{"id":10833,"date":"2026-01-26T08:52:35","date_gmt":"2026-01-26T07:52:35","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=10833"},"modified":"2026-01-17T12:41:30","modified_gmt":"2026-01-17T11:41:30","slug":"jak-ziskat-zakazniky-online","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-zakazniky-online\/","title":{"rendered":"Jak z\u00edskat prvn\u00ed z\u00e1kazn\u00edky online?"},"content":{"rendered":"<p><b>Zalo\u017eit online podnik\u00e1n\u00ed je dnes jednodu\u0161\u0161\u00ed ne\u017e kdy d\u0159\u00edv \u2014 z\u00edskat prvn\u00ed z\u00e1kazn\u00edky m\u016f\u017ee b\u00fdt nejt\u011b\u017e\u0161\u00ed \u010d\u00e1st\u00ed cel\u00e9 cesty. Konkurence je velk\u00e1, d\u016fv\u011bra lid\u00ed k nezn\u00e1m\u00fdm zna\u010dk\u00e1m n\u00edzk\u00e1 a rozpo\u010det na marketing obvykle velmi omezen\u00fd. Dobr\u00e1 zpr\u00e1va je, \u017ee existuj\u00ed ov\u011b\u0159en\u00e9 postupy, kter\u00e9 funguj\u00ed i s minim\u00e1ln\u00edmi n\u00e1klady. Kter\u00e9 to jsou? To se dozv\u00edte v n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch.<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2c0e090245\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2c0e090245\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-zakazniky-online\/#Vybudovani_pevnych_zakladu\" >Vybudov\u00e1n\u00ed pevn\u00fdch z\u00e1klad\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-zakazniky-online\/#Socialni_site\" >Soci\u00e1ln\u00ed s\u00edt\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-zakazniky-online\/#Napady_na_obsah_ktery_funguje\" >N\u00e1pady na obsah, kter\u00fd funguje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-zakazniky-online\/#SEO_%E2%80%93_optimalizace_webu\" >SEO \u2013 optimalizace webu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-zakazniky-online\/#Email_marketing\" >Email marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vybudovani_pevnych_zakladu\"><\/span><span style=\"font-weight: 400;\">Vybudov\u00e1n\u00ed pevn\u00fdch z\u00e1klad\u016f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ka\u017ed\u00fd za\u010d\u00ednaj\u00edc\u00ed podnikatel by m\u011bl nejprve p\u0159esn\u011b v\u011bd\u011bt, <strong>kdo je jeho c\u00edlov\u00fd z\u00e1kazn\u00edk a jak\u00e9 pot\u0159eby nebo probl\u00e9my \u0159e\u0161\u00ed.<\/strong> Bez jasn\u00e9ho porozum\u011bn\u00ed je toti\u017e obt\u00ed\u017en\u00e9 komunikovat srozumiteln\u011b a efektivn\u011b. Na za\u010d\u00e1tek pom\u016f\u017ee soust\u0159edit se na n\u011bkolik d\u016fle\u017eit\u00fdch oblast\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pr\u016fzkum trhu: <\/b><span style=\"font-weight: 400;\">Prostudujte si konkurenci a zjist\u011bte, jak\u00e9 produkty \u010di slu\u017eby nab\u00edz\u00ed. Pomoci mohou n\u00e1stroje typu Google Trends nebo anal\u00fdza trend\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ur\u010den\u00ed jedine\u010dn\u00e9 hodnoty:<\/b><span style=\"font-weight: 400;\"> Ujasn\u011bte si, \u010d\u00edm se odli\u0161ujete od ostatn\u00edch a pro\u010d by z\u00e1kazn\u00edci m\u011bli zvolit pr\u00e1v\u011b va\u0161i zna\u010dku.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmentace:<\/b><span style=\"font-weight: 400;\"> Rozd\u011blen\u00edm trhu na konkr\u00e9tn\u00ed skupiny dok\u00e1\u017eete l\u00e9pe c\u00edlit sv\u00e9 <a href=\"https:\/\/orangeacademy.cz\/clanky\/affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\">marketingov\u00e9 aktivity<\/a> a vyhnete se zbyte\u010dn\u00fdm investic\u00edm do kan\u00e1l\u016f, kter\u00e9 nefunguj\u00ed.