{"id":3045,"date":"2020-09-07T07:55:11","date_gmt":"2020-09-07T05:55:11","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=3045"},"modified":"2020-08-22T17:55:35","modified_gmt":"2020-08-22T15:55:35","slug":"franchising-co-to-je","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/","title":{"rendered":"Franchising: V\u00edte, co to je a jak\u00fd je jeho v\u00fdznam?"},"content":{"rendered":"<p><strong>Za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 vyu\u017e\u00edvaj\u00ed tzv. franchisingu. P\u0159e\u010dt\u011bte si, co tento pojem znamen\u00e1, jak\u00e9 jsou jeho v\u00fdhody a nev\u00fdhody i v jak\u00fdch oborech ho m\u016f\u017eete uplatnit.<\/strong><\/p>\n<h2>Co to je franchising a jak\u00e9 existuj\u00ed typy? <\/h2>\n<p>Franchising (\u010di fran\u0161\u00edza) je <strong>model podnik\u00e1n\u00ed<\/strong> pod ciz\u00ed v\u011bt\u0161inou zavedenou zna\u010dkou. Hod\u00ed se pro mal\u00e9 i st\u0159edn\u00ed podnikatele zab\u00fdvaj\u00edc\u00ed se obchodem (m\u00f3da, kosmetika), ale i n\u011bkter\u00fdmi slu\u017ebami (gastronomie, reality). Vystupuj\u00ed v n\u011bm dv\u011b strany \u2013 franchisant a franchisor. Franchisantem je osoba, kter\u00e1 za\u010d\u00edn\u00e1 touto formou podnikat. Franchisor je poskytovatel licence a majitel obchodn\u00ed zna\u010dky. <\/p>\n<p>Existuj\u00ed t\u0159i typy fran\u0161\u00edzy:<\/p>\n<ul>\n<li><strong>v\u00fdrobn\u00ed<\/strong> \u2013 licence je poskytnuta na v\u00fdrobu a prodej ur\u010dit\u00fdch v\u00fdrobk\u016f,<\/li>\n<li><strong>distribu\u010dn\u00ed<\/strong> \u2013 franchisant rozes\u00edl\u00e1 produkty,<\/li>\n<li><strong>slu\u017eeb<\/strong> \u2013 franchisant poskytuje slu\u017eby pod zna\u010dkou franchisora.<\/li>\n<\/ul>\n<h2>Franchising v \u010cR aneb kr\u00e1tk\u00fd pohled do historie <\/h2>\n<p>Franchising vstoupil do \u010cesk\u00e9 republiky v 90. letech minul\u00e9ho stolet\u00ed. Nedostate\u010dn\u00e9 znalosti, ale i legislativa a chyb\u011bj\u00edc\u00ed zku\u0161enosti v\u0161ak br\u00e1nily jeho rychlej\u0161\u00edmu rozvoji. A\u017e v posledn\u00edch n\u011bkolika letech zde do\u0161lo k v\u00fdrazn\u011bj\u0161\u00edmu n\u00e1r\u016fstu t\u00e9to formy podnik\u00e1n\u00ed. Z\u00e1jem o n\u011bj projevuj\u00ed p\u0159edev\u0161\u00edm <strong>za\u010d\u00ednaj\u00edc\u00ed a st\u0159edn\u011b velc\u00ed podnikatel\u00e9,<\/strong> kte\u0159\u00ed v n\u011bm vid\u00ed zp\u016fsob, jak obst\u00e1t v konkuren\u010dn\u00edm prost\u0159ed\u00ed nebo jak rozv\u00edjet <a href=\"https:\/\/orangeacademy.cz\/clanky\/linkedin-co-to-je\/\" rel=\"noopener noreferrer\" target=\"_blank\">sv\u016fj business<\/a> alternativn\u00ed cestou.<\/p>\n<h2>Jak prob\u00edh\u00e1 jeho zah\u00e1jen\u00ed? <\/h2>\n<p>Rozhodnete-li se za\u010d\u00edt podnikat formou franchisingu, budete muset <strong>splnit n\u011bkter\u00e9 podm\u00ednky:<\/strong><\/p>\n<ul>\n<li>m\u00edt dostatek finan\u010dn\u00edch prost\u0159edk\u016f na provoz fran\u0161\u00edzy,<\/li>\n<li>disponovat zku\u0161enostmi z podobn\u00e9ho oboru podnik\u00e1n\u00ed,<\/li>\n<li>odv\u00e1d\u011bt franchisorovi poplatky ve v\u00fd\u0161i 1 % a\u017e 15 % obratu za u\u017e\u00edv\u00e1n\u00ed licence.