{"id":3240,"date":"2020-11-10T16:11:13","date_gmt":"2020-11-10T15:11:13","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=3240"},"modified":"2022-09-27T12:04:50","modified_gmt":"2022-09-27T10:04:50","slug":"zname-osobnosti-inspiruji-i-ovlivnuji","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/zname-osobnosti-inspiruji-i-ovlivnuji\/","title":{"rendered":"Zn\u00e1m\u00e9 osobnosti n\u00e1s inspiruj\u00ed i ovliv\u0148uj\u00ed"},"content":{"rendered":"<p><strong>Zn\u00e1m\u00e9 osobnosti jsou lid\u00e9, kte\u0159\u00ed se proslavili d\u00edky sv\u00e9mu oboru, ve kter\u00e9m se \u0159ad\u00ed k t\u011bm v\u016fbec nejlep\u0161\u00edm. Proslavit se \u010dlov\u011bk m\u016f\u017ee v dne\u0161n\u00ed dob\u011b tak\u00e9 nap\u0159\u00edklad jako tzv. Youtuber, kter\u00fd sb\u00edr\u00e1 sl\u00e1vu d\u00edky vide\u00edm, kter\u00e9 nat\u00e1\u010d\u00ed. <\/strong><\/p>\n<p>Mezi zn\u00e1m\u00e9 osobnosti tak m\u016f\u017eeme za\u0159adit jak herce, moder\u00e1tory, zp\u011bv\u00e1ky, tak i Youtubery nebo kucha\u0159e. Za zm\u00ednku stoj\u00ed nap\u0159\u00edklad zn\u00e1m\u00fd \u0161\u00e9fkucha\u0159 a podnikatel Zden\u011bk Pohlreich, <a href=\"https:\/\/www.vanili.cz\/scifi\/\" target=\"_blank\" rel=\"noopener noreferrer\">scifi<\/a> spisovatel Ond\u0159ej Neff, anebo nap\u0159\u00edklad zp\u011bv\u00e1k Marek Ztracen\u00fd \u010di finalista sout\u011b\u017ee \u010ceskoslovensko m\u00e1 Talent 2019 Pavel Horej\u0161.<\/p>\n<p>Zn\u00e1m\u00e9 osobnosti n\u00e1s nejenom inspiruj\u00ed, ale i ovliv\u0148uj\u00ed, a to hned v n\u011bkolika v\u011bcech. V\u011bt\u0161ina z TOP celebrit <strong>jsou tv<\/strong><strong>\u00e1<\/strong><strong>\u0159<\/strong><strong>\u00ed<\/strong><strong> r\u016fzn<\/strong><strong>\u00fd<\/strong><strong>ch reklamn<\/strong><strong>\u00ed<\/strong><strong>ch kampan<\/strong><strong>\u00ed<\/strong>. Pom\u00e1haj\u00ed tak firm\u00e1m budovat jejich brand (<strong>podporuj\u00ed pov\u011bdom\u00ed o zna\u010dce<\/strong>).<\/p>\n<h2>Relevantn\u00ed uv\u011b\u0159iteln\u00e9 pouto mezi osobnost\u00ed a oborem podnik\u00e1n\u00ed je d\u016fle\u017eit\u00e9<\/h2>\n<p>Pro zv\u00fd\u0161en\u00ed d\u016fv\u011bry z\u00e1kazn\u00edk\u016f se sna\u017e\u00ed firmy zapojit do sv\u00fdch kampan\u00ed ty slavn\u00e9 <strong>osobnosti, kter<\/strong><strong>\u00e9<\/strong><strong> jsou v <\/strong><strong>\u00fa<\/strong><strong>zk<\/strong><strong>\u00e9<\/strong><strong>m kontaktu s oborem podnik<\/strong><strong>\u00e1<\/strong><strong>n<\/strong><strong>\u00ed<\/strong>. Jak? Zde je jeden p\u0159\u00edklad za v\u0161echny. V reklam\u00e1ch na r\u016fzn\u00e9 kuchy\u0148sk\u00e9 vybaven\u00ed m\u016f\u017eete narazit na medi\u00e1ln\u011b zn\u00e1m\u00e9 kucha\u0159e.<\/p>\n<h2>Soci\u00e1ln\u00ed s\u00edt\u011b jsou dnes siln\u00fdm spojencem firem<\/h2>\n<p>Krom\u011b televizn\u00edch stanic a program\u016f m\u016f\u017eete reklamy se zn\u00e1m\u00fdmi tv\u00e1\u0159emi a celebritami vid\u011bt jak na <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebooku<\/a>, tak <a href=\"https:\/\/www.instagram.com\/?hl=cs\" target=\"_blank\" rel=\"noopener noreferrer\">Instagramu<\/a>. Pokud si pust\u00edte televizi a film, kter\u00fd m\u00e1te r\u00e1di, zkuste si po\u010dkat na reklamy. B\u011bhem kr\u00e1tk\u00e9 doby uvid\u00edte n\u011bkolik zn\u00e1m\u00fdch osobnost\u00ed. <a href=\"https:\/\/www.jsmeuspesni.cz\/osobnosti\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zn\u00e1m\u00e9 tv\u00e1\u0159e<\/a> v reklam\u011b mohou pomoci firm\u00e1m rychleji r\u016fst a vybudovat si tzv. brand (zna\u010dku), jak jsme ji\u017e nazna\u010dovali v p\u0159edchoz\u00edch odstavc\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zn\u00e1m\u00e9 