0161t\u011bvnost, nechte si v pr\u016fb\u011bhu jeho tvorby zpracovat <strong>anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/strong>, d\u00edky kter\u00e9 budete v\u011bd\u011bt:<\/p>\n<ul>\n<li>jak m\u00e1 vypadat jeho struktura, <\/li>\n<li>jak\u00e9 str\u00e1nky by m\u011bl zahrnovat, <\/li>\n<li>jak by m\u011bly b\u00fdt pojmenov\u00e1ny <\/li>\n<li>i jak\u00fd obsah byste m\u011bli tvo\u0159it.<\/li>\n<\/ul>\n<h3>Jak\u00e9 n\u00e1stroje online marketingu jsou nejlep\u0161\u00ed a jak\u00e9 zdroje n\u00e1v\u0161t\u011bvnosti p\u0159in\u00e1\u0161ej\u00ed nejv\u00edce tr\u017eeb? <\/h3>\n<p>Obecn\u011b plat\u00ed, \u017ee nejv\u00edce tr\u017eeb p\u0159in\u00e1\u0161ej\u00ed \u010desk\u00fdm e-shopa\u0159\u016fm <strong>PPC reklamy<\/strong> (reklamn\u00ed kampan\u011b ve vyhled\u00e1va\u010d\u00edch Google a Seznam) a vyhled\u00e1va\u010de zbo\u017e\u00ed (Heureka.cz, Zbo\u017e\u00ed.cz nebo Glami, Favi \u010di Biano, je\u017e se specializuj\u00ed na m\u00f3du, n\u00e1bytek a dekorace). Dobr\u00fdm zdrojem jsou <strong>i vyhled\u00e1va\u010de nebo soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> (p\u0159edev\u0161\u00edm Facebook, kter\u00fd dok\u00e1\u017ee \u010d\u00edm d\u00e1l t\u00edm l\u00e9pe zac\u00edlit reklamy). <\/p>\n<p>Nespol\u00e9hejte v\u0161ak na v\u00fd\u0161e uv\u00e1d\u011bn\u00e9 stoprocentn\u011b. Pokud nap\u0159\u00edklad budete prod\u00e1vat <strong>origin\u00e1ln\u00ed produkty,<\/strong> pamatujte \u017ee je lid\u00e9 nezad\u00e1vaj\u00ed do vyhled\u00e1va\u010de a tud\u00ed\u017e pro v\u00e1s tento n\u00e1stroj nebude ze za\u010d\u00e1tku nejvhodn\u011bj\u0161\u00ed. Proto se je\u0161t\u011b p\u0159ed investic\u00ed pora\u010fte s <a href=\"https:\/\/orangeacademy.cz\/clanky\/co-je-to-marketingovy-mix\/\" rel=\"noopener\" target=\"_blank\">marketingov\u00fdm<\/a> specialistou, jen\u017e v\u00e1m porad\u00ed, jak\u00e9 vybrat. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/02\/e-shop_otazky_odpovedi_2.jpg\" alt=\"e-shop: ot\u00e1zky a odpov\u011bdi\" width=\"1920\" height=\"1377\" class=\"alignnone size-full wp-image-3672\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/02\/e-shop_otazky_odpovedi_2.jpg 1920w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/02\/e-shop_otazky_odpovedi_2-1280x918.jpg 1280w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/02\/e-shop_otazky_odpovedi_2-980x703.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/02\/e-shop_otazky_odpovedi_2-480x344.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h3>Co d\u011blat, pokud v\u00e1m n\u00e1v\u0161t\u011bvnost roste, ale tr\u017eby nikoliv? <\/h3>\n<p>Za\u010d\u00ednaj\u00edc\u00ed e-shopy m\u00edvaj\u00ed kv\u016fli zaveden\u00e9 konkurenci na trhu slo\u017eit\u00e9 postaven\u00ed. Zamyslete se, v \u010dem spo\u010d\u00edv\u00e1 jejich \u00fasp\u011bch. Krom\u011b toho si dejte pozor, na to, aby v\u00e1\u0161 web p\u016fsobil na n\u00e1v\u0161t\u011bvn\u00edky <strong>d\u016fv\u011bryhodn\u011b.<\/strong> Jsou na n\u011bm <a href=\"https:\/\/orangeacademy.cz\/kontakt\" rel=\"noopener\" target=\"_blank\">dob\u0159e viditeln\u00e9 kontaktn\u00ed \u00fadaje<\/a>? Je na n\u011bm jasn\u011b uveden\u00fd provozovatel?<\/p>\n<p>Nem\u00e9n\u011b d\u016fle\u017eit\u00e9 je z\u00edsk\u00e1n\u00ed <strong>prvn\u00edch pozitivn\u00edch recenz\u00ed<\/strong> a jejich n\u00e1sledn\u00e9 um\u00edst\u011bn\u00ed na web. A jak toho doc\u00edlit? Sna\u017ete se poskytovat:<\/p>\n<ul>\n<li>prvot\u0159\u00eddn\u00ed z\u00e1kaznick\u00fd servis, <\/li>\n<li>atraktivn\u00ed sortiment,  <\/li>\n<li>n\u011bkolik mo\u017enost\u00ed platebn\u00edch metod a zp\u016fsob\u016f dopravy.<\/li>\n<\/ul>\n<p>Pamatujte tak\u00e9 na to, \u017ee abyste byli konkurenceschopn\u00ed, m\u011bli byste m\u00edt spr\u00e1vn\u011b zvolen\u00e9 ceny a m\u00edt zaji\u0161t\u011bnou nejen dobrou funkcionalitu e-shopu (nem\u011blo by doch\u00e1zet k \u010dast\u00fdm v\u00fdpadk\u016fm a chyb\u00e1m), ale i jeho intuitivn\u00ed ovl\u00e1d\u00e1n\u00ed a modern\u00ed, jednoduch\u00fd design. <\/p>\n<p><em>Zdroj: euro.cz, cernovsky.cz<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S celosv\u011btovou pandemi\u00ed se \u0159ada firem p\u0159esunula do online prost\u0159ed\u00ed. Nejen ti, ale i lid\u00e9, kte\u0159\u00ed o zalo\u017een\u00ed e-shopu uva\u017euj\u00ed, by m\u011bli m\u00edt v za\u010d\u00e1tc\u00edch jasno v n\u00e1sleduj\u00edc\u00edch ot\u00e1zk\u00e1ch. Kde vytvo\u0159it e-shop? Za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 \u010dasto nev\u011bd\u00ed, jak\u00e9 \u0159e\u0161en\u00ed e-shopu vybrat. Odborn\u00edci doporu\u010duj\u00ed investovat v za\u010d\u00e1tku do pron\u00e1jmu tzv. krabicov\u00e9ho \u0159e\u0161en\u00ed, kter\u00e9 nab\u00edz\u00ed p\u0159eddefinovan\u00e9 \u0161ablony, z\u00e1kaznickou [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,165],"tags":[30,33,66,54,8],"class_list":["post-3670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazeno","category-marketing","tag-jak-si-usnadnit-praci","tag-novy-zacatek","tag-online-marketing","tag-podnikani","tag-vzdelavani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-shop: Jak s n\u00edm za\u010d\u00edt aneb ot\u00e1zky a odpov\u011bdi | Blog Orange Academy<\/title>\n<meta name=\"description\" content=\"Za\u010d\u00edn\u00e1te s e-shopem nebo ji\u017e v e-commerce p\u016fsob\u00edte? 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