{"id":2212,"date":"2020-04-20T09:22:53","date_gmt":"2020-04-20T07:22:53","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=2212"},"modified":"2020-06-17T16:16:00","modified_gmt":"2020-06-17T14:16:00","slug":"facebook-marketing","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/","title":{"rendered":"Facebook marketing: 10 m\u00fdt\u016f, kter\u00fdmi se nenechte odradit!"},"content":{"rendered":"<p><strong>V dne\u0161n\u00ed dob\u011b je podnik\u00e1n\u00ed v online sv\u011bt\u011b velkou v\u00fdhodou. Ti chyt\u0159ej\u0161\u00ed a zku\u0161en\u011bj\u0161\u00ed v\u00ed, \u017ee se investovat \u010das do soci\u00e1ln\u00edch s\u00edt\u00ed rozhodn\u011b vyplat\u00ed.<\/strong> Nenechte se tedy odradit a p\u0159e\u010dt\u011bte si 10 m\u00fdt\u016f, kter\u00e9 myln\u011b koluj\u00ed na internetu. Zjist\u011bte, co je to Facebook marketing, a z\u00edskejte nef\u00e9r v\u00fdhodu v\u00a0konkuren\u010dn\u00edm boji!<\/p>\n<p>Nej\u010dast\u011bji se firmy dohaduj\u00ed o tom, <strong>kolik by m\u011bly m\u00edt fanou\u0161k\u016f<\/strong>, jak\u00e9 je ide\u00e1ln\u00ed mno\u017estv\u00ed lajk\u016f u p\u0159\u00edsp\u011bvk\u016f a o prosp\u011b\u0161nosti jejich sd\u00edlen\u00ed. Nyn\u00ed v\u00e1m vyvr\u00e1t\u00edm n\u011bkolik omyl\u016f \u010di polopravd. Zjist\u00edte, \u017ee soci\u00e1ln\u00ed s\u00edt\u011b nejsou skv\u011blou platformou jen pro mlad\u00e9, ale daj\u00ed se efektivn\u011b vyu\u017e\u00edt i pro v\u00e1\u0161 byznys.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2a131528d7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2a131528d7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/#Mytus_1_Sbirani_co_nejvetsiho_poctu_fanousku\" >M\u00fdtus 1 Sb\u00edr\u00e1n\u00ed co nejv\u011bt\u0161\u00edho po\u010dtu fanou\u0161k\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/#Mytus_2_Fanousci_nekomentuji_a_nelajkuji\" >M\u00fdtus 2 Fanou\u0161ci nekomentuj\u00ed a nelajkuj\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/#Mytus_3_Facebook_je_jen_o_zabave\" >M\u00fdtus 3\u00a0Facebook je jen o z\u00e1bav\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/#Mytus_4_Prispivat_musite_na_zed_kazdy_den\" >M\u00fdtus 4 P\u0159isp\u00edvat mus\u00edte na ze\u010f ka\u017ed\u00fd den<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/#Mytus_5_S_nudnym_produktem_na_Facebooku_neuspejete\" >M\u00fdtus 5\u00a0S nudn\u00fdm produktem na Facebooku neusp\u011bjete<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/#Mytus_6_Za_reklamu_na_Facebooku_zaplatite_desitky_tisic_korun\" >M\u00fdtus 6 Za reklamu na Facebooku zaplat\u00edte des\u00edtky tis\u00edc korun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/#Mytus_7_Socialni_site_jsou_jen_pro_velke_podnikatele\" >M\u00fdtus 7 Soci\u00e1ln\u00ed s\u00edt\u011b jsou jen pro velk\u00e9 podnikatele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/#Mytus_8_Na_spravu_socialnich_siti_musite_najmout_profesionala\" >M\u00fdtus 8 Na spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed mus\u00edte najmout profesion\u00e1la<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/#Mytus_9_Marketing_na_Facebooku_nema_smysl\" >M\u00fdtus 9 Marketing na Facebooku nem\u00e1 smysl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/#Mytus_10_Idealni_cas_pro_sdileni_prispevku\" >M\u00fdtus 10 Ide\u00e1ln\u00ed \u010das pro