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Socialni_site\"><\/span><span style=\"font-weight: 400;\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Soci\u00e1ln\u00ed s\u00edt\u011b jsou<strong> jedn\u00edm z nejdostupn\u011bj\u0161\u00edch a nej\u00fa\u010dinn\u011bj\u0161\u00edch n\u00e1stroj\u016f,<\/strong> kter\u00e9 mohou za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 vyu\u017e\u00edt pro budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce. Je v\u0161ak d\u016fle\u017eit\u00e9 vybrat si platformy, kde se skute\u010dn\u011b nach\u00e1z\u00ed va\u0161e c\u00edlov\u00e1 skupina. Nap\u0159\u00edklad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Facebook<\/strong> je vhodn\u00fd pro \u0161irok\u00e9 publikum a m\u00edstn\u00ed komunity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Instagram<\/strong> dominuje vizu\u00e1ln\u00edm obsahem a oslovuje zejm\u00e9na mlad\u0161\u00ed a\u017e st\u0159edn\u00ed v\u011bkovou skupinu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>LinkedIn<\/strong> je ide\u00e1ln\u00ed pro B2B podnik\u00e1n\u00ed, odborn\u00e9 slu\u017eby a profesion\u00e1ln\u00ed networking.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Jakmile m\u00e1te jasno, kde se va\u0161e publikum pohybuje, vytvo\u0159te si profil, kter\u00fd jasn\u011b odr\u00e1\u017e\u00ed hodnoty va\u0161\u00ed zna\u010dky. Dbejte na <\/span><span style=\"font-weight: 400;\"><strong>konzistentn\u00ed vizu\u00e1ln\u00ed styl<\/strong> (barvy, typografii, t\u00f3n komunikace), <\/span><span style=\"font-weight: 400;\">pravidelnost publikov\u00e1n\u00ed, a vytv\u00e1\u0159ejte <\/span><span style=\"font-weight: 400;\">obsah, kter\u00fd p\u0159in\u00e1\u0161\u00ed hodnotu \u2013 a\u0165 u\u017e informuje, inspiruje nebo bav\u00ed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Napady_na_obsah_ktery_funguje\"><\/span><span style=\"font-weight: 400;\">N\u00e1pady na obsah, kter\u00fd funguje<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Sd\u00edlen\u00ed z\u00e1kulis\u00ed a ka\u017edodenn\u00edch moment\u016f z podnik\u00e1n\u00ed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lid\u00e9 miluj\u00ed<strong> autentick\u00e9 p\u0159\u00edb\u011bhy a r\u00e1di nahl\u00e9dnou do z\u00e1kulis\u00ed.<\/strong> Vyu\u017eijte nap\u0159\u00edklad <a href=\"https:\/\/orangeacademy.cz\/clanky\/reels-na-instagramu\/\" target=\"_blank\" rel=\"noopener\">Instagram Stories<\/a> nebo kr\u00e1tk\u00e1 videa, abyste uk\u00e1zali:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">jak vznikaj\u00ed va\u0161e produkty,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kdo tvo\u0159\u00ed v\u00e1\u0161 t\u00fdm,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">jak\u00e9 hodnoty zast\u00e1v\u00e1te,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">co v\u00e1s inspiruje nebo motivuje.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Po\u0159\u00e1d\u00e1n\u00ed sout\u011b\u017e\u00ed a giveaway<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sout\u011b\u017ee jsou skv\u011bl\u00fdm zp\u016fsobem, jak roz\u0161\u00ed\u0159it dosah a podpo\u0159it interakci. M\u016f\u017eete po\u017e\u00e1dat sleduj\u00edc\u00ed, aby:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ozna\u010dili p\u0159\u00e1tele,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sd\u00edleli v\u00e1\u0161 p\u0159\u00edsp\u011bvek,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">napsali sv\u016fj n\u00e1zor do koment\u00e1\u0159\u016f,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nebo splnili jednoduch\u00fd \u00fakol souvisej\u00edc\u00ed s va\u0161\u00edm produktem.