<\/li>\n<\/ul>\n<p>Prvn\u00edm krokem je pak pod\u00e1n\u00ed elektronick\u00e9ho formul\u00e1\u0159e s \u017e\u00e1dost\u00ed o fran\u0161\u00edzu. Pot\u00e9 dojde k podpisu smlouvy, p\u0159ed\u00e1n\u00ed know-how a za\u0161kolen\u00ed. Od obou stran se n\u00e1sledn\u011b o\u010dek\u00e1v\u00e1 vz\u00e1jemn\u00e1 spolupr\u00e1ce. <\/p>\n<p><strong>Pozn.:<\/strong> Jako franchisant budete <strong>samostatn\u00fdm podnikatelem,<\/strong> kter\u00fd odpov\u00edd\u00e1 za veden\u00ed <a href=\"https:\/\/orangeacademy.cz\/kurzy-ucetnictvi\/rekvalifikacni-kurz-danova-evidence\" rel=\"noopener noreferrer\" target=\"_blank\">da\u0148ov\u00e9 evidence<\/a> (p\u0159\u00edp. \u00fa\u010detnictv\u00ed). <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/08\/franchising_2.jpg\" alt=\"franchising\" width=\"1920\" height=\"1297\" class=\"alignnone size-full wp-image-3049\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/08\/franchising_2.jpg 1920w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/08\/franchising_2-1280x865.jpg 1280w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/08\/franchising_2-980x662.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/08\/franchising_2-480x324.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h2>V\u00fdhody a nev\u00fdhody franchisingu <\/h2>\n<p>Franchising p\u0159in\u00e1\u0161\u00ed <strong>\u0159adu v\u00fdhod,<\/strong> kter\u00e9 ocen\u00edte p\u0159edev\u0161\u00edm pokud s podnik\u00e1n\u00edm <strong>nem\u00e1te \u017e\u00e1dn\u00e9 zku\u0161enosti. <\/strong> Z\u00edsk\u00e1te d\u00edky n\u011bmu:<\/p>\n<ul>\n<li>mo\u017enost vyhnout se zbyte\u010dn\u00fdm za\u010d\u00e1te\u010dnick\u00fdm chyb\u00e1m,<\/li>\n<li>pr\u00e1vo u\u017e\u00edvat ochrannou zn\u00e1mku dan\u00e9 firmy,<\/li>\n<li>lep\u0161\u00ed startovn\u00ed pozici ne\u017e p\u0159i vytv\u00e1\u0159en\u00ed vlastn\u00ed zna\u010dky,<\/li>\n<li>mo\u017enost n\u00e1kup\u016f od dodavatel\u016f za ni\u017e\u0161\u00ed ceny,<\/li>\n<li>\u0159adu \u0161kolen\u00ed a know-how co se v\u00fdrobn\u00edch postup\u016f, ale i <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" rel=\"noopener noreferrer\" target=\"_blank\">marketingov\u00fdch<\/a> strategi\u00ed t\u00fdk\u00e1.<\/li>\n<\/ul>\n<p>V r\u00e1mci tohoto modelu podnik\u00e1n\u00ed v\u0161ak budete muset akceptovat <strong>n\u011bkter\u00e9 nev\u00fdhody:<\/strong><\/p>\n<ul>\n<li>nemo\u017enost uplatn\u011bn\u00ed vlastn\u00edch inovac\u00ed,<\/li>\n<li>\u00fazk\u00e9 propojen\u00ed obou stran, kter\u00e9 m\u016f\u017ee ovliv\u0148ovat va\u0161e hospod\u00e1\u0159sk\u00e9 v\u00fdsledky (resp. ne\u00fasp\u011bch franchisora v\u00e1m m\u016f\u017ee tak\u00e9 u\u0161kodit),<\/li>\n<li>licen\u010dn\u00ed a dal\u0161\u00ed poplatky,<\/li>\n<li>povinn\u00fd odb\u011br smluven\u00e9ho zbo\u017e\u00ed i v situaci, kdy ho nepot\u0159ebujete,<\/li>\n<li>nutnost vytv\u00e1\u0159et zisk, kter\u00fd uspokoj\u00ed ob\u011b strany.<\/li>\n<\/ul>\n<p>Zaj\u00edmaj\u00ed v\u00e1s dal\u0161\u00ed t\u00e9mata z oblasti podnik\u00e1n\u00ed? \u010ct\u011bte <a href=\"https:\/\/orangeacademy.cz\/clanky\/\" rel=\"noopener noreferrer\" target=\"_blank\">blog Orange Academy<\/a> a budete v obraze!