{"id":1799,"date":"2020-02-24T13:24:24","date_gmt":"2020-02-24T12:24:24","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=1799"},"modified":"2020-06-17T16:09:50","modified_gmt":"2020-06-17T14:09:50","slug":"marketing-pro-obchodniky","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/marketing-pro-obchodniky\/","title":{"rendered":"Marketing pro obchodn\u00edky aneb tajemstv\u00ed \u00fasp\u011b\u0161n\u00e9ho byznysu\u2026"},"content":{"rendered":"<p><em>V\u011bt\u0161ina podnikatel\u016f, kte\u0159\u00ed se pohybuj\u00ed v\u00a0oblasti obchodu s\u00a0orientac\u00ed na v\u00fdkon, se setk\u00e1v\u00e1 s\u00a0podobn\u00fdmi probl\u00e9my.<\/em> V\u017edycky je co zlep\u0161ovat, proto bych v\u00e1m r\u00e1da prost\u0159ednictv\u00edm \u010dl\u00e1nku poradila, jak na marketing pro obchodn\u00edky, prozradila v\u00e1m v\u00a0praxi ov\u011b\u0159en\u00e9 tajemstv\u00ed \u00fasp\u011b\u0161n\u00e9ho byznysu, aby byla va\u0161e pr\u00e1ce <strong>rychlej\u0161\u00ed, efektivn\u011bj\u0161\u00ed a d\u00e1vala v\u011bt\u0161\u00ed smysl<\/strong>.<\/p>\n<p>Podnik\u00e1n\u00ed v\u00e1s mus\u00ed bavit a napl\u0148ovat, d\u00edky t\u011bm spr\u00e1vn\u00fdm informac\u00edm se m\u016f\u017eete posunout o velk\u00fd kus dop\u0159edu. O tom, <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-podnikat-manual\/\">jak podnikat<\/a> bylo \u0159e\u010deno mnoho, poj\u010fme se nad t\u00edm zamyslet v\u00edc do hloubky.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de8991e09be\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de8991e09be\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/marketing-pro-obchodniky\/#Obratte_pozornost_sami_k_sobe\" >Obra\u0165te pozornost sami k\u00a0sob\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/marketing-pro-obchodniky\/#Vite_kdo_je_vas_idealni_zakaznik_pro_marketing\" >V\u00edte, kdo je v\u00e1\u0161 ide\u00e1ln\u00ed z\u00e1kazn\u00edk pro marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/marketing-pro-obchodniky\/#Jak_si_sjednat_schuzku_s_klientem\" >Jak si sjednat sch\u016fzku s klientem?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/marketing-pro-obchodniky\/#A_kam_video_vizitku_umistit_Mate_celou_radu_moznosti\" >A kam video vizitku um\u00edstit? M\u00e1te celou \u0159adu mo\u017enost\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/marketing-pro-obchodniky\/#Zanechte_na_schuzce_ten_nejlepsi_dojem\" >Zanechte na sch\u016fzce ten nejlep\u0161\u00ed dojem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/marketing-pro-obchodniky\/#Pro_marketing_je_dulezita_i_zpetna_vazba_od_zakazniku\" >Pro marketing je d\u016fle\u017eit\u00e1 i zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Obratte_pozornost_sami_k_sobe\"><\/span>Obra\u0165te pozornost sami k\u00a0sob\u011b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zamyslete se nad t\u00edm, kdo vlastn\u011b jste. Ptejte se sami sebe: \u201eKdo jsem?\u201c Pop\u0159em\u00fd\u0161lejte, d\u00edky \u010demu byste mohli (nebo u\u017e jste) <strong>b\u00fdt dobr\u00fdm obchodn\u00edkem<\/strong>. Napi\u0161te si na \u010dist\u00fd kus pap\u00edru va\u0161e p\u0159ednosti, siln\u00e9 a slab\u00e9 str\u00e1nky, jak\u00fd je v\u00e1\u0161 styl vystupov\u00e1n\u00ed a jak nejsp\u00ed\u0161e p\u016fsob\u00edte na sv\u00e9 klienty \u010di obchodn\u00ed partnery. Je to jedno s\u00a0druh\u00fdm, v\u0161e pak jako celek ovliv\u0148uje, zda se klient rozhodne uzav\u0159\u00edt obchod s\u00a0v\u00e1mi nebo d\u00e1 p\u0159ednost konkurenci. Hledejte odpov\u011bdi sami v\u00a0sob\u011b, nekop\u00edrujte ostatn\u00ed \u00fapln\u011b doslova, je zapot\u0159eb\u00ed <strong>naj\u00edt vlastn\u00ed jedine\u010dnost a styl<\/strong>. To je t\u00edm nejlep\u0161\u00edm n\u00e1vodem na to, jak usp\u011bt.