{"id":3307,"date":"2020-12-09T15:42:09","date_gmt":"2020-12-09T14:42:09","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=3307"},"modified":"2025-02-28T08:18:28","modified_gmt":"2025-02-28T07:18:28","slug":"vyznate-se-ve-firemnich-zkratkach","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/","title":{"rendered":"CEO, CCO, CTO,&#8230; vyzn\u00e1te se ve firemn\u00edch zkratk\u00e1ch?"},"content":{"rendered":"<p><strong>N\u011bkter\u00e9 spole\u010dnosti pou\u017e\u00edvaj\u00ed anglick\u00e9 firemn\u00ed zkratky n\u00e1zv\u016f pracovn\u00edch pozic. V tomto \u010dl\u00e1nku v\u00e1m vysv\u011btl\u00edme ty nej\u010dast\u011bj\u0161\u00ed, ale i dal\u0161\u00ed firemn\u00ed, z angli\u010dtiny p\u0159evzat\u00e9 v\u00fdrazy.<\/strong><\/p>\n<p><em>Aktualizace: 13. 9. 2021<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2cdd6c3d46b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2cdd6c3d46b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#Firemni_zkratky_Kde_se_s_nimi_muzete_setkat\" >Firemn\u00ed zkratky: Kde se s nimi m\u016f\u017eete setkat?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#CEO_%E2%80%93_Chief_Executive_Officer\" >CEO \u2013 Chief Executive Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#CSO_%E2%80%93_Chief_Sales_Officer\" >CSO \u2013 Chief Sales Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#CCO_%E2%80%93_ruzne_vyznamy\" >CCO\u00a0\u2013\u00a0r\u016fzn\u00e9 v\u00fdznamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#COO_%E2%80%93_Chief_Operations_Officer\" >COO \u2013 Chief Operations Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#CTO_%E2%80%93_Chief_Technical_Officer\" >CTO \u2013 Chief Technical Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#CMO_%E2%80%93_Chief_Marketing_Officer\" >CMO \u2013 Chief Marketing Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#CFO_%E2%80%93_Chief_Financial_Officer\" >CFO \u2013 Chief Financial Officer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#Dalsi_casto_pouzivane_firemni_zkratky\" >Dal\u0161\u00ed \u010dasto pou\u017e\u00edvan\u00e9 firemn\u00ed zkratky<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#ASAP_%E2%80%93_As_soon_as_possible\" >ASAP \u2013 As soon as possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#B2B_%E2%80%93_Business_to_Business\" >B2B \u2013 Business to Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#B2C_%E2%80%93_Business_to_Customer\" >B2C \u2013 Business to Customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#Budget\" >Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#CRM_%E2%80%93_Customer_Relationship_Management\" >CRM \u2013 Customer Relationship Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#HR_%E2%80%93_Human_Resources\" >HR \u2013 Human Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/orangeacademy.cz\/clanky\/vyznate-se-ve-firemnich-zkratkach\/#KPI_%E2%80%93_Key_Performance_Indicators\" >KPI \u2013 Key Performance Indicators<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Firemni_zkratky_Kde_se_s_nimi_muzete_setkat\"><\/span>Firemn\u00ed zkratky: Kde se s nimi m\u016f\u017eete setkat?