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">3. Kr\u00e1tk\u00e1 n\u00e1vodn\u00e1 videa<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pokud nab\u00edz\u00edte produkty nebo slu\u017eby, kter\u00e1 maj\u00ed konkr\u00e9tn\u00ed pou\u017eit\u00ed, nato\u010dte jednoduch\u00e9 n\u00e1vody. Mohou to b\u00fdt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">uk\u00e1zky, jak produkt spr\u00e1vn\u011b pou\u017e\u00edvat,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">tipy a triky pro lep\u0161\u00ed v\u00fdsledky,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">porovn\u00e1n\u00ed p\u0159ed a po,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rychl\u00e9 rady, kter\u00e9 u\u0161et\u0159\u00ed \u010das \u010di pen\u00edze.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"SEO_%E2%80%93_optimalizace_webu\"><\/span><span style=\"font-weight: 400;\">SEO \u2013 optimalizace webu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO je jedn\u00edm z nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f, <strong>jak dlouhodob\u011b zvy\u0161ovat n\u00e1v\u0161t\u011bvnost webu bez nutnosti velk\u00fdch investic do reklamy.<\/strong> Jde o soubor technik, kter\u00e9 pom\u00e1haj\u00ed tomu, aby byl v\u00e1\u0161 web snadno dohledateln\u00fd ve vyhled\u00e1va\u010d\u00edch, jako jsou Google nebo Seznam. \u010c\u00edm l\u00e9pe je web optimalizovan\u00fd, t\u00edm v\u00fd\u0161e se zobraz\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed \u2013 a t\u00edm v\u00edce relevantn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f z\u00edsk\u00e1.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Co v\u0161echno SEO zahrnuje?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technick\u00e1 optimalizace webu \u2013 zrychlen\u00ed na\u010d\u00edt\u00e1n\u00ed str\u00e1nek, spr\u00e1vn\u00e9 indexov\u00e1n\u00ed, bezpe\u010dnost, <a href=\"https:\/\/orangeacademy.cz\/clanky\/seo-audit\/\" target=\"_blank\" rel=\"noopener\">optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/a> a \u010dist\u00e1 struktura URL adres.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-page SEO \u2013 tvorba kvalitn\u00edho obsahu, pr\u00e1ce s kl\u00ed\u010dov\u00fdmi slovy, spr\u00e1vn\u00e9 nadpisy (H1, H2\u2026), intern\u00ed prolinkov\u00e1n\u00ed, meta popisky a titulky, kter\u00e9 zaujmou nejen u\u017eivatele, ale i vyhled\u00e1va\u010de.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Pro\u010d se SEO vyplat\u00ed?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dlouhodob\u00e9 v\u00fdsledky <\/b><span style=\"font-weight: 400;\">\u2013 jednou spr\u00e1vn\u011b nastaven\u00e9 SEO m\u016f\u017ee p\u0159in\u00e1\u0161et n\u00e1v\u0161t\u011bvnost m\u011bs\u00edce i roky.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u00edzk\u00e9 n\u00e1klady<\/b><span style=\"font-weight: 400;\"> \u2013 na rozd\u00edl od placen\u00e9 reklamy neplat\u00edte za ka\u017ed\u00fd klik.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevantn\u00ed audience<\/b><span style=\"font-weight: 400;\"> \u2013 p\u0159itahujete u\u017eivatele, kte\u0159\u00ed aktivn\u011b hledaj\u00ed to, co nab\u00edz\u00edte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budov\u00e1n\u00ed d\u016fv\u011bry<\/b><span style=\"font-weight: 400;\"> \u2013 str\u00e1nky na p\u0159edn\u00edch pozic\u00edch p\u016fsob\u00ed v\u011brohodn\u011bji.