sd\u00edlen\u00ed p\u0159\u00edsp\u011bvk\u016f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mytus_1_Sbirani_co_nejvetsiho_poctu_fanousku\"><\/span>M\u00fdtus 1 Sb\u00edr\u00e1n\u00ed co nejv\u011bt\u0161\u00edho po\u010dtu fanou\u0161k\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nem\u011b\u0159te relevanci va\u0161\u00ed str\u00e1nky \u010di skupiny jen podle fanou\u0161k\u016f, kte\u0159\u00ed v\u00e1s sleduj\u00ed. M\u00e1te jich pouh\u00fdch 500 nebo naopak tis\u00edce? Nic to neznamen\u00e1. Alespo\u0148 ne to, co byste p\u0159edpokl\u00e1dali. Hodn\u011b lid\u00ed se myln\u011b domn\u00edv\u00e1, \u017ee \u010d\u00edm v\u00edce sleduj\u00edc\u00edch maj\u00ed, t\u00edm v\u00edce pen\u011bz ve sv\u00e9m byznysu vyd\u011blaj\u00ed. Ale tak to b\u00fdt v\u017edy nemus\u00ed.<\/p>\n<p>Ano, zpo\u010d\u00e1tku byl po\u010det fanou\u0161k\u016f indikac\u00ed toho, jak je dan\u00e1 str\u00e1nka obl\u00edben\u00e1 a zaj\u00edmav\u00e1. Nicm\u00e9n\u011b to u\u017e je historie. Za posledn\u00ed roky existence platformy Facebook v\u00fdrazn\u011b <strong>klesl organick\u00fd dosah p\u0159\u00edsp\u011bvk\u016f<\/strong>. Proto ji\u017e nem\u00e1 smysl honit se za neust\u00e1l\u00fdm nab\u00edr\u00e1n\u00edm nov\u00fdch sleduj\u00edc\u00edch. Facebook marketing je p\u0159edev\u0161\u00edm o placen\u00e9 form\u011b reklamy.<\/p>\n<p><iframe loading=\"lazy\" title=\"Facebook marketing: 10 m\u00fdt\u016f, kter\u00fdmi se nenechte odradit! | Orange Academy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/rwDzs4H2MSw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>V\u00a0sou\u010dasnosti je po\u010det fanou\u0161k\u016f str\u00e1nky sp\u00ed\u0161e ukazatelem d\u016fv\u011bryhodnosti. Lid\u00e9 podle toho vyhodnocuj\u00ed, zda je str\u00e1nka spolehliv\u00e1 a zda na n\u00ed mohou sledovat zaj\u00edmav\u00fd obsah s\u00a0relevantn\u00edmi informacemi.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mytus_2_Fanousci_nekomentuji_a_nelajkuji\"><\/span>M\u00fdtus 2 Fanou\u0161ci nekomentuj\u00ed a nelajkuj\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0158e\u0161\u00edte pravideln\u00fd obsah str\u00e1nky, d\u00e1v\u00e1te na ze\u010f origin\u00e1ln\u00ed statusy, zaj\u00edmav\u00fd obsah, fotografie, odkazy na \u010dl\u00e1nky a video. <strong>Odezva je v\u0161ak prakticky nulov\u00e1.<\/strong> Str\u00e1nka je z\u00a0pohledu fanou\u0161k\u016f sp\u00ed\u0161e mrtv\u00e1, a tedy v\u00e1m k\u00a0ni\u010demu nen\u00ed. M\u016f\u017ee to b\u00fdt t\u00edm, \u017ee m\u00e1te posb\u00edran\u00e9 sleduj\u00edc\u00ed po r\u016fznu, kte\u0159\u00ed se ani nezaj\u00edmaj\u00ed o va\u0161e slu\u017eby \u010di produkty.<\/p>\n<p>Druhou mo\u017enost\u00ed je, \u017ee z\u00e1jem maj\u00ed, akor\u00e1t nemaj\u00ed pot\u0159ebu d\u00e1vat lajky a koment\u00e1\u0159e. Sledujte tedy jin\u00e9 metriky (nap\u0159. kolik u\u017eivatel\u016f p\u0159ich\u00e1z\u00ed z\u00a0<a href=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebooku<\/a> na v\u00e1\u0161 web, co tam d\u011blaj\u00ed a jestli u v\u00e1s provedou n\u011bjakou interakci \u2013 nakoup\u00ed, p\u0159ihl\u00e1s\u00ed se k\u00a0odb\u011bru newsletteru, p\u0159e\u010dtou si \u010dl\u00e1nky na firemn\u00edm blogu apod.).