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S n\u00e1sleduj\u00edc\u00edmi firemn\u00edmi zkratkami se m\u016f\u017eete setkat ji\u017e <a href=\"https:\/\/www.avizo.cz\/prace\/\" target=\"_blank\" rel=\"noopener\">v n\u011bkter\u00fdch inzer\u00e1tech<\/a><strong>,<\/strong> kter\u00e9 firmy (\u010dasto s mezin\u00e1rodn\u00ed p\u016fsobnost\u00ed) na internetu vypisuj\u00ed. Mo\u017en\u00e1 se v\u00e1m ji\u017e stalo, \u017ee jste na takov\u00fd narazili, ale nev\u011bd\u011bli jste, o jakou pozici se jedn\u00e1. Po p\u0159e\u010dten\u00ed tohoto textu v\u0161ak ji\u017e <strong>budete moud\u0159ej\u0161\u00ed<\/strong> a schopni je b\u011b\u017en\u011b pou\u017e\u00edvat! Krom\u011b zkratek pracovn\u00edch pozic zde najdete i dal\u0161\u00ed \u010dasto u\u017e\u00edvan\u00e9, z <a href=\"https:\/\/orangeacademy.cz\/clanky\/pohovor-v-anglictine\/\" target=\"_blank\" rel=\"noopener noreferrer\">angli\u010dtiny<\/a> p\u0159evzat\u00e9 firemn\u00ed v\u00fdrazy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CEO_%E2%80%93_Chief_Executive_Officer\"><\/span>CEO \u2013 Chief Executive Officer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Se zkratkou CEO se pravd\u011bpodobn\u011b setk\u00e1te nej\u010dast\u011bji. Ozna\u010duje nejv\u00fd\u0161e postaven\u00e9ho \u010dlov\u011bka ve firm\u011b, kter\u00fd celou spole\u010dnost vede. Spolupracuje s ostatn\u00edmi \u0159editeli, jejich\u017e \u010dinnost \u0159\u00edd\u00ed, koordinuje a kontroluje. Vytv\u00e1\u0159\u00ed celkovou strategii i politiku sm\u011b\u0159ov\u00e1n\u00ed spole\u010dnosti k vyty\u010den\u00fdm c\u00edl\u016fm. \u010cesky lze v\u00fdraz p\u0159elo\u017eit jako <em>gener\u00e1ln\u00ed \u0159editel, p\u0159edseda p\u0159edstavenstva.<\/em> V britsk\u00e9 angli\u010dtin\u011b se pou\u017e\u00edvaj\u00ed pojmy <strong>Managing Director<\/strong> nebo <strong>General Manager.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"CSO_%E2%80%93_Chief_Sales_Officer\"><\/span>CSO \u2013 Chief Sales Officer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jak ji\u017e n\u00e1zev napov\u00edd\u00e1 CSO m\u00e1 na starosti veden\u00ed cel\u00e9ho obchodn\u00edho odd\u011blen\u00ed. Zodpov\u00edd\u00e1 za implementaci a rozvoj obchodn\u00ed a prodejn\u00ed strategie spole\u010dnosti, kterou z\u00e1rove\u0148 zastupuje p\u0159i jedn\u00e1n\u00ed s partnery. Jeho \u00fakol spo\u010d\u00edv\u00e1 tak\u00e9 v motivov\u00e1n\u00ed a hodnocen\u00ed \u010dlen\u016f obchodn\u00edho t\u00fdmu. \u010cesk\u00fdm ekvivalentem je obchodn\u00ed \u0159editel. N\u011bkdy se m\u016f\u017eete setkat tak\u00e9 s pojmem <strong>Sales Director<\/strong> nebo <strong>Sales Manager.<\/strong> Druh\u00fd v\u00fdraz v\u0161ak m\u016f\u017ee znamenat i jeho pod\u0159\u00edzen\u00e9ho \u2013 obchodn\u00edho z\u00e1stupce.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CCO_%E2%80%93_ruzne_vyznamy\"><\/span>CCO\u00a0\u2013\u00a0r\u016fzn\u00e9 v\u00fdznamy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>U zkratky CCO najdeme celou \u0159adu v\u00fdznam\u016f. Firmy ji mohou pou\u017e\u00edvat v nejr\u016fzn\u011bj\u0161\u00edch p\u0159\u00edpadech, a je proto tedy nutn\u00e9 zn\u00e1t i rozepsanou verzi zkratky v dan\u00e9 firm\u011b. Mezi obvykl\u00e9 v\u00fdznamy pat\u0159\u00ed:<\/p>\n<ul>\n<li><strong>CCO<\/strong>\u00a0\u2013\u00a0<strong>Chief Communications Officer<\/strong> \u2013 \u0159editel komunikace s ve\u0159ejnost\u00ed.<\/li>\n<li><strong>CCO \u2013<\/strong>\u00a0<strong>Chief Commercial Officer<\/strong> \u2013 \u0159editel zodpov\u011bdn\u00fd za komer\u010dn\u00ed v\u00fdvoj a strategii neboli tak\u00e9 obchodn\u00ed \u0159editel.