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_10839\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10839\" class=\"size-full wp-image-10839\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2025\/12\/podnikani-online-scaled.jpeg\" alt=\"Online podn\u00edk\u00e1n\u00ed\" width=\"2560\" height=\"1709\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2025\/12\/podnikani-online-scaled.jpeg 2560w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2025\/12\/podnikani-online-1280x855.jpeg 1280w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2025\/12\/podnikani-online-980x654.jpeg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2025\/12\/podnikani-online-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><p id=\"caption-attachment-10839\" class=\"wp-caption-text\">Online podn\u00edk\u00e1n\u00ed<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Email_marketing\"><\/span><span style=\"font-weight: 400;\">Email marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing <strong>pat\u0159\u00ed mezi nej\u00fa\u010dinn\u011bj\u0161\u00ed n\u00e1stroje pro dlouhodobou komunikaci<\/strong> se z\u00e1kazn\u00edky. Na rozd\u00edl od soci\u00e1ln\u00edch s\u00edt\u00ed nebo placen\u00e9 reklamy m\u00e1te svou datab\u00e1zi pln\u011b pod kontrolou \u2013 \u017e\u00e1dn\u00e9 algoritmy, \u017e\u00e1dn\u00e9 omezen\u00e9 dosahy. Dob\u0159e nastaven\u00fd email marketing m\u016f\u017ee p\u0159in\u00e9st vysoko nadpr\u016fm\u011brnou n\u00e1vratnost investic, proto\u017ee oslovujete lidi, kte\u0159\u00ed u\u017e o v\u00e1s projevili z\u00e1jem. D\u016fle\u017eit\u00e9 ale je pos\u00edlat kvalitn\u00ed a relevantn\u00ed obsah, nikoli zahlcovat schr\u00e1nky.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Co by m\u011bl kvalitn\u00ed email marketing obsahovat?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hodnotn\u00fd obsah:<\/b><span style=\"font-weight: 400;\"> Ka\u017ed\u00fd email by m\u011bl p\u0159in\u00e9st n\u011bco, co je pro odb\u011bratele u\u017eite\u010dn\u00e9 \u2013 tip, informaci, nab\u00eddku nebo inspiraci.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Konzistentn\u00ed komunikaci: <\/b><span style=\"font-weight: 400;\">Pravidelnost je kl\u00ed\u010dem. A\u0165 u\u017e pos\u00edl\u00e1te email jednou t\u00fddn\u011b, nebo jednou m\u011bs\u00ed\u010dn\u011b, dr\u017ete si tempo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jasn\u00fd \u00fa\u010del:<\/b><span style=\"font-weight: 400;\"> Ka\u017ed\u00fd newsletter by m\u011bl m\u00edt konkr\u00e9tn\u00ed c\u00edl \u2013 p\u0159iv\u00e9st na web, motivovat k n\u00e1kupu, edukovat nebo zv\u00fd\u0161it pov\u011bdom\u00ed o zna\u010dce.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">1. Automatick\u00fd uv\u00edtac\u00ed email pro nov\u00e9 odb\u011bratele<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Uv\u00edtac\u00ed email je \u010dasto nejotev\u00edran\u011bj\u0161\u00ed zpr\u00e1va ve va\u0161em cel\u00e9m emailov\u00e9m marketingu. <\/span><span style=\"font-weight: 400;\">M\u016f\u017eete do n\u011bj zahrnout:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">p\u0159iv\u00edt\u00e1n\u00ed a pod\u011bkov\u00e1n\u00ed za registraci,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kr\u00e1tk\u00e9 p\u0159edstaven\u00ed v\u00e1s nebo zna\u010dky,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">shrnut\u00ed toho, co mohou odb\u011bratel\u00e9 o\u010dek\u00e1vat,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">p\u0159\u00edpadn\u011b mal\u00fd bonus (sleva, e-book, tipy zdarma) jako motivaci.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">2. Personalizovan\u00e9 nab\u00eddky podle p\u0159edchoz\u00edho chov\u00e1n\u00ed \u010di n\u00e1kup\u016f<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Lid\u00e9 v\u00edce reaguj\u00ed na obsah, kter\u00fd je pro n\u011b relevantn\u00ed. D\u00edky personalizaci m\u016f\u017eete:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">doporu\u010dit produkty podobn\u00e9 t\u011bm, kter\u00e9 si u\u017e koupili,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">poslat speci\u00e1ln\u00ed nab\u00eddky podle jejich z\u00e1jm\u016f,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">p\u0159ipomenout opu\u0161t\u011bn\u00fd ko\u0161\u00edk,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">motivovat z\u00e1kazn\u00edky, kte\u0159\u00ed del\u0161\u00ed dobu nenakoupili.