osobnosti jsou lid\u00e9, kte\u0159\u00ed se proslavili d\u00edky sv\u00e9mu oboru, ve kter\u00e9m se \u0159ad\u00ed k t\u011bm v\u016fbec nejlep\u0161\u00edm. Proslavit se \u010dlov\u011bk m\u016f\u017ee v dne\u0161n\u00ed dob\u011b tak\u00e9 nap\u0159\u00edklad jako tzv. Youtuber, kter\u00fd sb\u00edr\u00e1 sl\u00e1vu d\u00edky vide\u00edm, kter\u00e9 nat\u00e1\u010d\u00ed. Mezi zn\u00e1m\u00e9 osobnosti tak m\u016f\u017eeme za\u0159adit jak herce, moder\u00e1tory, zp\u011bv\u00e1ky, tak i Youtubery nebo kucha\u0159e. Za zm\u00ednku stoj\u00ed [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,9],"tags":[],"class_list":["post-3240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazeno","category-vzdelavani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zn\u00e1m\u00e9 osobnosti n\u00e1s inspiruj\u00ed i ovliv\u0148uj\u00ed<\/title>\n<meta name=\"description\" content=\"Mezi zn\u00e1m\u00e9 osobnosti m\u016f\u017eeme za\u0159adit jak herce, moder\u00e1tory, zp\u011bv\u00e1ky, tak i Youtubery nebo kucha\u0159e. 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Proslavit se m\u016f\u017eete dnes ka\u017ed\u00fd \u010dlov\u011bk.","breadcrumb":{"@id":"https:\/\/orangeacademy.cz\/clanky\/zname-osobnosti-inspiruji-i-ovlivnuji\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangeacademy.cz\/clanky\/zname-osobnosti-inspiruji-i-ovlivnuji\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/orangeacademy.cz\/clanky\/zname-osobnosti-inspiruji-i-ovlivnuji\/#primaryimage","url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/11\/guitar-944261_1920.jpg","contentUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/11\/guitar-944261_1920.jpg","width":1920,"height":1280,"caption":"Jak\u00e9 zn\u00e1te zn\u00e1m\u00e9 osobnosti?"},{"@type":"BreadcrumbList","@id":"https:\/\/orangeacademy.cz\/clanky\/zname-osobnosti-inspiruji-i-ovlivnuji\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangeacademy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"Zn\u00e1m\u00e9 osobnosti n\u00e1s inspiruj\u00ed i ovliv\u0148uj\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/orangeacademy.cz\/clanky\/#website","url":"https:\/\/orangeacademy.cz\/clanky\/","name":"Blog Orange Academy","description":"Kurzy, rekvalifikace, lep\u0161\u00ed pr\u00e1ce i \u017eivot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangeacademy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/481055e8147552df844d61515e604290","name":"Zuzana Kl\u00edmov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/4460d4af4d2a189c146b0ab3cb490223f0a735ec419393c9fc8be12c192b815e?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4460d4af4d2a189c146b0ab3cb490223f0a735ec419393c9fc8be12c192b815e?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4460d4af4d2a189c146b0ab3cb490223f0a735ec419393c9fc8be12c192b815e?s=96&d=wavatar&r=g","caption":"Zuzana Kl\u00edmov\u00e1"},"sameAs":["https:\/\/orangeacademy.cz\/lide\/zuzana-klimova"],"url":"https:\/\/orangeacademy.cz\/clanky\/author\/klimova\/"}]}},"_links":{"self":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/3240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=3240"}],"version-history":[{"count":3,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/3240\/revisions"}],"predecessor-version":[{"id":5813,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/3240\/revisions\/5813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media\/3242"}],"wp:attachment":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=3240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=3240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=3240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}