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mytus_3_Facebook_je_jen_o_zabave\"><\/span>M\u00fdtus 3\u00a0Facebook je jen o z\u00e1bav\u011b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To, \u017ee se pohybujete na soci\u00e1ln\u00ed s\u00edti, neznamen\u00e1, \u017ee se sem lid\u00e9 chod\u00ed jenom bavit. Naopak, mnoho u\u017eivatel\u016f hled\u00e1 na Facebooku zaj\u00edmav\u00e9 informace, novinky a tipy. Ne ka\u017ed\u00fd obor \u010di slu\u017eba je typov\u011b z\u00e1bavn\u00e1 a d\u00e1 se na n\u00ed <strong>stav\u011bt vtipn\u00fd obsah<\/strong>. N\u011bkter\u00e9 str\u00e1nky \u010di skupiny jsou v\u00e1\u017en\u011bj\u0161\u00edho charakteru a p\u0159\u00edsp\u011bvky tomu mus\u00ed b\u00fdt p\u0159izp\u016fsobeny.<\/p>\n<p>Specifick\u00e1 c\u00edlov\u00e1 skupina si p\u0159ijde na sv\u00e9, jen ji objevit! Tady je ale zapot\u0159eb\u00ed trocha <a href=\"https:\/\/orangeacademy.cz\/clanky\/co-je-to-marketingovy-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketingov\u00e9ho p\u0159em\u00fd\u0161len\u00ed<\/a> a trp\u011blivosti. Zkou\u0161ejte rozd\u00edln\u00e9 reklamy a zac\u00edlen\u00ed s\u00a0pomoc\u00ed \u201eSpr\u00e1vce reklam.\u201c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2221\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-2-930x618.jpg\" alt=\"Facebook marketing: 10 m\u00fdt\u016f, kter\u00fdmi se nenechte odradit!\" width=\"930\" height=\"618\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-2-930x618.jpg 930w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-2-460x306.jpg 460w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-2-306x203.jpg 306w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-2-768x510.jpg 768w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-2-480x319.jpg 480w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-2.jpg 960w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mytus_4_Prispivat_musite_na_zed_kazdy_den\"><\/span>M\u00fdtus 4 P\u0159isp\u00edvat mus\u00edte na ze\u010f ka\u017ed\u00fd den<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vyvr\u00e1cen\u00ed tohoto m\u00fdtu je slo\u017eit\u011bj\u0161\u00ed. Aby str\u00e1nka dob\u0159e fungovala, mus\u00ed b\u00fdt aktivn\u00ed. Ot\u00e1zkou je, jak \u010dasto. Pravidelnost publikace je ovlivn\u011bna va\u0161\u00edm zam\u011b\u0159en\u00edm <a href=\"https:\/\/orangeacademy.cz\/clanky\/knihy-o-podnikani\/\" target=\"_blank\" rel=\"noopener noreferrer\">podnik\u00e1n\u00ed<\/a>. Nap\u0159. zpravodajsk\u00e9 a vzd\u011bl\u00e1vac\u00ed kan\u00e1ly, stejn\u011b jako str\u00e1nky dob\u0159e zn\u00e1m\u00fdch zna\u010dek, mohou publikovat i n\u011bkolikr\u00e1t denn\u011b a je to v po\u0159\u00e1dku.<\/p>\n<blockquote><p>Nicm\u00e9n\u011b pokud nem\u00e1te tolik vhodn\u00e9ho obsahu ke sd\u00edlen\u00ed, <strong>sta\u010d\u00ed publikovat va\u0161e p\u0159\u00edsp\u011bvky 2-3 t\u00fddn\u011b<\/strong>. Lep\u0161\u00ed m\u00e9n\u011b \u010dasto, ne\u017e zahlcovat publikum nudn\u00fdm obt\u011b\u017euj\u00edc\u00edm obsahem.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Mytus_5_S_nudnym_produktem_na_Facebooku_neuspejete\"><\/span>M\u00fdtus 5\u00a0S nudn\u00fdm produktem na Facebooku neusp\u011bjete<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Je jasn\u00e9, \u017ee pokud neprod\u00e1v\u00e1te m\u00f3du, obl\u00edben\u00e9 kosmetick\u00e9 produkty nebo nevlastn\u00edte restauraci s\u00a0lahodn\u00fdmi pokrmy, tak m\u00e1te o tematick\u00e9 fotografie z\u00a0oboru nouzi. Neznamen\u00e1 to v\u0161ak, \u017ee na soci\u00e1ln\u00edch s\u00edt\u00edch usp\u011bjete jen s\u00a0atraktivn\u00edm obsahem.