{"id":1530,"date":"2020-01-13T13:05:46","date_gmt":"2020-01-13T12:05:46","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=1530"},"modified":"2020-02-05T11:11:18","modified_gmt":"2020-02-05T10:11:18","slug":"prijdte-se-naucit-online-marketing","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/","title":{"rendered":"P\u0159ij\u010fte se k n\u00e1m nau\u010dit online marketing!"},"content":{"rendered":"<p><strong>Spole\u010dnost Orange Academy nab\u00edz\u00ed pestrou nab\u00eddku rekvalifika\u010dn\u00edch kurz\u016f po cel\u00e9 \u010cesk\u00e9 republice. V roce 2019 spustila kurz se zam\u011b\u0159en\u00edm na online marketing. Kurz je akreditovan\u00fd a skl\u00e1d\u00e1 se z deseti celodenn\u00edch lekc\u00ed, kter\u00e9 se soust\u0159e\u010fuj\u00ed p\u0159ev\u00e1\u017en\u011b na digit\u00e1ln\u00ed marketing. Rekvalifika\u010dn\u00ed kurzy jsou ur\u010deny pro \u0161irokou ve\u0159ejnost (jak pro za\u010d\u00e1te\u010dn\u00edky, tak pro pokro\u010dil\u00e9 studenty). <\/strong><\/p>\n<h2>A pro koho jsou rekvalifika\u010dn\u00ed kurzy vhodn\u00e9?<\/h2>\n<p>Orange Academy nab\u00edz\u00ed vysoce kvalitn\u00ed v\u00fduku v\u0161em, kte\u0159\u00ed maj\u00ed z\u00e1jem <strong>zm\u011bnit sv\u016fj \u017eivot k lep\u0161\u00edmu<\/strong> a zdokonalit se v oboru <a href=\"https:\/\/orangeacademy.cz\/kurzy-ucetnictvi\/rekvalifikacni-kurz-danova-evidence\" target=\"_blank\" rel=\"noopener noreferrer\">\u00fa\u010detnictv\u00ed<\/a>, <a href=\"https:\/\/orangeacademy.cz\/kurzy-personalistiky\/rekvalifikacni-kurz-personalistika\" target=\"_blank\" rel=\"noopener noreferrer\">personalistice<\/a> a online marketingu. Hlavn\u00edm c\u00edlem student\u016f je naj\u00edt dob\u0159e placenou pr\u00e1ci v zaj\u00edmav\u00e9m a perspektivn\u00edm oboru, nebo se rozv\u00edjet ve sv\u00e9m vlastn\u00edm podnik\u00e1n\u00ed.<\/p>\n<h2>Co je to online marketing?<\/h2>\n<p>Zaj\u00edm\u00e1 v\u00e1s internetov\u00fd marketing? Je jedno, jestli pat\u0159\u00edte k \u00fapln\u00fdm za\u010d\u00e1te\u010dn\u00edk\u016fm a tou\u017e\u00edte po <a href=\"https:\/\/www.rekvalifikacnikurzy.cz\" target=\"_blank\" rel=\"noopener noreferrer\">rekvalifikaci<\/a> v tomto oboru, anebo se u\u017e orientujete alespo\u0148 v z\u00e1kladn\u00edch principech a chcete na n\u011b ve sv\u00fdch znalostech nav\u00e1zat. Ale nebojte se, nemus\u00edte v\u011bd\u011bt absolutn\u011b nic. Kurz marketingu v\u00e1s nau\u010d\u00ed, co jsou to <strong>marketingov\u00fd mix a online strategie<\/strong>. Sami si v\u0161e vyzkou\u0161\u00edte v praxi, pozn\u00e1te sou\u010dasn\u00e9 trendy a nau\u010d\u00edte se spr\u00e1vn\u011b a efektivn\u011b pou\u017e\u00edvat n\u00e1stroje digit\u00e1ln\u00edho marketingu.<\/p>\n<p>Po absolvov\u00e1n\u00ed kurzu m\u016f\u017eete pracovat na jak\u00e9koliv marketingov\u00e9 pozici. Je v\u0161ak nutn\u00e9 si uv\u011bdomit, \u017ee online marketing je obor, kter\u00fd se neust\u00e1le m\u011bn\u00ed a vyv\u00edj\u00ed. Zku\u0161en\u00fd <strong>specialista online marketingu<\/strong> mus\u00ed b\u00fdt neust\u00e1le v obraze a sledovat aktu\u00e1ln\u00ed zm\u011bny.