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vite_kdo_je_vas_idealni_zakaznik_pro_marketing\"><\/span>V\u00edte, kdo je v\u00e1\u0161 ide\u00e1ln\u00ed z\u00e1kazn\u00edk pro marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Na samotn\u00e9m za\u010d\u00e1tku je nutn\u00e9 si \u0159\u00edct, kdo je pro va\u0161i firmu \u010di obor <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-podnikat-tipy-na-nejlepsi-weby\/\">podnik\u00e1n\u00ed<\/a> ten spr\u00e1vn\u00fd z\u00e1kazn\u00edk. Je ide\u00e1ln\u00edm klientem \u017eivnostn\u00edk, mal\u00e1, st\u0159edn\u00ed nebo velk\u00e1 firma? Jestli\u017ee jste ji\u017e na trhu n\u011bjakou dobu<strong>, pop\u0159em\u00fd\u0161lejte s\u00a0jak\u00fdm typem \u010dlov\u011bka nej\u010dast\u011bji a nejsnadn\u011bji uzav\u00edr\u00e1te obchod<\/strong>. Co maj\u00ed tito lid\u00e9 spole\u010dn\u00e9? D\u00edky objeven\u00ed c\u00edlov\u00e9 skupiny se budete moci spr\u00e1vn\u011b zam\u011b\u0159it na to spr\u00e1vn\u00e9 publikum, ujasn\u00edte si kde ho hledat a jak k\u00a0n\u011bmu m\u00e1te p\u0159istupovat. To v\u00e1m m\u016f\u017ee velmi pomoci tak\u00e9 p\u0159i vytv\u00e1\u0159en\u00ed online reklamn\u00edch kampan\u00ed na internetu, nap\u0159. na Facebooku, Instagramu, Youtube \u010di v\u00a0PPC reklam\u011b (Seznam, Google).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1806\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/02\/Marketing-pro-obchodn\u00edky-930x618.jpg\" alt=\"Marketing pro obchodn\u00edky\" width=\"930\" height=\"618\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/02\/Marketing-pro-obchodn\u00edky-930x618.jpg 930w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/02\/Marketing-pro-obchodn\u00edky-460x306.jpg 460w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/02\/Marketing-pro-obchodn\u00edky-306x203.jpg 306w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/02\/Marketing-pro-obchodn\u00edky-768x510.jpg 768w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/02\/Marketing-pro-obchodn\u00edky-480x319.jpg 480w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2020\/02\/Marketing-pro-obchodn\u00edky.jpg 960w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/p>\n<p>Nejhor\u0161\u00ed je nerozhodn\u00fd klient, ale nemus\u00ed b\u00fdt pro v\u00e1s. Vy m\u00e1te za \u00fakol zjistit, co je klient ochoten ud\u011blat pro nav\u00fd\u0161en\u00ed produkce ve sv\u00e9 firm\u011b. Zaujm\u011bte sv\u00e9ho z\u00e1kazn\u00edka, nab\u00eddn\u011bte mu <strong>nov\u00e9 \u0159e\u0161en\u00ed a neot\u0159el\u00e9 n\u00e1pady<\/strong>. Kdy\u017e bude m\u00edt jistotu, \u017ee jste pro n\u011bj ten prav\u00fd \u010dlov\u011bk, d\u00e1 v\u00e1m voln\u00e9 ruce a nech\u00e1 si od v\u00e1s profesion\u00e1ln\u011b poradit. Toho doc\u00edl\u00edte ale jen tehdy, kdy\u017e budete zn\u00e1t co nejl\u00e9pe va\u0161i c\u00edlovou skupinu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jak_si_sjednat_schuzku_s_klientem\"><\/span>Jak si sjednat sch\u016fzku s klientem?