<\/p>\n<p><em>Zdroj: altaxo.cz, podnikatel.cz, portal.pohoda.cz, czech-franchise.cz<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 vyu\u017e\u00edvaj\u00ed tzv. franchisingu. P\u0159e\u010dt\u011bte si, co tento pojem znamen\u00e1, jak\u00e9 jsou jeho v\u00fdhody a nev\u00fdhody i v jak\u00fdch oborech ho m\u016f\u017eete uplatnit. Co to je franchising a jak\u00e9 existuj\u00ed typy? Franchising (\u010di fran\u0161\u00edza) je model podnik\u00e1n\u00ed pod ciz\u00ed v\u011bt\u0161inou zavedenou zna\u010dkou. Hod\u00ed se pro mal\u00e9 i st\u0159edn\u00ed podnikatele zab\u00fdvaj\u00edc\u00ed se obchodem (m\u00f3da, kosmetika), [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,20],"tags":[30,33,54,7],"class_list":["post-3045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazeno","category-prace-a-kariera","tag-jak-si-usnadnit-praci","tag-novy-zacatek","tag-podnikani","tag-zivotni-zmena"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Franchising: V\u00edte, co to je a jak\u00fd je jeho v\u00fdznam?<\/title>\n<meta name=\"description\" content=\"Za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 vyu\u017e\u00edvaj\u00ed tzv. franchisingu. 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P\u0159e\u010dt\u011bte si, co tento pojem znamen\u00e1 nebo jak\u00e9 jsou jeho v\u00fdhody a nev\u00fdhody.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-07T05:55:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/08\/franchising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark\u00e9ta Kade\u0159\u00e1bkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark\u00e9ta Kade\u0159\u00e1bkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Franchising: V\u00edte, co to je a jak\u00fd je jeho v\u00fdznam?","description":"Za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 vyu\u017e\u00edvaj\u00ed tzv. franchisingu. 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P\u0159e\u010dt\u011bte si, co tento pojem znamen\u00e1 nebo jak\u00e9 jsou jeho v\u00fdhody a nev\u00fdhody.","og_url":"https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2020-09-07T05:55:11+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/08\/franchising.jpg","type":"image\/jpeg"}],"author":"Mark\u00e9ta Kade\u0159\u00e1bkov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Mark\u00e9ta Kade\u0159\u00e1bkov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/"},"author":{"name":"Mark\u00e9ta Kade\u0159\u00e1bkov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/c89781e6fd070908cfbb615dff8519cb"},"headline":"Franchising: V\u00edte, co to je a jak\u00fd je jeho v\u00fdznam?","datePublished":"2020-09-07T05:55:11+00:00","mainEntityOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/"},"wordCount":578,"commentCount":0,"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/08\/franchising.jpg","keywords":["Jak si usnadnit pr\u00e1ci","Nov\u00fd za\u010d\u00e1tek","Podnik\u00e1n\u00ed","\u017divotn\u00ed zm\u011bna"],"articleSection":["Neza\u0159azeno","Pr\u00e1ce a kari\u00e9ra"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/","url":"https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/","name":"Franchising: V\u00edte, co to je a jak\u00fd je jeho v\u00fdznam?","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/#primaryimage"},"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/franchising-co-to-je\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/08\/franchising.jpg","datePublished":"2020-09-07T05:55:11+00:00","author":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/c89781e6fd070908cfbb615dff8519cb"},"description":"Za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 vyu\u017e\u00edvaj\u00ed tzv. franchisingu. 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