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Spolupr\u00e1ce s influencery<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/orangeacademy.cz\/clanky\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">Influencer marketing<\/a> pat\u0159\u00ed k nejrychleji rostouc\u00edm form\u00e1m propagace. Je zalo\u017een\u00fd na d\u016fv\u011b\u0159e \u2013 lid\u00e9 maj\u00ed tendenci v\u011b\u0159it doporu\u010den\u00edm osobnost\u00ed, kter\u00e9 sleduj\u00ed a dlouhodob\u011b od nich p\u0159ij\u00edmaj\u00ed obsah. Pokud nechcete investovat vysok\u00e9 \u010d\u00e1stky do zn\u00e1m\u00fdch tv\u016frc\u016f, <strong>skv\u011blou volbou jsou mikroinfluence\u0159i.<\/strong> Ti maj\u00ed sice men\u0161\u00ed po\u010det sleduj\u00edc\u00edch, ale jejich komunita b\u00fdv\u00e1 mnohem anga\u017eovan\u011bj\u0161\u00ed, osobn\u011bj\u0161\u00ed a l\u00e9pe reaguje na doporu\u010den\u00ed.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pro\u010d spolupracovat pr\u00e1v\u011b s mikroinfluencery?<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vy\u0161\u0161\u00ed m\u00edra d\u016fv\u011bry:<\/b><span style=\"font-weight: 400;\"> Sleduj\u00edc\u00ed maj\u00ed \u010dasto pocit, \u017ee tv\u016frce \u201eznaj\u00ed\u201c, co\u017e zvy\u0161uje autenti\u010dnost doporu\u010den\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ni\u017e\u0161\u00ed n\u00e1klady:<\/b><span style=\"font-weight: 400;\"> Mikroinfluence\u0159i b\u00fdvaj\u00ed cenov\u011b dostupn\u011bj\u0161\u00ed, n\u011bkdy spolupracuj\u00ed dokonce i za barter (produkty zdarma).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevantn\u00ed publikum:<\/b><span style=\"font-weight: 400;\"> Obvykle p\u016fsob\u00ed v konkr\u00e9tn\u00edch v\u00fdklenc\u00edch \u2013 m\u00f3da, fitness, gastronomie, cestov\u00e1n\u00ed, ru\u010dn\u00ed tvorba. D\u00edky tomu se dostanete p\u0159\u00edmo k lidem, kte\u0159\u00ed jsou pro v\u00e1\u0161 produkt skute\u010dn\u011b vhodn\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vysok\u00e1 engagement rate:<\/b><span style=\"font-weight: 400;\"> Obvykle generuj\u00ed v\u00edce koment\u00e1\u0159\u016f, lajk\u016f a sd\u00edlen\u00ed v pom\u011bru k po\u010dtu sleduj\u00edc\u00edch.<\/span><\/li>\n<\/ul>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h4><span style=\"font-weight: 400;\">Jak s influencery spolupracovat efektivn\u011b<\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vyberte tv\u016frce, kte\u0159\u00ed zapadaj\u00ed k va\u0161\u00ed zna\u010dce: <\/b><span style=\"font-weight: 400;\">Nejde jen o po\u010det sleduj\u00edc\u00edch \u2013 d\u016fle\u017eit\u011bj\u0161\u00ed je, zda influencer sd\u00edl\u00ed hodnoty va\u0161\u00ed zna\u010dky a zda jeho publikum odpov\u00edd\u00e1 va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nastavte si jasn\u00e1 o\u010dek\u00e1v\u00e1n\u00ed: <\/b><span style=\"font-weight: 400;\">Domluvte se na form\u011b spolupr\u00e1ce \u2013 po\u010det p\u0159\u00edsp\u011bvk\u016f, typ obsahu (Reels, Stories, p\u0159\u00edsp\u011bvek), term\u00edny, zp\u016fsob zna\u010den\u00ed reklamy i to, co od spolupr\u00e1ce o\u010dek\u00e1v\u00e1te.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Podporujte kreativitu influencera: <\/b><span style=\"font-weight: 400;\">Nejl\u00e9pe funguje autentick\u00fd obsah. Nesna\u017ete se tv\u016frci d\u00e1vat p\u0159\u00edli\u0161 svazuj\u00edc\u00ed pokyny \u2013 zn\u00e1 sv\u00e9 publikum nejl\u00e9pe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sledujte v\u00fdsledky: <\/b><span style=\"font-weight: 400;\">Vyhodnocujte po\u010det n\u00e1v\u0161t\u011bv z influencerova profilu, prodeje p\u0159es jeho slevov\u00fd k\u00f3d, dosah p\u0159\u00edsp\u011bvk\u016f i reakce publika.