<\/p>\n<h2>Po absolvov\u00e1n\u00ed kurzu marketing online obdr\u017e\u00edte osv\u011bd\u010den\u00ed o rekvalifikaci<\/h2>\n<p>Sou\u010d\u00e1st\u00ed kurzu marketingu je autorizovan\u00e1 zkou\u0161ka dle hodnot\u00edc\u00edho standardu n\u00e1rodn\u00ed soustavy kvalifikac\u00ed, v tomto p\u0159\u00edpad\u011b pro profesi <em>\u201eSpecialista marketingu 66-021-N.\u201c<\/em> Jako \u00fasp\u011b\u0161n\u00fd absolvent z\u00edsk\u00e1te ofici\u00e1ln\u00ed osv\u011bd\u010den\u00ed o rekvalifikaci s akredita\u010dn\u00edm \u010d\u00edslem vydan\u00fdm M\u0160MT \u010cR s celost\u00e1tn\u00ed platnost\u00ed. Takov\u00e9 osv\u011bd\u010den\u00ed v\u00e1m m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it \u0161ance na z\u00edsk\u00e1n\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/novy-rok-2020-a-zmena-prace\/\" target=\"_blank\" rel=\"noopener noreferrer\">perspektivn\u00edho zam\u011bstn\u00e1n\u00ed<\/a> v rychle se rozv\u00edjej\u00edc\u00edm oboru.<\/p>\n<p><iframe loading=\"lazy\" title=\"Nov\u00fd rok 2020 | 3 tipy na zm\u011bnu pr\u00e1ce | Orange Academy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/8oF0sMOB5No?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2>Co se v marketingov\u00e9m kurzu skute\u010dn\u011b nau\u010d\u00edte?<\/h2>\n<p>Osnova kurzu je sestavena tak, abyste byli dob\u0159e p\u0159ipraveni na zkou\u0161ku. Na za\u010d\u00e1tku se sezn\u00e1m\u00edte se <strong>z\u00e1kladn\u00edmi principy marketingu<\/strong>, jako jsou podnikatelsk\u00e9 koncepce, jednotliv\u00e9 role marketingu, marketingov\u00fd mix (produkt, cena, distribuce, propagace), podstata tr\u017en\u00edho hospod\u00e1\u0159stv\u00ed, segmentace trhu, marketingov\u00e9 prost\u0159ed\u00ed a v\u00fdzkumy, konkuren\u010dn\u00ed strategie, matice r\u016fstu a marketingov\u00e9 anal\u00fdzy (SWOT, BCG).<\/p>\n<p>Jakmile se sezn\u00e1m\u00edte s oborem jako celkem, v\u00fduka se zam\u011b\u0159\u00ed p\u0159edev\u0161\u00edm na <strong><a href=\"https:\/\/orangeacademy.cz\/kurzy-ucetnictvi\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">internetov\u00fd marketing<\/a><\/strong>, kter\u00fd je i mezi studenty obl\u00edben\u00fd. Cel\u00e1 online strategie marketingu se soust\u0159ed\u00ed na nejnov\u011bj\u0161\u00ed trendy:<\/p>\n<ul>\n<li>Guerillov\u00fd marketing<\/li>\n<li>Vir\u00e1ln\u00ed marketing<\/li>\n<li>Event marketing<\/li>\n<li>Mobiln\u00ed marketing<\/li>\n<li>Direct marketing<\/li>\n<li>Product marketing<\/li>\n<li>Obsahov\u00fd marketing<\/li>\n<\/ul>\n<p>Sami si vyzkou\u0161\u00edte v praxi, <strong>jak se vytv\u00e1\u0159\u00ed webov\u00e9 str\u00e1nky<\/strong>, prodejn\u00ed str\u00e1nky, k \u010demu slou\u017e\u00ed vyhled\u00e1va\u010d, co je to remarketing nebo e-mail marketing. Na z\u00e1v\u011br si s lektorem projdete soci\u00e1ln\u00ed s\u00edt\u011b a dozv\u00edte se, jak\u00e9 jsou jejich v\u00fdhody, ale i \u00faskal\u00ed.\u00a0 Ka\u017ed\u00fd absolvent pak bude skute\u010dn\u00fd odborn\u00edk \u010di konzultant online marketingu.<\/p>\n<p>Laicky \u0159e\u010deno se nau\u010d\u00edte, jak vytvo\u0159it <strong>kvalitn\u00ed webov\u00e9 str\u00e1nky<\/strong>, kter\u00e9 v\u00e1m budou vyd\u011bl\u00e1vat pen\u00edze, jak vyu\u017e\u00edt ve sv\u016fj prosp\u011bch soci\u00e1ln\u00ed s\u00edt\u011b, jak p\u0159iv\u00e9st nov\u00e9 z\u00e1kazn\u00edky a ty st\u00e1vaj\u00edc\u00ed si udr\u017eet, jak se d\u011bl\u00e1 e-mailing a tvo\u0159\u00ed newslettery. Na sv\u00e9 si p\u0159ijdou mlad\u00ed lid\u00e9, ale i generace ve zral\u00e9m v\u011bku, kter\u00e1 se se sv\u011btem po\u010d\u00edta\u010d\u016f a internetu teprve seznamuje.