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>U\u017e moc dob\u0159e v\u00edte, kdo jsou va\u0161i potencion\u00e1ln\u00ed z\u00e1kazn\u00edci, m\u00e1te dokonal\u00fd profil jejich v\u011bkov\u00e9 kategorie, pohlav\u00ed, vzd\u011bl\u00e1n\u00ed, zam\u011bstn\u00e1n\u00ed a z\u00e1jm\u016f. Dokonce u\u017e v\u00edte, kde takov\u00e9 klienty hledat. N\u00e1sleduje v\u0161ak dal\u0161\u00ed krok. Pot\u00e9 co jste si zmapovali ter\u00e9n, je zapot\u0159eb\u00ed vhodn\u011b vybran\u00e9 z\u00e1kazn\u00edky tak\u00e9 <strong>oslovit, zaujmout a domluvit si s\u00a0nimi sch\u016fzku<\/strong>. V\u011bd\u011bli jste, \u017ee na vzbuzen\u00ed prvotn\u00edho z\u00e1jmu m\u00e1te pouh\u00e9 t\u0159i vte\u0159iny?<\/p>\n<p>Nejv\u011bt\u0161\u00ed po\u010det z\u00e1jemc\u016f najdete s\u00a0pomoc\u00ed multim\u00e9di\u00ed. D\u00edky nim se budete moci co nejv\u00edce p\u0159ibl\u00ed\u017eit velk\u00e9mu vzorku lid\u00ed. Co takhle se na internetu prezentovat s\u00a0pomoc\u00ed origin\u00e1ln\u00edho \u010dtiv\u00e9ho profilu s\u00a0profesion\u00e1ln\u00ed fotografi\u00ed nebo si <strong>vytvo\u0159it video vizitku<\/strong>? Video je st\u00e1le na vzestupu a m\u00e1 lep\u0161\u00ed dosah ne\u017e bannery a obsahov\u00e1 reklama. Video vizitka by m\u011bla b\u00fdt jasn\u00e1, stru\u010dn\u00e1, zaj\u00edmav\u00e1 a na jej\u00edm konci by nem\u011bla chyb\u011bt <strong>v\u00fdzva k\u00a0akci<\/strong>. S\u00a0videem si opravdu vyhrajte a dejte si z\u00e1le\u017eet, m\u011blo by b\u00fdt kvalitn\u00ed a dob\u0159e sest\u0159\u00edhan\u00e9. Prvotn\u00ed dojem se z\u00a0pam\u011bti z\u00e1kazn\u00edk\u016f jen tak nevyma\u017ee.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_kam_video_vizitku_umistit_Mate_celou_radu_moznosti\"><\/span>A kam video vizitku um\u00edstit? M\u00e1te celou \u0159adu mo\u017enost\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vyu\u017eijte skv\u011bl\u00fdch mo\u017enost\u00ed Youtube kan\u00e1lu, soci\u00e1ln\u00edch s\u00edt\u00ed nebo podpisu v\u00a0e-mailu. D\u016fle\u017eit\u00fd je i dob\u0159e vybran\u00fd <strong>\u00fadern\u00fd n\u00e1zev videa<\/strong>. Myslete i na detaily, kter\u00e9 nejsou na prvn\u00ed pohled vid\u011bt, jako jsou nastaven\u00ed videa, spr\u00e1vn\u00e9 za\u0159azen\u00ed do kategorie a kl\u00ed\u010dov\u00e1 slova (tagy).<\/p>\n<p><iframe loading=\"lazy\" title=\"Nau\u010dte se kone\u010dn\u011b, jak se d\u011bl\u00e1 online marketing! | Orange Academy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/SGIaXrPHkiM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>T\u00e1pete ve sv\u011bte marketingu, multim\u00e9di\u00ed a na soci\u00e1ln\u00edch s\u00edt\u00edch jste naprosto ztraceni? Vyhazujete pen\u00edze oknem za reklamu a nem\u00e1 to \u017e\u00e1dn\u00fd efekt? M\u00e1me pro v\u00e1s <strong>perfektn\u00ed \u0159e\u0161en\u00ed, jak to zm\u011bnit<\/strong>. Jak z\u00edskat nef\u00e9r v\u00fdhodu v\u00a0konkuren\u010dn\u00edm prost\u0159ed\u00ed. Upozorn\u00edme v\u00e1s na chyby, kter\u00fdm se ka\u017ed\u00fd dobr\u00fd marke\u0165\u00e1k mus\u00ed vyhnout za ka\u017edou cenu. P\u0159ihlaste se do rekvalifika\u010dn\u00edho kurzu <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Online marketing<\/a> a p\u0159esv\u011bd\u010dte se sami!