<\/li>\n<li><strong>CCO<\/strong>\u00a0\u2013\u00a0<strong>Chief Compliance Officer<\/strong> \u2013 v n\u011bkter\u00fdch instituc\u00edch se m\u016f\u017eeme setkat \u0159editele odpov\u011bdn\u00e9ho za dodr\u017eov\u00e1n\u00ed p\u0159\u00edsn\u00fdch p\u0159edpis\u016f z hlediska pr\u00e1va. Jedn\u00e1 se v\u011bt\u0161inou o banky nebo poji\u0161\u0165ovny.<\/li>\n<li><strong>CCO<\/strong>\u00a0\u2013\u00a0<strong>Chief Creative Officer<\/strong> \u2013 \u0159editel kreativn\u00edho t\u00fdmu pracovn\u00edk\u016f (v\u011bt\u0161inou na marketingov\u00fdch odd\u011blen\u00edch).<\/li>\n<li><strong>CCO<\/strong>\u00a0\u2013\u00a0<strong>Chief Cultural Officer<\/strong> \u2013 \u0159editel firemn\u00ed kultury se zab\u00fdv\u00e1 t\u00edm, aby ve\u0161ker\u00e9 firemn\u00ed akce, n\u00e1bor nov\u00fdch zam\u011bstnanc\u016f nebo team buildingov\u00e9 akce byly v souladu s firemn\u00ed kulturou a hodnotami.<\/li>\n<li><strong>CCO<\/strong>\u00a0\u2013\u00a0<strong>Chief Customer Officer<\/strong> \u2013 \u0159editel z\u00e1kaznick\u00e9ho odd\u011blen\u00ed.<\/li>\n<li><strong>CCO<\/strong>\u00a0\u2013\u00a0<strong>Chief Country Officer<\/strong> \u2013 \u0159editel, kter\u00fd se v\u011bnuje byznysu dan\u00e9 <a href=\"https:\/\/orangeacademy.cz\/clanky\/spolecnost-s-rucenim-omezenym\/\" target=\"_blank\" rel=\"noopener\">spole\u010dnosti<\/a> v ur\u010dit\u00e9 zemi.<\/li>\n<li><strong>CCO<\/strong>\u00a0\u2013\u00a0<strong>Chief Cloud Officer<\/strong> \u2013 \u0159editel cloudov\u00fdch slu\u017eeb.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"COO_%E2%80%93_Chief_Operations_Officer\"><\/span>COO \u2013 Chief Operations Officer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>COO neboli <em>provozn\u00ed \u0159editel<\/em> zodpov\u00edd\u00e1 za zaji\u0161t\u011bn\u00ed bezprobl\u00e9mov\u00e9ho chodu firmy. Mimo jin\u00e9 koordinuje procesy, \u0159e\u0161\u00ed operativn\u00ed probl\u00e9my, dohl\u00ed\u017e\u00ed nad efektivnost\u00ed hospoda\u0159en\u00ed, schvaluje a kontroluje dodr\u017eov\u00e1n\u00ed vnitropodnikov\u00fdch p\u0159edpis\u016f a vnit\u0159n\u00edch proces\u016f. Krom\u011b COO se m\u016f\u017eete setkat tak\u00e9 s pojmy <strong>Operations Director, Executive Director nebo Operations Manager.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"CTO_%E2%80%93_Chief_Technical_Officer\"><\/span>CTO \u2013 Chief Technical Officer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I firemn\u00ed zkratku CTO lze odvodit z cel\u00e9ho anglick\u00e9ho n\u00e1zvu pracovn\u00ed pozice <em>technick\u00e9ho \u0159editele,<\/em> kter\u00fd m\u016f\u017ee m\u00edt na starosti v\u00fdvoj\u00e1\u0159sk\u00fd t\u00fdm nebo <strong>efektivnost v\u00fdroby<\/strong> a ve\u0161ker\u00e9 \u010dinnosti s t\u00edm spojen\u00e9.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CMO_%E2%80%93_Chief_Marketing_Officer\"><\/span>CMO \u2013 Chief Marketing Officer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CMO m\u00e1 na starosti veden\u00ed <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">marketingov\u00e9ho<\/a> t\u00fdmu. Krom\u011b toho analyzuje trh, v\u00fdvojov\u00e9 trendy a konkurenci. Na z\u00e1klad\u011b t\u011bchto informac\u00ed vytv\u00e1\u0159\u00ed marketingovou strategii. Vyhodnocuje \u00fasp\u011b\u0161nost kampan\u00ed a zpracov\u00e1v\u00e1 anal\u00fdzy \u010di zpr\u00e1vy o \u010dinnosti t\u00fdmu. V \u010de\u0161tin\u011b mu odpov\u00edd\u00e1 v\u00fdraz <em>marketingov\u00fd \u0159editel.