{"id":2331,"date":"2020-05-22T14:49:05","date_gmt":"2020-05-22T12:49:05","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=2331"},"modified":"2020-06-17T16:21:29","modified_gmt":"2020-06-17T14:21:29","slug":"linkedin-co-to-je","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/linkedin-co-to-je\/","title":{"rendered":"LinkedIn: Co to je a jak jej vyu\u017e\u00edt pro sv\u016fj business?"},"content":{"rendered":"<p><strong>M\u00e1te zalo\u017een\u00fd soukrom\u00fd \u010di firemn\u00ed profil na soci\u00e1ln\u00ed s\u00edti LinkedIn? A pou\u017e\u00edv\u00e1te tuto platformu efektivn\u011b jako n\u00e1stroj propagace va\u0161eho byznysu? \u00a0Jestli\u017ee ne, m\u00e1te nejvy\u0161\u0161\u00ed \u010das!<\/strong><\/p>\n<p>Mnoho podnikatel\u016f a lid\u00ed se <a href=\"https:\/\/orangeacademy.cz\/clanky\/zivotopis-v-anglictine-tipy-jak-napsat-cv\/\" target=\"_blank\" rel=\"noopener noreferrer\">zaj\u00edmav\u00fdm profesn\u00edm \u017eivotopisem<\/a> ani netu\u0161\u00ed, jak\u00fd potenci\u00e1l LinkedIn skr\u00fdv\u00e1. Proto v\u00e1m nyn\u00ed vysv\u011btl\u00edm, pro\u010d byste nem\u011bli ot\u00e1let jej za\u010d\u00edt vyu\u017e\u00edvat naplno.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2c9f1b916b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2c9f1b916b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/linkedin-co-to-je\/#LinkedIn_za_socialnimi_sitemi_trochu_pokulhava%E2%80%A6\" >LinkedIn za soci\u00e1ln\u00edmi s\u00edt\u011bmi trochu pokulh\u00e1v\u00e1\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/linkedin-co-to-je\/#No_a_kam_tedy_zaradit_LinkedIn\" >No a kam tedy za\u0159adit LinkedIn?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/linkedin-co-to-je\/#Uz_davno_neplati_ze_jde_o_sit_pro_headhuntery\" >U\u017e d\u00e1vno neplat\u00ed, \u017ee jde o s\u00ed\u0165 pro headhuntery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/linkedin-co-to-je\/#Co_je_LinkedIn_profil_a_jak_jej_vytvorit\" >Co je LinkedIn profil a jak jej vytvo\u0159it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/linkedin-co-to-je\/#Promyslete_si_jake_publikum_chcete_oslovit\" >Promyslete si, jak\u00e9 publikum chcete oslovit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/linkedin-co-to-je\/#A_co_je_dobre_na_LinkedIn_delat_po_registraci\" >A co je dobr\u00e9 na LinkedIn d\u011blat po registraci?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"LinkedIn_za_socialnimi_sitemi_trochu_pokulhava%E2%80%A6\"><\/span>LinkedIn za soci\u00e1ln\u00edmi s\u00edt\u011bmi trochu pokulh\u00e1v\u00e1\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kdo by neznal Facebook a Twitter. Jedn\u00e1 se asi o nejzn\u00e1m\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b. V\u00a0t\u011bsn\u00e9m z\u00e1v\u011bsu je za nimi st\u00e1le obl\u00edben\u011bj\u0161\u00ed <a href=\"https:\/\/www.instagram.com\/orange_academy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>. Na Facebooku sledujeme na\u0161e zn\u00e1m\u00e9, b\u00fdval\u00e9 spolu\u017e\u00e1ky, anebo si p\u0159es Messenger p\u00ed\u0161eme s\u00a0rodinou a nejbli\u017e\u0161\u00edmi p\u0159\u00e1teli. Pos\u00edl\u00e1me si informace, domlouv\u00e1me si sch\u016fzky a postujeme nejnov\u011bj\u0161\u00ed fotografie. Na Twitteru sledujeme d\u011bn\u00ed a aktu\u00e1ln\u00ed zpr\u00e1vy z\u00a0cel\u00e9ho sv\u011bta, stejn\u011b tak zde hlt\u00e1me spole\u010densk\u00e9 drby. Instagram je skv\u011blou mo\u017enost\u00ed, jak na\u010derpat inspiraci, motivaci, a tak trochu z\u00e1vid\u011bt lidem na dokonal\u00fdch fotografi\u00edch s\u00a0filtry.