<\/p>\n<p>Asi v\u00e1s to p\u0159ekvap\u00ed, ale zaj\u00edmav\u00fd marketing na Facebooku se d\u00e1 d\u011blat t\u0159eba i na kompost\u00e9ry nebo truhl\u00e1rnu. Uv\u011bdomte si, \u017ee pokud se v\u00e1m poda\u0159ilo naj\u00edt z\u00e1kazn\u00edky v\u00a0re\u00e1ln\u00e9m \u017eivot\u011b, sv\u00e9 <strong>publikum najdete kdekoliv<\/strong>. V\u00fdhoda reklamy na Facebooku je, \u017ee ji m\u016f\u017eete zac\u00edlit, tak jak pot\u0159ebujete.<\/p>\n<p><iframe loading=\"lazy\" title=\"Jak na marketing pro obchodn\u00edky? | Tajemstv\u00ed \u00fasp\u011b\u0161n\u00e9ho byznysu... | Orange Academy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/N0iqup2PGAg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mytus_6_Za_reklamu_na_Facebooku_zaplatite_desitky_tisic_korun\"><\/span>M\u00fdtus 6 Za reklamu na Facebooku zaplat\u00edte des\u00edtky tis\u00edc korun<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nen\u00ed pravda, \u017ee mus\u00edte na Facebooku m\u011bs\u00ed\u010dn\u011b <a href=\"https:\/\/orangeacademy.cz\/clanky\/marketing-pro-obchodniky\/\" target=\"_blank\" rel=\"noopener noreferrer\">investovat<\/a> v\u00a0\u0159\u00e1du n\u011bkolika des\u00edtek tis\u00edc korun. V\u00a0dne\u0161n\u00ed dob\u011b m\u00e1 tato platforma tu v\u00fdhodu, \u017ee je st\u00e1le jednou z\u00a0t\u011bch nejlevn\u011bj\u0161\u00edch, co se n\u00e1klad\u016f na reklamu t\u00fdk\u00e1. Prosadit se zde m\u016f\u017eete i se skromn\u011bj\u0161\u00edm rozpo\u010dtem o p\u00e1r stokorun\u00e1ch. D\u00edky tomu m\u016f\u017eete zas\u00e1hnout des\u00edtky tis\u00edc lid\u00ed. Jestli\u017ee v\u00e1\u0161 reklamn\u00ed p\u0159\u00edsp\u011bvek propoj\u00edte se zaj\u00edmav\u00fdm obsahem, <strong>organicky zas\u00e1hnete a\u017e milion u\u017eivatel\u016f<\/strong>. A to zn\u00ed skv\u011ble, \u017ee?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mytus_7_Socialni_site_jsou_jen_pro_velke_podnikatele\"><\/span>M\u00fdtus 7 Soci\u00e1ln\u00ed s\u00edt\u011b jsou jen pro velk\u00e9 podnikatele<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ani to nen\u00ed pravda. V\u016fbec nemus\u00edte podnikat po cel\u00e9 \u010cesk\u00e9 republice. Sta\u010d\u00ed m\u00edt z\u00e1kazn\u00edky z\u00a0jednoho men\u0161\u00edho m\u011bsta. Vezm\u011bte si nap\u0159. n\u011bkter\u00e9 men\u0161\u00ed restaurace a kav\u00e1rny. Facebook se m\u016f\u017ee st\u00e1t perfektn\u00edm <a href=\"https:\/\/orangeacademy.cz\/clanky\/komunikacni-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">komunika\u010dn\u00edm kan\u00e1lem<\/a>, kter\u00fd propoj\u00ed podnik se sv\u00fdmi z\u00e1kazn\u00edky. Ty mohou sledovat aktu\u00e1ln\u00ed obsah, novinky v\u00a0sortimentu nebo se dozv\u011bd\u011bt zm\u011bny otev\u00edrac\u00ed doby. Za p\u00e1r korun hodn\u011b muziky.<\/p>\n<p><strong>Tip!