<\/em> V angli\u010dtin\u011b se pou\u017e\u00edv\u00e1 tak\u00e9 pojem <strong>Marketing Manager. <\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"CFO_%E2%80%93_Chief_Financial_Officer\"><\/span>CFO \u2013 Chief Financial Officer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CFO neboli <em>finan\u010dn\u00ed \u0159editel<\/em> zodpov\u00edd\u00e1 za ekonomickou a <strong>finan\u010dn\u00ed stabilitu <\/strong> spole\u010dnosti. Tvo\u0159\u00ed rozpo\u010dty, vyhodnocuje rizikovost projekt\u016f, zpracov\u00e1v\u00e1 finan\u010dn\u00ed reporty.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3309\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/11\/firemni_zkratky_2.jpg\" alt=\"firemn\u00ed zkratky\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/11\/firemni_zkratky_2.jpg 1920w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/11\/firemni_zkratky_2-1280x853.jpg 1280w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/11\/firemni_zkratky_2-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/11\/firemni_zkratky_2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dalsi_casto_pouzivane_firemni_zkratky\"><\/span>Dal\u0161\u00ed \u010dasto pou\u017e\u00edvan\u00e9 firemn\u00ed zkratky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Krom\u011b firemn\u00edch zkratek ozna\u010duj\u00edc\u00edch pracovn\u00ed pozice, se ve firm\u00e1ch pou\u017e\u00edvaj\u00ed i dal\u0161\u00ed z angli\u010dtiny p\u0159evzat\u00e9 pojmy. Pod\u00edvejte se na jejich v\u00fdznam, a\u0165 v budouc\u00ed pr\u00e1ci net\u00e1pete!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ASAP_%E2%80%93_As_soon_as_possible\"><\/span>ASAP \u2013 As soon as possible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pokud v\u00e1m \u0161\u00e9f za\u0161le e-mail, kter\u00fd bude obsahovat slovo asap, je\u017e znamen\u00e1 <em>\u201cjakmile to bude mo\u017en\u00e9\u201d,<\/em> zbyst\u0159ete! Jedn\u00e1 se o <strong>d\u016fle\u017eit\u00fd \u00fakol.<\/strong> Nad\u0159\u00edzen\u00fd od v\u00e1s o\u010dek\u00e1v\u00e1, \u017ee ho vy\u0159\u00edd\u00edte bez zbyte\u010dn\u00e9ho odkladu!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"B2B_%E2%80%93_Business_to_Business\"><\/span>B2B \u2013 Business to Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Zkratku B2B byste m\u011bli zn\u00e1t p\u0159edev\u0161\u00edm v p\u0159\u00edpad\u011b, kdy se pohybujete nebo budete pohybovat v obchodn\u00edm odd\u011blen\u00ed. Zna\u010d\u00ed obchodn\u00ed vztahy a <strong>prodej mezi spole\u010dnostmi<\/strong> navz\u00e1jem. Do \u010de\u0161tiny ji lze p\u0159elo\u017eit jako <em>firmy firm\u00e1m.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"B2C_%E2%80%93_Business_to_Customer\"><\/span>B2C \u2013 Business to Customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B2C pak znamen\u00e1 klasick\u00fd model prodeje <em>firmy z\u00e1kazn\u00edk\u016fm,<\/em> respektive kone\u010dn\u00fdm spot\u0159ebitel\u016fm.