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"No_a_kam_tedy_zaradit_LinkedIn\"><\/span>No a kam tedy za\u0159adit LinkedIn?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Spousta lid\u00ed ani netu\u0161\u00ed, co od takov\u00e9 platformy v\u016fbec \u010dekat. Mnoz\u00ed ji pova\u017euj\u00ed za nudnou a p\u0159\u00edli\u0161 form\u00e1ln\u00ed. M\u00e1 na n\u011bj tedy smysl chodit, kdy\u017e zrovna nehled\u00e1me nov\u00e9 zam\u011bstnance nebo dal\u0161\u00ed <strong>uplatn\u011bn\u00ed ve sv\u00e9 profesi<\/strong>?<\/p>\n<p>Ano, m\u00e1 v ka\u017ed\u00e9m p\u0159\u00edpad\u011b. Je to ide\u00e1ln\u00ed m\u00edsto, kde se m\u016f\u017eete prosadit jako zna\u010dka a dok\u00e1zat v\u0161em, \u017ee jste kapacitou ve sv\u00e9m oboru. Skute\u010dn\u011b cel\u00e9mu sv\u011btu? Ano, a to bez p\u0159eh\u00e1n\u011bn\u00ed! LinkedIn je <strong>nejpou\u017e\u00edvan\u011bj\u0161\u00ed pracovn\u00ed soci\u00e1ln\u00ed s\u00edt\u00ed na cel\u00e9m sv\u011bt\u011b<\/strong>. Aktu\u00e1ln\u011b je na n\u00ed zaregistrov\u00e1no v\u00edce ne\u017e 590 milion\u016f u\u017eivatel\u016f, p\u0159i\u010dem\u017e z toho v \u010cesk\u00e9 republice je 1,2 milionu aktivn\u00edch registrovan\u00fdch.<\/p>\n<blockquote><p><em>V\u011bd\u011bli jste, \u017ee ka\u017edou vte\u0159inu prob\u011bhnou na LinkedIn dal\u0161\u00ed dv\u011b registrace?<\/em><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"4 tipy, jak v\u00e1m online marketing nastartuje podnik\u00e1n\u00ed v dob\u011b koronaviru! | Orange Academy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/dr9HzICxzHA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uz_davno_neplati_ze_jde_o_sit_pro_headhuntery\"><\/span>U\u017e d\u00e1vno neplat\u00ed, \u017ee jde o s\u00ed\u0165 pro headhuntery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Na LinkedIn m\u016f\u017eete snadno nav\u00e1zat kontakt s ostatn\u00edmi u\u017eivateli a sd\u00edlet s nimi <strong>odborn\u00e9 \u010dl\u00e1nky z oblasti sv\u00e9 profese<\/strong>. U\u017e d\u00e1vno neplat\u00ed, \u017ee je to vytvo\u0159en\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 jenom pro headhuntery, kte\u0159\u00ed zde lov\u00ed mal\u00e9 i velk\u00e9 ryby do r\u016fzn\u00fdch rybn\u00ed\u010dk\u016f byznysu. Z pohledu <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">online marketingu<\/a> k tomu LinkedIn p\u0159\u00edmo vyb\u00edz\u00ed, ale tato platforma nab\u00edz\u00ed mnohem v\u011bt\u0161\u00ed mo\u017enosti.<\/p>\n<p>P\u0159edstavte si atraktivn\u00ed, p\u0159itom pravideln\u011b aktualizovan\u00fd a vskutku zaj\u00edmav\u00fd obsah, kter\u00fd lze generovat na va\u0161em profilu. D\u00edky tomu m\u016f\u017eete skv\u011ble nav\u00e1zat kontakty i pro B2B byznys.<\/p>\n<blockquote><p><em>78 % firem m\u00e1 LinkedIn za\u0159azen\u00fd do sv\u00fdch B2B strategi\u00ed.