<\/p>\n<p>P\u0159ejeme v\u00e1m hodn\u011b \u00fasp\u011bch\u016f p\u0159i studiu!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost Orange Academy nab\u00edz\u00ed pestrou nab\u00eddku rekvalifika\u010dn\u00edch kurz\u016f po cel\u00e9 \u010cesk\u00e9 republice. V roce 2019 spustila kurz se zam\u011b\u0159en\u00edm na online marketing. Kurz je akreditovan\u00fd a skl\u00e1d\u00e1 se z deseti celodenn\u00edch lekc\u00ed, kter\u00e9 se soust\u0159e\u010fuj\u00ed p\u0159ev\u00e1\u017en\u011b na digit\u00e1ln\u00ed marketing. Rekvalifika\u010dn\u00ed kurzy jsou ur\u010deny pro \u0161irokou ve\u0159ejnost (jak pro za\u010d\u00e1te\u010dn\u00edky, tak pro pokro\u010dil\u00e9 studenty). A pro [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,9],"tags":[65,6,66,5,36],"class_list":["post-1530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vzdelavani","tag-marketing","tag-nabidka-kurzu","tag-online-marketing","tag-proc-se-vzdelavat","tag-vzdelavaci-kurzy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u0159ij\u010fte se k n\u00e1m nau\u010dit online marketing!<\/title>\n<meta name=\"description\" content=\"Orange Academy nab\u00edz\u00ed pestrou nab\u00eddku rekvalifika\u010dn\u00edch kurz\u016f po cel\u00e9 \u010cesk\u00e9 republice. 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Od roku 2019 spustila tak\u00e9 kurz se zam\u011b\u0159en\u00edm na marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/","og_locale":"cs_CZ","og_type":"article","og_title":"P\u0159ij\u010fte se k n\u00e1m nau\u010dit online marketing!","og_description":"Orange Academy nab\u00edz\u00ed pestrou nab\u00eddku rekvalifika\u010dn\u00edch kurz\u016f po cel\u00e9 \u010cesk\u00e9 republice. Od roku 2019 spustila tak\u00e9 kurz se zam\u011b\u0159en\u00edm na marketing.","og_url":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2020-01-13T12:05:46+00:00","article_modified_time":"2020-02-05T10:11:18+00:00","og_image":[{"width":1095,"height":716,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2019\/12\/P\u0159ij\u010fte-se-k-n\u00e1m-nau\u010dit-jak-se-d\u011bl\u00e1-marketing.jpg","type":"image\/jpeg"}],"author":"Zuzana Kl\u00edmov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Zuzana Kl\u00edmov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/"},"author":{"name":"Zuzana Kl\u00edmov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/481055e8147552df844d61515e604290"},"headline":"P\u0159ij\u010fte se k n\u00e1m nau\u010dit online marketing!","datePublished":"2020-01-13T12:05:46+00:00","dateModified":"2020-02-05T10:11:18+00:00","mainEntityOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/"},"wordCount":703,"commentCount":1,"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2019\/12\/P\u0159ij\u010fte-se-k-n\u00e1m-nau\u010dit-jak-se-d\u011bl\u00e1-marketing.jpg","keywords":["marketing","Nab\u00eddka kurz\u016f","online-marketing","Pro\u010d se vzd\u011bl\u00e1vat?","Vzd\u011bl\u00e1vac\u00ed