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Z\u00edskat prvn\u00ed z\u00e1kazn\u00edky je miln\u00edk, kter\u00fd rozhoduje o tom, zda se v\u00e1\u0161 online projekt opravdu rozb\u011bhne. P\u0159esto\u017ee to m\u016f\u017ee p\u016fsobit slo\u017eit\u011b, nen\u00ed pot\u0159eba obrovsk\u00fd kapit\u00e1l ani masivn\u00ed reklamn\u00ed kampan\u011b. Mnohem d\u016fle\u017eit\u011bj\u0161\u00ed je <strong>strategie, vytrvalost a schopnost budovat d\u016fv\u011bru.<\/strong> Nejde ale o to d\u011blat v\u0161e najednou. Vyberte si jeden \u010di dva kan\u00e1ly, kter\u00e9 nejv\u00edce odpov\u00eddaj\u00ed va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b i mo\u017enostem, a ty postupn\u011b vylep\u0161ujte. Testujte, vyhodnocujte a upravujte strategii podle toho, co skute\u010dn\u011b funguje.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalo\u017eit online podnik\u00e1n\u00ed je dnes jednodu\u0161\u0161\u00ed ne\u017e kdy d\u0159\u00edv \u2014 z\u00edskat prvn\u00ed z\u00e1kazn\u00edky m\u016f\u017ee b\u00fdt nejt\u011b\u017e\u0161\u00ed \u010d\u00e1st\u00ed cel\u00e9 cesty. Konkurence je velk\u00e1, d\u016fv\u011bra lid\u00ed k nezn\u00e1m\u00fdm zna\u010dk\u00e1m n\u00edzk\u00e1 a rozpo\u010det na marketing obvykle velmi omezen\u00fd. Dobr\u00e1 zpr\u00e1va je, \u017ee existuj\u00ed ov\u011b\u0159en\u00e9 postupy, kter\u00e9 funguj\u00ed i s minim\u00e1ln\u00edmi n\u00e1klady. Kter\u00e9 to jsou? To se dozv\u00edte v [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":10838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,330],"tags":[166,65,66,54,147,17,8],"class_list":["post-10833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-podnikani","tag-finance","tag-marketing","tag-online-marketing","tag-podnikani","tag-tipy","tag-ucetnictvi","tag-vzdelavani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak z\u00edskat prvn\u00ed z\u00e1kazn\u00edky online?<\/title>\n<meta name=\"description\" content=\"Zalo\u017eit online podnik\u00e1n\u00ed je dnes jednodu\u0161\u0161\u00ed ne\u017e kdy d\u0159\u00edv \u2014 z\u00edskat prvn\u00ed z\u00e1kazn\u00edky ale m\u016f\u017ee b\u00fdt nejt\u011b\u017e\u0161\u00ed \u010d\u00e1st\u00ed cel\u00e9 cesty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-zakazniky-online\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak z\u00edskat prvn\u00ed z\u00e1kazn\u00edky online?\" \/>\n<meta property=\"og:description\" content=\"Zalo\u017eit online podnik\u00e1n\u00ed je dnes jednodu\u0161\u0161\u00ed ne\u017e kdy d\u0159\u00edv \u2014 z\u00edskat prvn\u00ed z\u00e1kazn\u00edky ale m\u016f\u017ee b\u00fdt nejt\u011b\u017e\u0161\u00ed \u010d\u00e1st\u00ed cel\u00e9 cesty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-zakazniky-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog 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cesty.","og_url":"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-zakazniky-online\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2026-01-26T07:52:35+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2025\/12\/online-podnikani-scaled.jpeg","type":"image\/jpeg"}],"author":"Tereza Mal\u00edkov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Tereza Mal\u00edkov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-zakazniky-online\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-zakazniky-online\/"},"author":{"name":"Tereza Mal\u00edkov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e"},"headline":"Jak 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