<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_LinkedIn_profil_a_jak_jej_vytvorit\"><\/span>Co je LinkedIn profil a jak jej vytvo\u0159it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Co zcela jist\u011b upout\u00e1 va\u0161e potencion\u00e1ln\u00ed sledovatele, tak je <strong>origin\u00e1ln\u00ed designov\u00e9 logo<\/strong>, kter\u00e9 perfektn\u011b poslou\u017e\u00ed jako profilovka. Na background fotografii pou\u017eijte n\u011bkolik obr\u00e1zk\u016f t\u0159eba ve form\u011b kol\u00e1\u017ee. M\u016f\u017ee se jednat o spole\u010dn\u00e9 foto zam\u011bstnanc\u016f, t\u00fdmu, z\u00e1ti\u0161\u00ed pracovi\u0161t\u011b, anebo o um\u011bleck\u00e9 zachycen\u00ed filozofie va\u0161\u00ed spole\u010dnosti.<\/p>\n<p>Do popisku napi\u0161te jasn\u011b a srozumiteln\u011b, co v\u0161echno um\u00edte, jak\u00e9 jsou va\u0161e dosavadn\u00ed \u00fasp\u011bchy, a \u010d\u00edm m\u016f\u017eete pomoci sv\u00fdm nov\u00fdm potencion\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm. Bu\u010fte v\u0161ak stru\u010dn\u00ed, dlouh\u00fd text \u010d\u00edst nikdo nebude.<\/p>\n<p>Ide\u00e1ln\u00ed je, kdy\u017e po\u017e\u00e1d\u00e1te sv\u00e9 minul\u00e9 \u010di st\u00e1vaj\u00edc\u00ed klienty o pomoc, tedy o <strong>naps\u00e1n\u00ed reference<\/strong>, p\u0159\u00edpadn\u011b o potvrzen\u00ed va\u0161ich dovednost\u00ed. Ty si pak m\u016f\u017eete p\u0159idat na sv\u016fj profil. Takov\u00e1 zp\u011btn\u00e1 vazba m\u00e1 na va\u0161e sledovatele \u00fa\u017easn\u00fd vliv a va\u0161e zna\u010dka stoupne na d\u016fv\u011bryhodnosti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2344\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/05\/linkedin-1007071_1920-930x294.jpg\" alt=\"LinkedIn Co to je a jak jej vyuz\u030ci\u0301t pro svu\u030aj business\" width=\"930\" height=\"294\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promyslete_si_jake_publikum_chcete_oslovit\"><\/span>Promyslete si, jak\u00e9 publikum chcete oslovit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Je dobr\u00e9 si promyslet u\u017e dop\u0159edu, jak\u00e9 publikum (c\u00edlovou skupinu) chcete v\u016fbec na soci\u00e1ln\u00ed s\u00edti LinkedIn oslovit. M\u00ed\u0159\u00edte pouze na \u010desk\u00fd trh? Nebo chcete expandovat do zahrani\u010d\u00ed? Pou\u017e\u00edvejte v\u00fdhradn\u011b \u010desk\u00fd jazyk v\u00a0p\u0159\u00edpad\u011b, \u017ee se spokoj\u00edte s\u00a0m\u00edstn\u00edm rybn\u00ed\u010dkem. Tou\u017e\u00edte-li b\u00fdt zn\u00e1m\u00ed celosv\u011btov\u011b, va\u0161\u00edm univerz\u00e1ln\u00edm jazykem by m\u011bla b\u00fdt <a href=\"https:\/\/orangeacademy.cz\/clanky\/anglictina-nebo-nemcina-k-uceni-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">angli\u010dtina<\/a>, p\u0159\u00edpadn\u011b n\u011bm\u010dina.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_co_je_dobre_na_LinkedIn_delat_po_registraci\"><\/span>A co je dobr\u00e9 na LinkedIn d\u011blat po registraci?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Z\u00e1le\u017e\u00ed na va\u0161em z\u00e1m\u011bru a o\u010dek\u00e1v\u00e1n\u00ed.<\/strong> M\u016f\u017eete se p\u0159ipojit k\u00a0relevantn\u00edm skupin\u00e1m z\u00a0va\u0161eho oboru podnik\u00e1n\u00ed, zapojit se do diskuz\u00ed a uk\u00e1zat ostatn\u00edm, \u017ee jste odborn\u00edkem v\u00a0dan\u00e9 oblasti. Ano, takto se buduje zna\u010dka (brand).<\/li>\n<li><strong>\u0158ekn\u011bte si, koho chcete oslovit<\/strong>, co zaj\u00edm\u00e1 va\u0161i c\u00edlovou skupinu a s\u00a0\u010d\u00edm byste jim mohli pomoci.<\/li>\n<li><strong>Hled\u00e1te n\u011bkoho nov\u00e9ho do sv\u00e9ho t\u00fdmu?<\/strong> Vytvo\u0159te si z\u00e1lo\u017eku \u201eKari\u00e9ra,\u201c a vkl\u00e1dejte do n\u00ed aktu\u00e1ln\u011b voln\u00e9 pozice. N\u00e1bor nov\u00fdch zam\u011bstnanc\u016f tak bude mnohem jednodu\u0161\u0161\u00ed.