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zanechte_na_schuzce_ten_nejlepsi_dojem\"><\/span>Zanechte na sch\u016fzce ten nejlep\u0161\u00ed dojem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Podnik\u00e1te jen v\u00a0online sv\u011bt\u011b na internetu? Pak jist\u011b va\u0161e video vizitka \u010di promy\u0161len\u00e9 <strong>p\u016fsoben\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> zafungovalo. Ale co kdy\u017e je to pro v\u00e1s jen za\u010d\u00e1tek a sv\u016fj obchod mus\u00edte dot\u00e1hnout do konce i mezi \u010dty\u0159ma o\u010dima\u2026 Potencion\u00e1ln\u00ed klient se s\u00a0v\u00e1mi chce sej\u00edt a vy tak mus\u00edte zabodovat znovu. P\u0159ekvapte. Nab\u00eddn\u011bte z\u00e1kazn\u00edkovi n\u011bco nav\u00edc, co ne\u010dek\u00e1. Zaujm\u011bte ho mil\u00fdm vystupov\u00e1n\u00edm, up\u0159\u00edmn\u00fdm \u00fasm\u011bvem a <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-obleknout-na-pracovni-pohovor\/\" target=\"_blank\" rel=\"noopener noreferrer\">dob\u0159e padnouc\u00edm oble\u010den\u00edm<\/a>. Zaj\u00edmav\u00fdm bonusem m\u016f\u017ee b\u00fdt <strong>origin\u00e1ln\u00ed neot\u0159el\u00e1 vizitka<\/strong>. Ano pap\u00edrov\u00e9 vizitky m\u00e1 st\u00e1le smysl tisknout. Nejl\u00e9pe ty s\u00a0poutav\u00fdm popiskem a t\u0159eba i va\u0161\u00ed tv\u00e1\u0159\u00ed. Budete tak snadn\u011bji zapamatovateln\u00ed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pro_marketing_je_dulezita_i_zpetna_vazba_od_zakazniku\"><\/span>Pro marketing je d\u016fle\u017eit\u00e1 i zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pozitivn\u00ed reference od skute\u010dn\u00fdch lid\u00ed maj\u00ed nesm\u00edrnou v\u00e1hu. Nejen, \u017ee v\u00e1s samotn\u00e9 jist\u011b pot\u011b\u0161\u00ed, kdy\u017e na sebe, sv\u016fj produkt \u010di slu\u017ebu budete \u010d\u00edst chv\u00e1lu, ale sly\u0161\u00ed na to i z\u00e1kazn\u00edci. Proto sestavte kladn\u00e9 hodnocen\u00ed nejm\u00e9n\u011b p\u011bti spokojen\u00fdch klient\u016f a nev\u00e1hejte jej pou\u017e\u00edt na sv\u00e9m webu.<\/p>\n<p>To je osv\u011bd\u010den\u00e1 metoda, <strong>jak vyzr\u00e1t na d\u016fv\u011bru lid\u00ed<\/strong>, nau\u010dit se chyt\u0159e vyu\u017e\u00edvat marketing pro obchodn\u00edky a poznat tajemstv\u00ed \u00fasp\u011b\u0161n\u00e9ho byznysu!<\/p>\n<p>Pro aktu\u00e1ln\u00ed videa z oblasti pr\u00e1ce, personalistiky a online marketingu <a href=\"https:\/\/bit.ly\/2OuKY7O\" rel=\"nofollow\">odeb\u00edrejte<\/a>\u00a0kan\u00e1l Orange Academy.<\/p>\n<p>Vyplat\u00ed se to!<\/p>\n<p><b>Autor: Zuzana Kl\u00edmov\u00e1, garantka kurzu Online Marketing, <\/b>kter\u00fd prob\u00edh\u00e1 v Praze, Brn\u011b, Ostrav\u011b, Zl\u00edn\u011b a dal\u0161\u00edch m\u011bstech po cel\u00e9 \u010cR.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u011bt\u0161ina podnikatel\u016f, kte\u0159\u00ed se pohybuj\u00ed v\u00a0oblasti obchodu s\u00a0orientac\u00ed na v\u00fdkon, se setk\u00e1v\u00e1 s\u00a0podobn\u00fdmi probl\u00e9my. V\u017edycky je co zlep\u0161ovat, proto bych v\u00e1m r\u00e1da prost\u0159ednictv\u00edm \u010dl\u00e1nku poradila, jak na marketing pro obchodn\u00edky, prozradila v\u00e1m v\u00a0praxi ov\u011b\u0159en\u00e9 tajemstv\u00ed \u00fasp\u011b\u0161n\u00e9ho byznysu, aby byla va\u0161e pr\u00e1ce rychlej\u0161\u00ed, efektivn\u011bj\u0161\u00ed a d\u00e1vala v\u011bt\u0161\u00ed smysl. Podnik\u00e1n\u00ed v\u00e1s mus\u00ed bavit a napl\u0148ovat, d\u00edky t\u011bm [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,9],"tags":[35,65,66,54,8],"class_list":["post-1799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vzdelavani","tag-kariera","tag-marketing","tag-online-marketing","tag-podnikani","tag-vzdelavani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing pro obchodn\u00edky aneb tajemstv\u00ed \u00fasp\u011b\u0161n\u00e9ho byznysu\u2026<\/title>\n<meta name=\"description\" content=\"Porad\u00edm v\u00e1m, jak na marketing pro obchodn\u00edky a na tajemstv\u00ed 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