<\/strong> A jak na Facebook marketing v\u00a0tomto p\u0159\u00edpad\u011b? Vyzkou\u0161ejte <strong>reklamn\u00ed form\u00e1t<\/strong> zalo\u017een\u00fd na tzv. <em>geolokaci<\/em> \u2013 oslov\u00edte tak jen ty, kte\u0159\u00ed se nach\u00e1zej\u00ed v\u00a0bl\u00edzkosti va\u0161eho podniku \u010di firmy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mytus_8_Na_spravu_socialnich_siti_musite_najmout_profesionala\"><\/span>M\u00fdtus 8 Na spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed mus\u00edte najmout profesion\u00e1la<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tady to m\u016f\u017ee a nemus\u00ed b\u00fdt pravda. Z\u00e1le\u017e\u00ed, jak\u00e9 m\u00e1te c\u00edle a ambice. Druhou str\u00e1nkou v\u011bci je to, kolik \u010dasu jste ochotni p\u00e9\u010di o firemn\u00ed Facebook ob\u011btovat. Na z\u00e1kladn\u00ed v\u011bci, ob\u010dasn\u00e9 p\u0159\u00edsp\u011bvky a informa\u010dn\u00ed sd\u011blen\u00ed si vysta\u010d\u00edte sami. Jestli\u017ee se do toho chcete v\u00edce pono\u0159it a <strong>p\u0159id\u00e1vat pravideln\u011b kvalitn\u00ed obsah<\/strong>, n\u011bkoho si najm\u011bte.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2229\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-3-930x618.jpg\" alt=\"Facebook marketing\" width=\"930\" height=\"618\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-3-930x618.jpg 930w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-3-460x306.jpg 460w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-3-306x203.jpg 306w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-3-768x510.jpg 768w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-3-480x319.jpg 480w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-3.jpg 960w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mytus_9_Marketing_na_Facebooku_nema_smysl\"><\/span>M\u00fdtus 9 Marketing na Facebooku nem\u00e1 smysl<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dost \u010dasto je sly\u0161et argument, \u017ee marketing na Facebooku nefunguje a t\u00edm p\u00e1dem nem\u00e1 smysl do n\u011bj <strong>investovat pen\u00edze<\/strong>. Nicm\u00e9n\u011b ji\u017e d\u00e1vno neplat\u00ed, \u017ee se na soci\u00e1ln\u00ed s\u00edt\u011b chod\u00ed bavit jenom d\u011bti. V\u0161e se d\u00e1 ov\u011b\u0159it, proto v\u00edme, \u017ee nejpo\u010detn\u011bj\u0161\u00ed v\u011bkovou skupinou u n\u00e1s v\u00a0\u010cR jsou lid\u00e9 mezi 25 a\u017e 34 lety. Postupem \u010dasu ti n\u00e1ctilet\u00ed u\u017eivatel\u00e9, kte\u0159\u00ed objevili sv\u011bt internetu, zest\u00e1rli a nyn\u00ed se \u0159ad\u00ed k\u00a0t\u0159ic\u00e1tn\u00edk\u016fm a \u010dty\u0159ic\u00e1tn\u00edk\u016fm.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mytus_10_Idealni_cas_pro_sdileni_prispevku\"><\/span>M\u00fdtus 10 Ide\u00e1ln\u00ed \u010das pro sd\u00edlen\u00ed p\u0159\u00edsp\u011bvk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P\u0159i tvo\u0159en\u00ed nov\u00fdch p\u0159\u00edsp\u011bvk\u016f si dob\u0159e <strong>napl\u00e1nujte \u010das publikace<\/strong>. Kdy\u017e vyd\u00e1te obsah ve spr\u00e1vnou dobu, uvid\u00ed ho organicky v\u011bt\u0161\u00ed po\u010det lid\u00ed. Sly\u0161ela jsem mnoho tvrzen\u00ed, nap\u0159. \u017ee nejlep\u0161\u00ed doba je kolem 7-8 hodiny rann\u00ed a ve\u010der mezi 20-21 hodinou. Jin\u00ed tvrd\u00ed, \u017ee je to sp\u00ed\u0161e kolem 9-10 dopoledne a mezi 16-17 hodinou odpoledne, kdy se lid\u00e9 vrac\u00ed z\u00a0<a href=\"https:\/\/orangeacademy.cz\/clanky\/prace-jako-osvc-vyhody-a-nevyhody\/\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u00e1ce<\/a>.