<\/li>\n<li><strong>Myslete i na SEO.<\/strong> Aby v\u00e1s ostatn\u00ed snadno na\u0161li a byli jste dob\u0159e vyhledateln\u00ed, nezapome\u0148te vyplnit sekci \u201eSpeci\u00e1ln\u00ed informace.\u201c Myslete p\u0159itom na vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova (keywords).<\/li>\n<li><strong>No, a nakonec m\u016f\u017eete za\u010d\u00edt pravideln\u011b zapl\u0148ovat v\u00e1\u0161 profil kvalitn\u00edm obsahem.<\/strong> Pro tento \u00fa\u010del je dobr\u00e9 si p\u0159edem zpracovat chytrou a \u00fa\u010dinnou taktiku. Na LinkedIn se toti\u017e nepohybuj\u00ed lid\u00e9, kte\u0159\u00ed sko\u010d\u00ed na ka\u017edou n\u00e1vnadu, ale sdru\u017euj\u00ed se zde tak\u00e9 vysoc\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/business-english\/\" target=\"_blank\" rel=\"noopener noreferrer\">byznysmeni<\/a>, mana\u017ee\u0159i a profesion\u00e1lov\u00e9 z\u00a0nejr\u016fzn\u011bj\u0161\u00edch sf\u00e9r.<\/li>\n<li><strong>\u010cas uve\u0159ejn\u011bn\u00ed p\u0159\u00edsp\u011bvk\u016f je tak\u00e9 d\u016fle\u017eit\u00fd.<\/strong> Stejn\u011b tak jako na jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch. Ti, kte\u0159\u00ed maj\u00ed dob\u0159e nastudovan\u00fd algoritmus LinkedIn, doporu\u010duj\u00ed publikovat v\u00a0\u00fater\u00fd, st\u0159edu a \u010dtvrtek. A v\u00a0jak\u00e9m \u010dase? Ide\u00e1ln\u00ed doba je pr\u00fd brzy r\u00e1no mezi \u0161estou a\u017e osmou hodinou, kolem poledne a po \u0161est\u00e9 hodin\u011b ve\u010dern\u00ed.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1te zalo\u017een\u00fd soukrom\u00fd \u010di firemn\u00ed profil na soci\u00e1ln\u00ed s\u00edti LinkedIn? A pou\u017e\u00edv\u00e1te tuto platformu efektivn\u011b jako n\u00e1stroj propagace va\u0161eho byznysu? \u00a0Jestli\u017ee ne, m\u00e1te nejvy\u0161\u0161\u00ed \u010das! Mnoho podnikatel\u016f a lid\u00ed se zaj\u00edmav\u00fdm profesn\u00edm \u017eivotopisem ani netu\u0161\u00ed, jak\u00fd potenci\u00e1l LinkedIn skr\u00fdv\u00e1. Proto v\u00e1m nyn\u00ed vysv\u011btl\u00edm, pro\u010d byste nem\u011bli ot\u00e1let jej za\u010d\u00edt vyu\u017e\u00edvat naplno. LinkedIn za soci\u00e1ln\u00edmi s\u00edt\u011bmi [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,20],"tags":[35,65,54,31],"class_list":["post-2331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-prace-a-kariera","tag-kariera","tag-marketing","tag-podnikani","tag-tipy-na-aplikace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn: Co to je a jak jej vyu\u017e\u00edt pro sv\u016fj business?<\/title>\n<meta name=\"description\" content=\"M\u00e1te zalo\u017een\u00fd profil na soci\u00e1ln\u00ed s\u00edti LinkedIn? A pou\u017e\u00edv\u00e1te tuto platformu efektivn\u011b jako n\u00e1stroj propagace va\u0161eho byznysu? Jestli\u017ee ne, m\u00e1te nejvy\u0161\u0161\u00ed \u010das!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/linkedin-co-to-je\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn: Co to je a jak jej vyu\u017e\u00edt pro sv\u016fj business?\" \/>\n<meta property=\"og:description\" content=\"M\u00e1te zalo\u017een\u00fd profil na soci\u00e1ln\u00ed s\u00edti LinkedIn? A pou\u017e\u00edv\u00e1te tuto platformu efektivn\u011b jako n\u00e1stroj propagace va\u0161eho byznysu? 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