kurzy"],"articleSection":["Online marketing","Vzd\u011bl\u00e1v\u00e1n\u00ed"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/","url":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/","name":"P\u0159ij\u010fte se k n\u00e1m nau\u010dit online marketing!","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/#primaryimage"},"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2019\/12\/P\u0159ij\u010fte-se-k-n\u00e1m-nau\u010dit-jak-se-d\u011bl\u00e1-marketing.jpg","datePublished":"2020-01-13T12:05:46+00:00","dateModified":"2020-02-05T10:11:18+00:00","author":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/481055e8147552df844d61515e604290"},"description":"Orange Academy nab\u00edz\u00ed pestrou nab\u00eddku rekvalifika\u010dn\u00edch kurz\u016f po cel\u00e9 \u010cesk\u00e9 republice. Od roku 2019 spustila tak\u00e9 kurz se zam\u011b\u0159en\u00edm na marketing.","breadcrumb":{"@id":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/#primaryimage","url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2019\/12\/P\u0159ij\u010fte-se-k-n\u00e1m-nau\u010dit-jak-se-d\u011bl\u00e1-marketing.jpg","contentUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2019\/12\/P\u0159ij\u010fte-se-k-n\u00e1m-nau\u010dit-jak-se-d\u011bl\u00e1-marketing.jpg","width":1095,"height":716,"caption":"P\u0159ij\u010fte se k n\u00e1m nau\u010dit, jak se d\u011bl\u00e1 marketing!"},{"@type":"BreadcrumbList","@id":"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangeacademy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"P\u0159ij\u010fte se k n\u00e1m nau\u010dit online marketing!"}]},{"@type":"WebSite","@id":"https:\/\/orangeacademy.cz\/clanky\/#website","url":"https:\/\/orangeacademy.cz\/clanky\/","name":"Blog Orange Academy","description":"Kurzy, rekvalifikace, lep\u0161\u00ed pr\u00e1ce i \u017eivot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangeacademy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/481055e8147552df844d61515e604290","name":"Zuzana Kl\u00edmov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/4460d4af4d2a189c146b0ab3cb490223f0a735ec419393c9fc8be12c192b815e?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4460d4af4d2a189c146b0ab3cb490223f0a735ec419393c9fc8be12c192b815e?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4460d4af4d2a189c146b0ab3cb490223f0a735ec419393c9fc8be12c192b815e?s=96&d=wavatar&r=g","caption":"Zuzana Kl\u00edmov\u00e1"},"sameAs":["https:\/\/orangeacademy.cz\/lide\/zuzana-klimova"],"url":"https:\/\/orangeacademy.cz\/clanky\/author\/klimova\/"}]}},"_links":{"self":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/1530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=1530"}],"version-history":[{"count":5,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/1530\/revisions"}],"predecessor-version":[{"id":1585,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/1530\/revisions\/1585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media\/1533"}],"wp:attachment":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=1530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=1530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=1530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}