<\/p>\n<blockquote><p>Nejlep\u0161\u00ed zp\u016fsob jak to zjistit, je pod\u00edvat se do <strong>Facebook Audience Insights<\/strong>. Tam kr\u00e1sn\u011b uvid\u00edte, v\u00a0jakou dobu jsou u\u017eivatel\u00e9 nejaktivn\u011bj\u0161\u00ed.<\/p><\/blockquote>\n<p><strong>Tip!<\/strong> Pozor na spr\u00e1vn\u00e9 zobrazen\u00ed \u010dasu, tedy na dob\u0159e zadanou lokalitu.<\/p>\n<p>Chcete v\u00edce proniknout do digit\u00e1ln\u00edho sv\u011bta, pochopit, jak funguj\u00ed soci\u00e1ln\u00ed s\u00edt\u011b a vytv\u00e1\u0159et reklamn\u00ed p\u0159\u00edsp\u011bvky, je\u017e v\u00e1m p\u0159inesou konverze? P\u0159ihlaste se na Facebook marketing kurz pod n\u00e1zvem \u201e<a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Online marketing<\/a>\u201c od spole\u010dnosti Orange Academy s.r.o.<\/p>\n<p>Pro aktu\u00e1ln\u00ed videa z oblasti pr\u00e1ce, personalistiky a online marketingu\u00a0<a href=\"https:\/\/bit.ly\/2OuKY7O\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">odeb\u00edrejte<\/a> kan\u00e1l Orange Academy.\u00a0Vyplat\u00ed se to!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00ed dob\u011b je podnik\u00e1n\u00ed v online sv\u011bt\u011b velkou v\u00fdhodou. Ti chyt\u0159ej\u0161\u00ed a zku\u0161en\u011bj\u0161\u00ed v\u00ed, \u017ee se investovat \u010das do soci\u00e1ln\u00edch s\u00edt\u00ed rozhodn\u011b vyplat\u00ed. Nenechte se tedy odradit a p\u0159e\u010dt\u011bte si 10 m\u00fdt\u016f, kter\u00e9 myln\u011b koluj\u00ed na internetu. Zjist\u011bte, co je to Facebook marketing, a z\u00edskejte nef\u00e9r v\u00fdhodu v\u00a0konkuren\u010dn\u00edm boji! Nej\u010dast\u011bji se firmy dohaduj\u00ed o [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,9],"tags":[65,66,54,5],"class_list":["post-2212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vzdelavani","tag-marketing","tag-online-marketing","tag-podnikani","tag-proc-se-vzdelavat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook marketing: 10 m\u00fdt\u016f, kter\u00fdmi se nenechte odradit!<\/title>\n<meta name=\"description\" content=\"P\u0159e\u010dt\u011bte si 10 m\u00fdt\u016f, kter\u00e9 myln\u011b koluj\u00ed na internetu. Zjist\u011bte, co je to Facebook marketing, a z\u00edskejte nef\u00e9r v\u00fdhodu v\u00a0konkuren\u010dn\u00edm boji!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook marketing: 10 m\u00fdt\u016f, kter\u00fdmi se nenechte odradit!\" \/>\n<meta property=\"og:description\" content=\"P\u0159e\u010dt\u011bte si 10 m\u00fdt\u016f, kter\u00e9 myln\u011b koluj\u00ed na internetu. Zjist\u011bte, co je to Facebook marketing, a z\u00edskejte nef\u00e9r v\u00fdhodu v\u00a0konkuren\u010dn\u00edm boji!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/facebook-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-20T07:22:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-17T14:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/04\/Facebook-marketing-10-m\u00fdt\u016f-kter\u00fdmi-se-nenechte-odradit-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"638\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zuzana Kl\u00edmov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zuzana Kl\u00edmov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook marketing: 10 m\u00fdt\u016f, kter\u00fdmi se nenechte odradit!","description":"P\u0159e\u010dt\u011bte si 10 m\u00fdt\u016f, kter\u00e9 myln\u011b koluj\u00ed na internetu. 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