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Budget\"><\/span>Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u00fdraz budget se pou\u017e\u00edv\u00e1 p\u0159edev\u0161\u00edm <strong>v managementu<\/strong> a finan\u010dn\u00edm odd\u011blen\u00ed. \u010cesk\u00fdm ekvivalentem je <a href=\"https:\/\/orangeacademy.cz\/clanky\/financni-gramotnost\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>rozpo\u010det<\/em><\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CRM_%E2%80%93_Customer_Relationship_Management\"><\/span>CRM \u2013 Customer Relationship Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Zkratku CRM lze doslovn\u011b p\u0159elo\u017eit jako <em>\u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky.<\/em> V praxi se m\u016f\u017ee jednat o <strong>po\u010d\u00edta\u010dov\u00fd program,<\/strong> kter\u00fd zpracov\u00e1v\u00e1 procesy, vztahuj\u00edc\u00ed se k t\u00e9to oblasti.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HR_%E2%80%93_Human_Resources\"><\/span>HR \u2013 Human Resources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S pojmem HR se setk\u00e1te nap\u0159\u00edklad b\u011bhem v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed. V \u010de\u0161tin\u011b znamen\u00e1 <em>lidsk\u00e9 zdroje<\/em> a ve firemn\u00edm prost\u0159ed\u00ed ozna\u010duje <a href=\"https:\/\/orangeacademy.cz\/kurzy-personalistiky\/rekvalifikacni-kurz-personalistika\" target=\"_blank\" rel=\"noopener noreferrer\">person\u00e1ln\u00ed<\/a> odd\u011blen\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"KPI_%E2%80%93_Key_Performance_Indicators\"><\/span>KPI \u2013 Key Performance Indicators<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>KPI je zkratka, kterou pou\u017e\u00edvaj\u00ed mana\u017ee\u0159i p\u0159i <strong>hodnocen\u00ed pod\u0159\u00edzen\u00fdch.<\/strong> Pojem lze p\u0159elo\u017eit jako kl\u00ed\u010dov\u00e9 v\u00fdkonnostn\u00ed ukazatele, podle nich\u017e jsou zam\u011bstnanci odm\u011b\u0148ov\u00e1ni pr\u00e9miemi \u010di osobn\u00edm ohodnocen\u00edm.<\/p>\n<p>V\u011b\u0159\u00edme, \u017ee jsme v\u00e1m nejd\u016fle\u017eit\u011bj\u0161\u00ed firemn\u00ed zkratky vysv\u011btlili. Nastupujete-li do <a href=\"https:\/\/www.prace.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\">nov\u00e9 pr\u00e1ce<\/a>, p\u0159ejeme v\u00e1m mnoho \u00fasp\u011bch\u016f!<\/p>\n<p><em>Zdroj: jomagazin.cz, euro.cz, jobs.cz, prace.cz<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u011bkter\u00e9 spole\u010dnosti pou\u017e\u00edvaj\u00ed anglick\u00e9 firemn\u00ed zkratky n\u00e1zv\u016f pracovn\u00edch pozic. V tomto \u010dl\u00e1nku v\u00e1m vysv\u011btl\u00edme ty nej\u010dast\u011bj\u0161\u00ed, ale i dal\u0161\u00ed firemn\u00ed, z angli\u010dtiny p\u0159evzat\u00e9 v\u00fdrazy. Aktualizace: 13. 9. 2021 Firemn\u00ed zkratky: Kde se s nimi m\u016f\u017eete setkat? S n\u00e1sleduj\u00edc\u00edmi firemn\u00edmi zkratkami se m\u016f\u017eete setkat ji\u017e v n\u011bkter\u00fdch inzer\u00e1tech, kter\u00e9 firmy (\u010dasto s mezin\u00e1rodn\u00ed p\u016fsobnost\u00ed) na internetu [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,9],"tags":[35,46,22],"class_list":["post-3307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prace-a-kariera","category-vzdelavani","tag-kariera","tag-prace","tag-priprava-na-pohovor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CEO, CCO, CTO,... vyzn\u00e1te se ve firemn\u00edch zkratk\u00e1ch?<\/title>\n<meta name=\"description\" content=\"N\u011bkter\u00e9 spole\u010dnosti pou\u017e\u00edvaj\u00ed anglick\u00e9 firemn\u00ed zkratky n\u00e1zv\u016f pracovn\u00edch pozic. 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